Hello, fellow humanoids. It\u2019s me, Alex Becker, CEO of Hyros. In a typical post, we\u2019d discuss all the nitty-gritty, granular details of advanced ad scaling and ad tracking, but today, we\u2019re going to go broader and almost go back to the beginning. <\/p>\n\n\n\n
In this guide, we\u2019ll talk about all the things that are important with ad tracking, how it works, and why you need to do a better job of your tracking. <\/p>\n\n\n\n
If you\u2019re looking for ways to increase your ad spend ROI or optimize your Facebook campaigns to make a lot more, then this guide isn\u2019t for you. Well, maybe it is. It depends on how much you understand the basics. <\/p>\n\n\n\n
Learning the fundamentals is always a great strategy. For example, when Michael Jordan was in high school, he was cut from his High School basketball team. <\/p>\n\n\n\n
He didn\u2019t make the varsity team. Imagine having the guts to tell Michael Jordan he wasn\u2019t good enough, okay? But what did he do? Did he transfer schools or quit basketball? <\/p>\n\n\n\n
Nope. <\/p>\n\n\n\n
He went home and worked on his fundamentals. If it was good enough for Michael Jordan, arguably the best professional basketball player of all time, it\u2019s probably good enough for you minions. <\/p>\n\n\n\n
Okay, so we\u2019re going to discuss what ad tracking is and why it is important. <\/p>\n\n\n\n
You\u2019re going to see that tracking your ads is important, but it can also be a ton of work. But don\u2019t be scared that tracking your ads will require a lot of effort to do correctly; there are tools available like Hyros to help you. <\/p>\n\n\n\n
We can\u2019t talk about ad tracking, not because it\u2019s some secret thing like \u201cfight club,\u201d don\u2019t talk about fight club; we can\u2019t talk about ad tracking without knowing what it is first. <\/p>\n\n\n\n
Ad tracking is collecting data and insights about the performance of your online ads. <\/p>\n\n\n\n
Put another way, ad tracking will show you the ads that are performing and those that aren\u2019t. <\/p>\n\n\n\n
That said, you could use a platform like Facebook, utilize their ad tracking, and still need to have all the correct information. That\u2019s because Facebook will stop tracking one step away from Facebook. <\/p>\n\n\n\n
So if you\u2019re running multiple ads that all head toward Facebook, the Facebook report will only show customers that came from immediately outside of Facebook\u2019s platform. It won\u2019t do a deep dive into where your customers came from, especially if you\u2019ve been nurturing them for a long period of time and on multiple platforms. <\/p>\n\n\n\n
Instead, you need to be able to track all your sources, all your ads, and all your campaigns so that you can increase your ad buy on those ads generating sales for you and stop those that don\u2019t.<\/p>\n\n\n\n
If you\u2019re doing any type of marketing, from selling kayaks out of your house to selling high-ticket products online, you need to track your ad data to see if you\u2019re doing anything right and what you can do to improve your ads. <\/p>\n\n\n\n
If you\u2019re running a single ad for widgets and you sell one widget, then your ad tracking is pretty simple. <\/p>\n\n\n\n
Ad runs=sale. No ad running, possibly no sale. <\/p>\n\n\n\n
Now, if you want to improve the ROI\u2013return on investment for newbies\u2013you\u2019d need to look a little harder at some of the data and consider an A\/B test on your ad. <\/p>\n\n\n\n
For those of you who have been hiding in a well for the past decade or more, an A\/B test is a method of ad tracking that compares two similar ads. <\/p>\n\n\n\n
Differences in the ad could be the color or design of the ad, the copy included, or who the ad was targeting. With an A\/B test, you run a couple of ads and find what performs better, and you keep optimizing and running these tests until you get the perfect ad. <\/p>\n\n\n\n
This won\u2019t happen, but if you shoot for perfection, you could just get to excellence though.<\/p>\n\n\n\n
Ok, so if you\u2019re running multiple A\/B tests and multiple ads on different platforms, deciding which ads are performing and which aren\u2019t can be challenging. <\/p>\n\n\n\n
It\u2019s also important. If you don\u2019t track your ads, you spend money, throwing it away. This might be why you might have been living in a well if you didn\u2019t know about A\/B testing. <\/p>\n\n\n\n
So don\u2019t be like that guy. Instead, be sure to track your ads. <\/p>\n\n\n\n
Another reason tracking your ads is important is that it lets you see which ads to scale and improve your ROI.\u00a0<\/p>\n\n\n\n
Facebook likes to pat itself on the back, so if you\u2019re running an ad that goes to Facebook and someone opts in, Facebook will take the credit. So you may increase your ad spend on the ad directly, leading to Facebook as a result. This is a dumb way to go about your ad spending. <\/p>\n\n\n\n
Look, you\u2019re running multiple ads, and any one of these, or all of them, may have been what helped a person decide to click on your Facebook link and click in opt-in. <\/p>\n\n\n\n
But Facebook wants to look good, so they\u2019ll take the credit. And you\u2019ll increase your ad spend based on that tracking result when really it\u2019s been a whole bunch of your ads and channels that get the customer there. <\/p>\n\n\n\n
So tracking your ads, but doing it effectively, by that I mean seeing all the data going back to the very beginning of when a person clicked your first ad, helps you analyze what is working best for you so that you can scale those ads to increase your ROI.<\/p>\n\n\n\n
There are a few technical tools that you can use to track your ads, but those are probably best left to the professionals. <\/p>\n\n\n\n
These tools and options include placing a bunch of code onto your website or landing page and tracking from there. <\/p>\n\n\n\n
Tracking URLs, pixels, and cookies are the tools and code you could use, and I\u2019ll briefly go over each right now. Also, we\u2019ll discuss social media marketing tools like Google Ads and Facebook Pixels. <\/p>\n\n\n\n
Tracking URLs:<\/strong> You could track URLs from your website, which could be used for emails and sidebar displays.<\/p>\n\n\n\n Tracking URLs is one way to get the insights you need, especially for PPC campaigns, email campaigns, or ads on another site. For example, they can help determine how many visitors are coming from those ads to your landing page, the leads you get, and the related conversions. <\/p>\n\n\n\n Pixels: <\/strong>Tracking pixels is a small image that is often impossible to see, that when people open your email, check out your webpage, or more, it collects data from that user and sends it back to you. <\/p>\n\n\n\n Ideally, pixels will help you track a user through the entire process of your campaigns and funnels so that you can gain insight into how your ads are working throughout. <\/p>\n\n\n\n Cookies: <\/strong>No, I\u2019m not telling you to sit down with a bunch of chocolate chip cookies and wait for people to click your ad. Cookies are ways to gain insight into users’ behaviors and need to have explicit use to be used. <\/p>\n\n\n\n Cookies work best to align your ads with browser tendencies, so if a person is looking at shoes, for example, if you\u2019re running an ad for fitness products, your ads would show up once they browse for workout shoes or running shoes, or tips on working out. <\/p>\n\n\n\n Google Ads: <\/strong>If you\u2019ve ever looked at a product or read an article on a blog and then seen those products and services follow you around everywhere you go on the internet, that\u2019s a byproduct of Google Ads, formerly known as DoubleClick, cookies. These cookies are in the form of first-party and third-party. <\/p>\n\n\n\n Facebook Pixels: <\/strong>Basically, a Facebook pixel tracks similarly to online pixels mentioned before. The only difference is that Facebook collects the information and sends it back to your Facebook ad manager account so that you can better optimize your Facebook ads. So see, it\u2019s all about Facebook, as I said. <\/p>\n\n\n\n As you can see, there\u2019s a lot to track and a lot of work that you have to do, which is why we created Hyros, so that you can track all your ads and get the right data to increase your ROI. With Hyros, we guarantee you\u2019ll increase your ROI by 20-30%, or you won\u2019t pay anything. <\/p>\n\n\n\n So it\u2019s worth it to give us a call. <\/p>\n\n\n\n Ok, so you now understand the types of ad tracking options you have; you also need to get a better grasp on where to track from so that you can give better attribution to your ads. <\/p>\n\n\n\n Ad attribution is basically a way of giving credit to your ads that produce the desired results. It\u2019s an old \u201catta-boy\u201d to the ad. <\/p>\n\n\n\n There are five primary sources of ad data to track <\/p>\n\n\n\n The primary sources of ad data you\u2019re interested in could vary, but generally, it\u2019s based on your running ads. <\/p>\n\n\n\n PPC: <\/strong>Pay-per-click ads tracking will look at all your paid ads, including search ads, Facebook, YouTube, Display ads, and Native ads. Since you pay for each click people make on these ads, it\u2019s crucial to analyze each ad. <\/p>\n\n\n\n Search ads are ads that you pay for and are placed as a result of an online search. If you Google \u201cad tracking software,\u201d the results that appear with the banner \u201csponsored\u201d are those types of search ads. <\/p>\n\n\n\n These types of ads are a type of marketing that places ads into social media channels like Facebook and Instagram and deliver them to your target audience. <\/p>\n\n\n\n Display ads are the types of ads that appear on a webpage or video that has a link to your website, opt-in, or landing page.<\/p>\n\n\n\n Native ads mimic the platform they are on; for example, a paid video ad on YouTube that mirrors the rest of the content a person is searching for. <\/p>\n\n\n\n As you can see, there are a lot of different ads and channels you need to track and various ways to track them. <\/p>\n\n\n\n There are so many different things to look at with ad tracking that you could spend a whole day looking just at the previous day\u2019s ad results and have zero time left to optimize and increase your ad spend. <\/p>\n\n\n\n When you start tracking your ads, you need to know what it is you\u2019re trying to track. You could be looking at any number of the following;<\/p>\n\n\n\n If you\u2019re selling high-ticket items, conversions may be the most critical metric for your tracking. Or if you\u2019re in the info product is your sphere, then opt-ins may be your key metric. <\/p>\n\n\n\n Whatever your tracking point, focus on the end goal and work backward to determine the type of tracking you want to perform. <\/p>\n\n\n\n Ok, there are many ways to track your ads and things to analyze. And you only have so much time. So what do you do? <\/p>\n\n\n\n You need to find a more efficient way to track your ads. Simpler, easier, and more accurate. <\/p>\n\n\n\n Which is what Hyros provides for you. At Hyros, we make tracking easier for you. Focusing on print tracking and Ai learning, you\u2019ll be able to attribute your ads and scale them quickly to increase your ROI by 20-30%. <\/p>\n\n\n\n Combining the two tracking tools, you\u2019ll be able to track your ads and improve your ad accuracy, leading to better conversions. <\/p>\n\n\n\n Print Tracking<\/strong>: Print tracking provides up to 50% more ad attribution than if you were tracking from just the ad platform alone. This will give you great insights into what it is the customer is looking for, what motivated them, and how to improve those ads that are performing. <\/p>\n\n\n\n Ai Ad Learning: <\/strong>Feeding the data from print tracking lets you train your AI in platforms like Facebook and Google to increase your ad accuracy, further increasing your ability to scale your ads and increase your ROI. <\/p>\n\n\n\n As you can see, there are a ton of ways to track your ads, and the importance of getting the right type of data and getting good data lets you make better ad-buying decisions. But, on the other hand, bad data keeps you stuck in the weeds spinning your wheels.<\/p>\n\n\n\n You could try to track all your ads on your own, or you could get results without a ton of work. <\/p>\n\n\n\n Hyros makes ad tracking simple and can show you the best type of data to scale your ads and increase your ROI by 20-30%. It\u2019s been proven time and time again. Just look at our other pages for proof. <\/p>\n\n\n\n Some big names on there have benefited from using Hyros, so let us help you as well. Book a call. And the best part is that you have 90-days to increase your ROI, or you pay nothing. <\/p>\n\n\n\n Also, if you\u2019re interested in learning more advanced ad scale and tracking strategies, check out our YouTube channel and subscribe to get the best tips available.<\/p>\n\n\n\n Finally, check out our Facebook mastermind if you\u2019re curious about online ads, Hyros, or whatever. It\u2019s got over $50 million of ad spend experience right there, discussing everything that is working and what\u2019s not right there for you. <\/p>\n\n\n\n Ok, that\u2019s it for now. Ad tracking is crucial for your ad success and ad scale. This guide was prepared for you to understand the foundations and grow your business. <\/p>\n\n\n\n See you all soon. This is Alex Becker, CEO of Hyros, and if you want to learn more about ad tracking and how Hyros can help you, subscribe to our YouTube channel.<\/p>\n\n\n\n HYROS<\/strong> TRACKING<\/strong><\/p>\n\n\n\n If you are interested in obtaining the same stats I showed in this video and even having us help you set this up, GO HERE<\/strong><\/a> to get more information on HYROS.<\/p>\n\n\n\n Ad Training and Tactics<\/strong><\/p>\n\n\n\n While I do not sell courses, I do offer a private coaching program where I train people on the ad strategies I have used to build multiple 8 figure and 7 figures businesses. You can get more details on that HERE<\/strong><\/a>.<\/p>\n\n\n\n HYROS Facebook Group<\/strong><\/p>\n\n\n\n It’s really simple. This group is the best media buyer Facebook group online because we make sure that every member is spending significant ad spend before joining. It’s for veteran ad buyers only and because of that the networking\/information being shared is on another level. You can apply to join HERE<\/strong><\/a><\/p>\n\n\n\n The Zero To SCALED Facebook Ads Course (Advanced FB Scaling)<\/a><\/p>\n\n\n\n The Zero To SCALE Youtube Ads Course (Advanced YT Scaling)<\/a><\/p>\n\n\n\n Using AI + Print Tracking Is The Ultimate Scaling Edge In 2020-2021<\/a><\/p>\n\n\n\n My Top 3 Highest Converting Youtube Ads Of All Time<\/a><\/p>\n\n\n\n The Highest Converting Ad Opt In Existence<\/a><\/p>\n\n\n\n How I Scaled To 8 Figures On Youtube With BROAD Keywords<\/a><\/p>\n\n\n\n
Really quick, first-party cookies are those that collect info from you when a person visits your site or ad. Third-party cookies are when an advertiser places an advertisement on another site other than the publisher’s site. <\/p>\n\n\n\nTypes Of Ad Metrics To Track<\/h2>\n\n\n\n
Sources Of Ad Data Tracking<\/h3>\n\n\n\n
Search Ads<\/h4>\n\n\n\n
Facebook, YouTube, and Social Media Ads<\/h4>\n\n\n\n
Display Ads<\/h4>\n\n\n\n
Native Ads<\/h4>\n\n\n\n
Types of Ad Tracking Metrics To Analyze<\/h2>\n\n\n\n
How To Track Ads Better<\/h2>\n\n\n\n
Here Are Our FULL Zero To Scaled Ad Courses (Free)<\/h2>\n\n\n\n
Here Are Some Other Post You Will Enjoy<\/h2>\n\n\n\n