Hello Hyrosians. Alex Becker here to talk about Facebook ad attribution and what you need to know. <\/p>\n\n\n\n
What do I know about ad tracking and attribution? Well, I\u2019m CEO of the fastest tracking software company in the world, but not to toot my own horn too loudly, I\u2019ve also built businesses to 7 and 8 figures, so I have some idea and experience. <\/p>\n\n\n\n
And the one thing I see over and over, it\u2019s becoming boring how often I see it, but it\u2019s a problem. That problem is that people don\u2019t understand how to track their ads, and they end up giving credit to ads that aren\u2019t working very well and killing ads that are doing much better. <\/p>\n\n\n\n
Before we discuss what attribution is, you need to know that if you\u2019re using the wrong type of tracking, you\u2019ll get bad data or incomplete information that will lead you to make bad decisions on your ads. <\/p>\n\n\n\n
And bad decisions lead to bad outcomes, and it’s entirely avoidable if you learn to track your ads better. <\/p>\n\n\n\n
So stop doing that; stop making bad decisions based on bad information. It\u2019s like the US Navy Seals hunting Bin Laden. Bad data could have made an entirely different outcome. So good info is gold. <\/p>\n\n\n\n
Okay, now that you understand how important tracking is, let\u2019s discuss attribution and how it will help you get better ROI on your ads. <\/p>\n\n\n\n
Facebook attribution is a way to measure what ads you\u2019re running are performing well and give those ads credit for the conversions they bring. By running ad tracking and attribution correctly, you can figure out which ads to scale and which ones you need to kill. <\/p>\n\n\n\n
It seems simple, but it\u2019s not easy. Most people get their tracking and attribution wrong. As a result, they spend a lot of money and waste time. <\/p>\n\n\n\n
When you run a Facebook ad, they like to track people who interact on their platform and will give credit to ads that run off their platform, but only with last-click attribution. <\/p>\n\n\n\n
Facebook will record whether a person comes from a video, post, or ad, visit your website, or make a purchase. But, as I just said, Facebook really likes to focus on last-click attribution to give these interactions credit for the click.\u00a0<\/p>\n\n\n\n
Last-click attribution is a method of giving credit to an ad or campaign that focuses on the most recent interaction, the \u201clast-click\u201d ad that was clicked that led to a person converting. Facebook loves last-click since it gives Facebook credit for most conversions. <\/p>\n\n\n\n
And if you\u2019re the average marketer or didn\u2019t know any better, you\u2019d buy into how great Facebook ads are and scale the ads they are giving credit for a conversion. But the reality may be much different. <\/p>\n\n\n\n
A target may have been checking out all your content on various channels or may have been incentivized by an ad they saw elsewhere and only clicked the Facebook ad as their last interaction with your content. <\/p>\n\n\n\n
If you only focused on giving credit to the last click, Facebook looks incredible. <\/p>\n\n\n\n
The problem here is that people don\u2019t always come to your Facebook ad as their first interaction with your content. Instead, people may have been browsing your content through organic searches, YouTube, or pay-per-click ads for months before checking out your Facebook ads. <\/p>\n\n\n\n
Another problem is that Facebook’s attribution is within a 30-day window. So Facebook will track people that interact with your ad, whether they view it or click it, but won\u2019t be able to track the conversion date, especially if it\u2019s outside those 30 days. <\/p>\n\n\n\n
So the data you get from the tracking is going to be wrong. <\/p>\n\n\n\n
And if you have the wrong data, you\u2019ll get bad results. Look, if I told you that if you could get $100 by entering my raffle, I don\u2019t know what I\u2019m raffling, but if you spent $10 and could get $100 in return, it\u2019d sound interesting.
So you buy my $10 raffle ticket.<\/p>\n\n\n\n
I didn\u2019t tell you that to get $100 from the $10 ticket; you also need to buy my $25 T-shirt to be eligible. So you\u2019ve already acted and spent $10. But you’re not eligible for the raffle, so you made a quick snap decision based on limited or bad information. <\/p>\n\n\n\n
Facebook will track your interactions within a 30-day window, and conversions are related to clicks. So if a person engages with your content at any time during the 30 days, that will count as a click. <\/p>\n\n\n\n
That means your engagement may seem more involved than it is. So if you\u2019re running an ad and people view it, like it, and share it, those count as 3 clicks, inflating your overall engagement count. <\/p>\n\n\n\n
You need to run your tracking more effectively to run ads. Facebook limits the range of information and types of data you can track, but it also can send you inflated information that can lead you down the wrong path.<\/p>\n\n\n\n
Instead, you want to focus your tracking and ad attribution on your sales. And to track your sales and all your ads, you need tracking software like Hyros. It\u2019s simply the best ad-tracking software and has been repeatedly proven. <\/p>\n\n\n\n
If you want to learn how to give your ads the correct type of credit and track which ones are performing well for you, check out Hyros<\/a>. The best part is that with Hyros, you can see 20-30% ROI on your ads, and if you don\u2019t achieve that type of result, you don\u2019t pay. <\/p>\n\n\n\n Check out our Facebook mastermind if you want more content about tracking and scaling your ads. We have some serious heavy hitters in there with over 50 million in ad buys, so it\u2019s a big-time mastermind group. And subscribe to my YouTube channel<\/a>, where I post and update content daily. HYROS<\/strong> TRACKING<\/strong><\/p>\n\n\n\n If you are interested in obtaining the same stats I showed in this video and even having us help you set this up, GO HERE<\/strong><\/a> to get more information on HYROS.<\/p>\n\n\n\n Ad Training and Tactics<\/strong><\/p>\n\n\n\n While I do not sell courses, I do offer a private coaching program where I train people on the ad strategies I have used to build multiple 8 figure and 7 figures businesses. You can get more details on that HERE<\/strong><\/a>.<\/p>\n\n\n\n HYROS Facebook Group<\/strong><\/p>\n\n\n\n It\u2019s really simple. This group is the best media buyer Facebook group online because we make sure that every member is spending significant ad spend before joining. It\u2019s for veteran ad buyers only and because of that the networking\/information being shared is on another level. You can apply to join HERE<\/strong><\/a><\/p>\n\n\n\n The Zero To SCALED Facebook Ads Course (Advanced FB Scaling)<\/a><\/p>\n\n\n\n The Zero To SCALE Youtube Ads Course (Advanced YT Scaling)<\/a><\/p>\n\n\n\n Using AI + Print Tracking Is The Ultimate Scaling Edge In 2020-2021<\/a><\/p>\n\n\n\n My Top 3 Highest Converting Youtube Ads Of All Time<\/a><\/p>\n\n\n\n The Highest Converting Ad Opt In Existence<\/a><\/p>\n\n\n\n How I Scaled To 8 Figures On Youtube With BROAD Keywords<\/a><\/p>\n\n\n\n
Okay, that\u2019s it for now. Check out Hyros<\/a> and my YouTube channel if you\u2019re serious about your Facebook ads.<\/p>\n\n\n\nHere Are Our FULL Zero To Scaled Ad Courses (Free)<\/h2>\n\n\n\n
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