{"id":1082,"date":"2022-11-07T20:49:28","date_gmt":"2022-11-07T20:49:28","guid":{"rendered":"https:\/\/hyros.com\/updates\/?p=1082"},"modified":"2022-11-21T19:02:03","modified_gmt":"2022-11-21T19:02:03","slug":"facebook-ad-tracking","status":"publish","type":"post","link":"https:\/\/hyros.com\/updates\/facebook-ad-tracking\/","title":{"rendered":"A Beginner’s Guide To Facebook Ad Tracking"},"content":{"rendered":"\n

Ok, good people, and some of you others, I am Alex Becker, CEO of Hyros, and this is the beginner\u2019s guide to Facebook ad tracking. If you understand Facebook ads and how to track them already and are looking for advanced Facebook Ad targeting<\/a> or other info, you\u2019re in the wrong place. <\/p>\n\n\n\n

This is the guide for beginners looking at creating an ad and scaling it without wasting a ton of money. <\/p>\n\n\n\n

The best part of Facebook is that everybody is on there. I mean everybody. Your grandmother is probably on there, and maybe even her cat has a page; who knows? <\/p>\n\n\n\n

The problem with Facebook ads is that when it comes time to figure out what to do about attribution, to give credit to the ads that led to a conversion, most people default to Facebook\u2019s analytics, which is dumb. <\/p>\n\n\n\n

Facebook is all about Facebook. They won\u2019t look past their own platform, so if you\u2019re running an ad on Google that drives people to a Facebook page and you\u2019re running ads on Facebook from that page, <\/p>\n\n\n\n

In other words, let\u2019s say you\u2019re running ads on the interwebs, and those ads take people to a Facebook page. Once you get people onto Facebook, all attributions will begin and end with Facebook. They won\u2019t give any credit to any other sources. So if you\u2019re trying to decide what to give credit to and are looking to scale your ads, you\u2019ll have incorrect and wrong data.<\/p>\n\n\n\n

This guide is all about how to use tracking on Facebook so that you can effectively scale your ads from $50 a day to $100, $200, or even $1000 a day and increase your ROI by 30% without breaking the bank and wasting money.<\/p>\n\n\n\n

Facebook Ads<\/h2>\n\n\n\n

Look, there are a bunch of people claiming to be able to help you with your Facebook ads, selling services that promise to use secret tactics and tips that only they know, using complicated strategies and tricks that only M.I.T. students would be able to understand.\u00a0<\/p>\n\n\n\n

That\u2019s just silly. If you\u2019re making your Facebook ads complicated, or you\u2019re running 50 different ad sets or optimizing demographics down to the type of shirt a person wears, you\u2019re doing Facebook ads wrong. <\/p>\n\n\n\n

The problem with people that do this type of thing is simple. If you\u2019re complicating your ads, you\u2019re trying to make something work that just doesn\u2019t. <\/p>\n\n\n\n

But, if you know how to correctly target and give attribution to your ads, you can use kindergarten 1st-grade level stuff and do quite well. I\u2019ve used these same tactics and had ads generate 10x ROI by understanding one thing. Facebook ads are about understanding how you reach an audience and scaling upward from there. <\/p>\n\n\n\n

In general, you want to create your Facebook ads into two main types; interest-based and lookalike audiences. <\/p>\n\n\n\n

By focusing your efforts on these two types, you\u2019ll be able to track your ads and give credit to those that are performing better than others. This will allow you to scale performing ads and increase your ROI quickly. <\/p>\n\n\n\n

How Do Facebook Ads Work<\/h2>\n\n\n\n

There are a whole bunch of ways you can launch a Facebook ad, but in general, we want to focus on two categories, interest-based, and lookalike audiences. However, there is another type of ad that you should know about, not because I think they work, but to avoid them as much as possible.\u00a0<\/p>\n\n\n\n

Those types of ads are impressions. <\/p>\n\n\n\n

Impressions<\/h2>\n\n\n\n

I\u2019m not going to spend much time on Impressions. I don\u2019t think they work to convert very well and are just a bit of a money maker for Facebook. <\/p>\n\n\n\n

Impressions are the name that Facebook (Meta) uses to describe a post or video ad that people get on their feeds. Of course, every engagement with the ad, whether it\u2019s seen or clicked, is tracked, so this type of data can be a little misleading.<\/p>\n\n\n\n


Sure we can do demographics, trends, whatever, but as far as creating effective ads and tracking them the most efficiently, these two ad types are the best by far. <\/p>\n\n\n\n

Interest-Based Ads<\/h3>\n\n\n\n

Interest-based ads are those ads created based on a person\u2019s interest, duh. <\/p>\n\n\n\n

In other words, for a person that likes a product, say Marvel Super Heroes, and you\u2019re selling a product that has some sort of tie-in or reference to Spiderman or Captain America or something, you\u2019d create an ad based on the person\u2019s interest in those things. <\/p>\n\n\n\n

Or if you\u2019re in e-commerce, you could set up an interest-based ad for people that like mountain biking if that made sense for your ad and product.<\/p>\n\n\n\n

Lookalike Audiences Ads<\/h3>\n\n\n\n

Lookalikes are the doppelgangers of Facebook advertising. You know, doppelgangers are things that look like somebody but aren\u2019t. <\/p>\n\n\n\n

Like when you\u2019re walking down the street and see someone you know, but as you get closer, it\u2019s not them. They look, dress, and act like the person you know, but it isn\u2019t them. It\u2019s just one of those strange coincidences out there in the universe. <\/p>\n\n\n\n


What a lookalike audience ad is one where you generate an ad based on data collected from people who have visited your site and bought from you before. To capture the data of who these people coming to your site are, you\u2019ll install Facebook pixels, and when they opt-in, Facebook will use their information and create a lookalike. <\/p>\n\n\n\n

Ok, now that you have grasped the basics, you need to know a few more things.  <\/p>\n\n\n\n

Pixels<\/h4>\n\n\n\n

Pixels are a little bit of code you get from Facebook and insert onto your website and landing page, allowing you to track people who come to your page. <\/p>\n\n\n\n

It gives you insights into what type of people are visiting and when they interact with your page, either they opt-in, subscribe, or whatever; the pixel collects that information that you can use in your Facebook ad account. <\/p>\n\n\n\n

Conversion Tracking<\/h4>\n\n\n\n

Conversion tracking is how the pixel collects the data about who visited and did what you wanted them to do. The primary difference between pixels and conversion tracking (Meta Pixels) is that pixels track all people that come to your page. <\/p>\n\n\n\n

In contrast, conversion tracking focuses on only those that came to your page and converted, whether it\u2019s buying something, subscribing, opted-in, or whatever. <\/p>\n\n\n\n

Okay, so now that you understand some of the basic stuff about Facebook ads, let\u2019s focus on the most important thing. That is tracking correctly so that you get the data you want and so you can scale your ads to increase your conversions and ROI. <\/p>\n\n\n\n

As I mentioned before, Facebook only cares about Facebook. <\/p>\n\n\n\n

It\u2019s how they sell their services. <\/p>\n\n\n\n

They will track all the conversions and impressions from your ad and attribute those to Facebook. Yup, it\u2019s like they say, \u201cHey, come check out how awesome we are. We are the only place your customers opt-in. Look at our data; it proves it.\u201d<\/p>\n\n\n\n

Ok, so with Facebook, they want you to track your ad performance by utilizing the two forms of tracking, pixels, and conversion tracking meta pixels. <\/p>\n\n\n\n

The Problem With Facebook\u2019s Ads Tracking<\/h2>\n\n\n\n

There\u2019s a problem with tracking your ads only by Facebook\u2019s ad tracking, and it\u2019s not the name of the parent company, Meta; meta what? What does it stand for, and why did it change its name? Just something I\u2019ve been wondering, it seems silly, but whatever makes the Zuckerbergs happy, I guess. <\/p>\n\n\n\n

The problem is that if you\u2019re running ads on Facebook, the only credit Facebook is willing to give credit to are the actions that come from Facebook. It\u2019s similar to last-click attribution, which is a measuring strategy that provides attribution to the last touchpoint a customer had before acting on your page. <\/p>\n\n\n\n

The reality is that you may be running ads on multiple platforms and that Facebook is simply the last touch that a customer has before converting. <\/p>\n\n\n\n

Facebook\u2019s ads tracking will only give credit to what from Facebook led your customer to opt-in or buy. But if you\u2019re smart about your marketing, you\u2019re running ads all over the place, from Google, YouTube, and Facebook. <\/p>\n\n\n\n

So that means you may have run an ad that got a person to click and head over to Facebook. Of course, if all you do is use Facebook tracking, you\u2019ll think that Facebook is doing all the heavy lifting for your ads, and you\u2019ll double down on the ad buy, expecting an increase in your ROI. But you\u2019ll find out soon. That\u2019s a dumb costly mistake. <\/p>\n\n\n\n

Instead, you need to get the correct type of tracking that can keep track of every step of your customer before they buy from you. <\/p>\n\n\n\n

The point of tracking correctly is to be able to scale your ads and increase your ROI. It\u2019s really that simple. But too many people do tracking wrong. <\/p>\n\n\n\n

So, to track your ads and get attribution so that you can scale correctly, you need tracking software that looks at all the touchpoints that a customer may have gone through before heading over to Facebook. <\/p>\n\n\n\n

For example, if you\u2019re selling high-ticket items and are looking for B2B decision-makers, you may be running Google ads that they come across. That\u2019s the first time they see your product and come across your offer. <\/p>\n\n\n\n

If they go directly to your landing page and opt-in, that attribution would fall under the category of first-click attribution. It\u2019s simple and easy but doesn\u2019t do much for you in terms of devising future ad campaigns that are similar to this one. <\/p>\n\n\n\n

However, often for people in B2B or with high-ticket items, it will take a while and a number of interactions before a person decides to buy from you. <\/p>\n\n\n\n

So you need to track what ads along the funnel are working and performing and which ones are just sitting there like candy corn on Halloween. Nobody likes candy corn and if your kid gets some for Halloween, guaranteed that they will sit on the table uneaten. <\/p>\n\n\n\n

So, you want to know what ads are making an impact, and the only way to do that is to track your ads effectively. If you\u2019re running multiple platform ads, it will be difficult to see where someone came from before they bought on Facebook. If all you do is rely on Facebook, your data will be wrong.

Instead, you want to track every ad, so that you can determine if it is just Facebook, or whether people are coming from YouTube or your website, or a Google ad, and then acting once they get to Facebook.

To do that, the only thing I know that can show you all the different ways to credit your ads and give you the right data so you can scale your ads and improve your outcomes is with Hyros. Tracking ads with Hyros is simple and will help you increase your ROI by 20-30% guaranteed. If you don\u2019t increase your ROI by 20 or 30%, you don\u2019t pay anything. So it\u2019s kind of a no-brainer in that sense. <\/p>\n\n\n\n

Ok, by tracking your ads effectively you can gain insights into what your customers are looking at, and what they want more of, and scale those ads that are performing. If all you rely on is Facebook analytics and tracking, you may be misguided.\u00a0<\/p>\n\n\n\n

You\u2019ll spend money on ads that don\u2019t perform as well as Facebook likes to make them seem, and you\u2019ll end up spending a lot of money without increasing your conversions as much as expected. <\/p>\n\n\n\n

Look, targeting your Facebook ads is critical, I can\u2019t emphasize that enough. So get the right type of tracking, unless you\u2019re interested in just doing what Facebook thinks is working, okay? But, if you\u2019re serious about tracking your Facebook ads, you need to book a call with us at Hyros and get started on massive tracking results. <\/p>\n\n\n\n

The call is free, you don\u2019t pay a dime, and we\u2019ll sweeten the deal with a 90-day guarantee that if you don\u2019t see your ads scale by 20% to 30%, you\u2019ll pay nothing. So go and book that call right now.<\/p>\n\n\n\n

HYROS<\/strong> TRACKING<\/strong><\/p>\n\n\n\n

If you are interested in obtaining the same stats I showed in this video and even having us help you set this up, GO HERE<\/strong><\/a> to get more information on HYROS.<\/p>\n\n\n\n

Ad Training and Tactics<\/strong><\/p>\n\n\n\n

While I do not sell courses, I do offer a private coaching program where I train people on the ad strategies I have used to build multiple 8 figure and 7 figures businesses. You can get more details on that HERE<\/strong><\/a>.<\/p>\n\n\n\n

HYROS Facebook Group<\/strong><\/p>\n\n\n\n

It’s really simple. This group is the best media buyer Facebook group online because we make sure that every member is spending significant ad spend before joining. It’s for veteran ad buyers only and because of that the networking\/information being shared is on another level. You can apply to join HERE<\/strong><\/a><\/p>\n\n\n\n

Here Are Our FULL Zero To Scaled Ad Courses (Free)<\/h2>\n\n\n\n

The Zero To SCALED Facebook Ads Course (Advanced FB Scaling)<\/a><\/p>\n\n\n\n

The Zero To SCALE Youtube Ads Course (Advanced YT Scaling)<\/a><\/p>\n\n\n\n

Here Are Some Other Post You Will Enjoy<\/h2>\n\n\n\n

Using AI + Print Tracking Is The Ultimate Scaling Edge In 2020-2021<\/a><\/p>\n\n\n\n

My Top 3 Highest Converting Youtube Ads Of All Time<\/a><\/p>\n\n\n\n

The Highest Converting Ad Opt In Existence<\/a><\/p>\n\n\n\n

How I Scaled To 8 Figures On Youtube With BROAD Keywords<\/a><\/p>\n\n\n\n

$15,000 On EACH. Youtube VS Facebook Ads In 2020 Case Study<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ok, good people, and some of you others, I am Alex Becker, CEO of Hyros, and this is the beginner\u2019s guide to Facebook ad tracking. If you understand Facebook ads and how to track them already and are looking for advanced Facebook Ad targeting or other info, you\u2019re in the wrong place.  This is the […]<\/p>\n","protected":false},"author":6,"featured_media":1118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12,15],"tags":[9,13,17],"class_list":["post-1082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads","category-google-ads","tag-ads","tag-facebook-ads","tag-google-ads"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/hyros.com\/updates\/wp-json\/wp\/v2\/posts\/1082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hyros.com\/updates\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hyros.com\/updates\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hyros.com\/updates\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/hyros.com\/updates\/wp-json\/wp\/v2\/comments?post=1082"}],"version-history":[{"count":6,"href":"https:\/\/hyros.com\/updates\/wp-json\/wp\/v2\/posts\/1082\/revisions"}],"predecessor-version":[{"id":1135,"href":"https:\/\/hyros.com\/updates\/wp-json\/wp\/v2\/posts\/1082\/revisions\/1135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hyros.com\/updates\/wp-json\/wp\/v2\/media\/1118"}],"wp:attachment":[{"href":"https:\/\/hyros.com\/updates\/wp-json\/wp\/v2\/media?parent=1082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hyros.com\/updates\/wp-json\/wp\/v2\/categories?post=1082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hyros.com\/updates\/wp-json\/wp\/v2\/tags?post=1082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}