{"id":571,"date":"2020-09-25T12:21:43","date_gmt":"2020-09-25T12:21:43","guid":{"rendered":"https:\/\/hyros.com\/updates\/?p=571"},"modified":"2022-11-07T13:33:54","modified_gmt":"2022-11-07T13:33:54","slug":"this-html-swap-doubles-facebook-ad-profits","status":"publish","type":"post","link":"https:\/\/hyros.com\/updates\/this-html-swap-doubles-facebook-ad-profits\/","title":{"rendered":"This HTML Swap DOUBLES Facebook Ad Profits"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"This HTML Swap DOUBLES Facebook Ad Profits\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/M1c7znLE1sE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>In this post, I\u2019ll show you three little micro tweaks you can do for your Facebook and YouTube ads if you need people to convert at a higher rate without making any significant changes to your funnel.\u00a0<\/p>\n\n\n\n<p>\u00a0I\u2019ve seen from people working with me at Hyros that there are usually these small little hang-ups that people just don\u2019t know about in their funnels, like the HTML in the page or how you\u2019re loading up your scripts.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Little Changes That Increase Your Opt-In Rate By 30% <\/h2>\n\n\n\n<p>Another example is the types of linking problems to your pages from Facebook. These little changes can quickly and easily increase your conversions by 5-10%, which takes no effort, they are easy to do, and I used to improve my opt-in rate by 30% and increase my revenue by 30%.\u00a0<\/p>\n\n\n\n<p>Why I am teaching this is simple. When your ad accounts grow, you&#8217;re going to need tracking. And if I can teach you how with Hyros to save money on your ads, even when you scale, you\u2019ll be amazed at the ROI.&nbsp;<\/p>\n\n\n\n<p>As I made my list, there are a surprise, surprise, way more than three things i\u201dm going to share. So I\u2019ll just pour it all out there and stop when it\u2019s boring.&nbsp;<\/p>\n\n\n\n<p>The first huge thing is based on a case study I shared with my consulting mastermind where we basically go over our funnels and ads and show everything we\u2019re doing at Hyros to scale to an 8-figure business.\u00a0<\/p>\n\n\n\n<p>More importantly, I peel back the curtain and show you all my tests and tweaks.<\/p>\n\n\n\n<p>One thing I noticed with my first info business and that others do as well is that they host all their opt-ins on landing page software like ClickFunnels or some other landing page software. I hear Convertri is good, but most landing page software is prolonged. You wouldn\u2019t notice when you go to check your landing pages because you\u2019re probably on your computer or phone, something with a good connection.\u00a0<\/p>\n\n\n\n<p>But you must understand that most people browsing Facebook or watching YouTube aren\u2019t typically at home; they\u2019re not on a stable internet connection. In other words, they\u2019re working with unstable and slow download speeds.&nbsp;<\/p>\n\n\n\n<p>This can make your landing page take 7-10 seconds, which is a lifetime to load.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Using Pure HTML Landing Pages<\/h2>\n\n\n\n<p>For example, we took a landing page from ClickFunnels, converted it to pure HTML, and saw an increase in opt-in rates that jumped from 18% to 32%!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/This-HTML-Swap-DOUBLES-Facebook-Ad-Profits-1-1024x576.png\" alt=\"\" class=\"wp-image-765\" srcset=\"https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/This-HTML-Swap-DOUBLES-Facebook-Ad-Profits-1-1024x576.png 1024w, https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/This-HTML-Swap-DOUBLES-Facebook-Ad-Profits-1-300x169.png 300w, https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/This-HTML-Swap-DOUBLES-Facebook-Ad-Profits-1-768x432.png 768w, https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/This-HTML-Swap-DOUBLES-Facebook-Ad-Profits-1.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>That tweak means that if I have a funnel sharing to 100k a month and improves from 18% opt-in to an additional 30%, it will increase profits by an additional $30-40,000 a month for me.&nbsp;<\/p>\n\n\n\n<p>And that\u2019s all I did. So do I suggest you get off ClickFunnels or landing page software? No.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s why I don\u2019t recommend taking your funnels and landing page from ClickFunnels or other landing page software you use.&nbsp;<\/p>\n\n\n\n<p>When people go to the next page, I see that people opting in are more patient with their load times. So you want your first page to be hyperfast HTML that you can load onto your page as this will give you the most oomph to your page.&nbsp;<\/p>\n\n\n\n<p>And this page is the most important one in your funnel because how people interact with it sets the tone for the rest of their interaction with your funnel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Way You End Your Video Matters<\/h2>\n\n\n\n<p>There are two things I\u2019m going to share with you that are crucial. These apply to Facebook and YouTube. The first one, and it&#8217;s big, is that at the end of your videos, let the person know it\u2019s over.&nbsp;<\/p>\n\n\n\n<p>I can\u2019t stress that enough; what often happens is that when people end their videos, especially on YouTube, the video just ends. The problem is that if you don\u2019t tell them the video is over when YouTube plays the video, it ends with an ad before playing the next video in the queue. So people end up watching videos about cats or something, and now you\u2019ve lost them.<\/p>\n\n\n\n<p>So you want to tell the person your video is over and click your ad\u2013click to get the script and free training on how to use it at the end of your video.&nbsp;<\/p>\n\n\n\n<p>That\u2019s it.\u00a0 And this strategy you need to use on Facebook as well. If you don\u2019t do this, people will watch your video, and when it stops, they don\u2019t know what to do next.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Create Curiosity<\/h2>\n\n\n\n<p>What you want to do next is create curiosity in your headlines. You don\u2019t want to say exactly what\u2019s in the video, but you want to generate some curiosity to get them to click the video.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/This-HTML-Swap-DOUBLES-Facebook-Ad-Profits-2-1024x576.png\" alt=\"\" class=\"wp-image-766\" srcset=\"https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/This-HTML-Swap-DOUBLES-Facebook-Ad-Profits-2-1024x576.png 1024w, https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/This-HTML-Swap-DOUBLES-Facebook-Ad-Profits-2-300x169.png 300w, https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/This-HTML-Swap-DOUBLES-Facebook-Ad-Profits-2-768x432.png 768w, https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/This-HTML-Swap-DOUBLES-Facebook-Ad-Profits-2.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Your headlines should tease what they\u2019ll see without telling them what is in the video. That\u2019s because if they know what\u2019s in the video in the first five seconds, they\u2019ll click away and never get to your sales copy and opt-in.&nbsp;<\/p>\n\n\n\n<p>For example, if I say, \u201cHey, watch this cat video of it eating pizza; it takes 10 seconds, and the whole internet is talking about it,\u201d what happens is that I get tons of traffic, but it increases my ad costs without bringing me any sales. <br><br>Instead, something like \u201cthe biggest edge in digital ads right now,\u201d which is something that only people interested in ads would click on. Being specific helps get the right people and also keeps ad costs low.<\/p>\n\n\n\n<p>Remember, just because a video gets many views and clicks doesn\u2019t mean it\u2019s attracting the correct type of people that I\u2019m trying to create with this strategy.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ad Tracking<\/h2>\n\n\n\n<p>The next thing that is almost just as important is tracking your ads. If you look at my Google account, you\u2019ll see one number of results with my ads, but those aren\u2019t always accurate. If you\u2019re optimizing your ads for calls and opt-ins, you\u2019ll get calls, but that doesn&#8217;t mean it&#8217;s called that leads to sales.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/This-HTML-Swap-DOUBLES-Facebook-Ad-Profits-3-1024x576.png\" alt=\"\" class=\"wp-image-767\" srcset=\"https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/This-HTML-Swap-DOUBLES-Facebook-Ad-Profits-3-1024x576.png 1024w, https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/This-HTML-Swap-DOUBLES-Facebook-Ad-Profits-3-300x169.png 300w, https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/This-HTML-Swap-DOUBLES-Facebook-Ad-Profits-3-768x432.png 768w, https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/This-HTML-Swap-DOUBLES-Facebook-Ad-Profits-3.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Instead, you want to track ads that are optimized for sales which is what you want to track. And look, I\u2019m not trying to push Hyros on you, but with Hyros, I can track my that actually track my sales and optimize my actual numbers with the Hyros extension.&nbsp;<\/p>\n\n\n\n<p>Understand, and be hyper-aware of this, but the Facebook pixel will not deliver accurate results consistently.&nbsp;<\/p>\n\n\n\n<p>Their pixels will report a number of calls that aren&#8217;t the same amount of calls as I\u2019m actually getting. That\u2019s because they\u2019ll only track what happens from the platform, not something from being in my funnel down the road.\u00a0<\/p>\n\n\n\n<p>So always optimize around money. But, unfortunately, most people don\u2019t. So instead, they set up their webinars, call funnels, and even eCommerce funnels are going off all these irrelevant metrics to the money coming into you.&nbsp;<\/p>\n\n\n\n<p>Also, if you incentivize Google and Facebook to deliver calls, that\u2019s what they\u2019ll do. They\u2019re not targeted toward ROI.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Understanding Proper Attribution<\/h2>\n\n\n\n<p>Finally, you need to understand that seeing through conversions and double firing of pixels and whatnot is real. I can go inside Hyros, see every call that came in, and attribute where it came from.&nbsp;<\/p>\n\n\n\n<p>Another thing I\u2019m seeing on Facebook is that when people write their ads, they write the copy below the fold. So when they write the ad, they expect people to click the \u201csee more\u201d button to read the rest of the ad. The reality is that most people on Facebook are on their phones, so all they see is the initial copy.&nbsp;<\/p>\n\n\n\n<p>Also, I don\u2019t know about you, but I don\u2019t usually click \u201csee more\u201d when I see an ad.&nbsp;<\/p>\n\n\n\n<p>Even though some people will click the button, and you will see slightly better conversions when people read the entire copy, I think your message should be clear by the \u201csee more\u201d button. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/This-HTML-Swap-DOUBLES-Facebook-Ad-Profits-4-1024x576.png\" alt=\"\" class=\"wp-image-768\" srcset=\"https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/This-HTML-Swap-DOUBLES-Facebook-Ad-Profits-4-1024x576.png 1024w, https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/This-HTML-Swap-DOUBLES-Facebook-Ad-Profits-4-300x169.png 300w, https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/This-HTML-Swap-DOUBLES-Facebook-Ad-Profits-4-768x432.png 768w, https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/This-HTML-Swap-DOUBLES-Facebook-Ad-Profits-4.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>For example, I have an ad that says you can use AI tracking drops ad CPA by 30-505 and allow optimization other businesses can\u2019t replicate. It takes two seconds to set up, and it creates curiosity to get them to click the \u201csee more\u201d or, more importantly, \u201cclick to see this ad.\u201d<\/p>\n\n\n\n<p>To build that curiosity, you want to make TMZ-like headlines\u2013you want something that gets attention. Nobody wants to be told this is what you\u2019re going to get; they want a story.&nbsp;<\/p>\n\n\n\n<p>These two things on Facebook ads are working like gangbusters. In another post, I have a ton of information about how to set up your thumbnails for YouTube as people like to click images.&nbsp;<\/p>\n\n\n\n<p>And if you understand how images work for your Facebook images, you will do much better with CTR.&nbsp;<\/p>\n\n\n\n<p>I see people mess this up all the time. First, they tell people exactly what they\u2019re going to get. Then, there\u2019s no story to be completed, and they write the whole thing like this, and then the message gets cut off by a \u201csee more\u201d button.&nbsp;<\/p>\n\n\n\n<p>When people on mobile see the ad, they don\u2019t get to the \u201csee more\u201d button, they don\u2019t get curious, and they don\u2019t click the ad, so their CPL goes up.&nbsp;<\/p>\n\n\n\n<p>Add to it that people are sending opt-ins to a landing page that\u2019s super slow loading and driving the people trying to opt-in through the roof.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why You Should A Offer Bonus<\/h2>\n\n\n\n<p>Another super easy thing to do for webinars and opt-in-type funnels is to offer a bonus. And I\u2019ve used this same tactic to grow the business to 8-figures.&nbsp;<\/p>\n\n\n\n<p>What I do and am willing to do for you is use the same scripts and copy for my opt-ins. The secret is to offer a bonus that was a \u201ccheat sheet\u201d of the best products.\u00a0<\/p>\n\n\n\n<p>So, for example, in our age of comments, I said we\u2019re going to show you exactly how we built a Shopify store and got it to this level. And if you come and check it out, we\u2019re going to give you a list of the most high-converting products online right now.&nbsp;<\/p>\n\n\n\n<p>Doing this pushed our opt-ins by 10% right off the bat, then to 30%, and then 40%. So it\u2019s a huge increase. It\u2019s almost \u2153 more of the people coming through the funnel performing the way we want.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Image, Chart, And Graph Triggers<\/h2>\n\n\n\n<p>Another little tidbit is that we notice whenever an image, chart, or graph appears, what works well is using an image that looks like a video ready to play which creates curiosity.\u00a0<\/p>\n\n\n\n<p>Having a chart or graph with a play button, people eat it up like crazy.&nbsp;<\/p>\n\n\n\n<p>And once that person has clicked it and it can begin the action chain, they\u2019re usually going to type in their email. So it\u2019s really about getting this button to click on the page.&nbsp;<\/p>\n\n\n\n<p>The final thing I will say is to try to have ugly pages, at least split-test them. I\u2019ve found that ugly, white backgrounds and plain-text opt-in pages just convert better.\u00a0<\/p>\n\n\n\n<p>These pages convert better because when you think about ads, the readability and the person reading the ads know what&#8217;s going on and what to do.&nbsp;<\/p>\n\n\n\n<p>So I advise you to make your pages ugly, make them horribly ugly. Look at Amazon\u2019s page, for example; they\u2019re ugly.&nbsp;<\/p>\n\n\n\n<p>Quickly, if you want to learn how to track your ads and use accurate data, just go and schedule a Hyros call with me, and you\u2019ll see an ROI. On the call, I\u2019ll show you where you\u2019re tracking insufficient data and how it\u2019s up to your optimization. <br><br>Even better, I\u2019ll do the consultation for free, and if you sign up for Hyros, if you don\u2019t see an improved ROI in 90-days, you\u2019ll pay absolutely nothing. It\u2019s free.<\/p>\n\n\n\n<p>On top of that, if you\u2019re curious about my mastermind consulting, where basically we walk people through all my ads and funnels and everything I\u2019ve done to scale my business, check out our Facebook group. I\u2019ll look at your copy and funnels and show you what to change.&nbsp;<\/p>\n\n\n\n<p>The only thing, is it requires an application, but if you qualify, you\u2019ll have over $50 million a month of ad and media buyers in there, and it\u2019s frankly just the best ad-buying group online right now.<\/p>\n\n\n\n<p><strong>HYROS<\/strong> <strong>TRACKING<\/strong><\/p>\n\n\n\n<p>If you are interested in obtaining the same stats I showed in this video and even having us help you set this up, <a href=\"https:\/\/www.hyros.com\/\"><strong>GO HERE<\/strong><\/a> to get more information on HYROS.<\/p>\n\n\n\n<p><strong>Ad Training and Tactics<\/strong><\/p>\n\n\n\n<p>While I do not sell courses, I do offer a private coaching program where I train people on the ad strategies I have used to build multiple 8 figure and 7 figures businesses. You can get more details on that <a href=\"https:\/\/alexbecker.org\/consultation\"><strong>HERE<\/strong><\/a>.<\/p>\n\n\n\n<p><strong>HYROS Facebook Group<\/strong><\/p>\n\n\n\n<p>It&#8217;s really simple. This group is the best media buyer Facebook group online because we make sure that every member is spending significant ad spend before joining. It&#8217;s for veteran ad buyers only and because of that the networking\/information being shared is on another level. You can apply to join <a href=\"https:\/\/www.facebook.com\/groups\/hyrosprime\"><strong>HERE<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Here Are Our FULL Zero To Scaled Ad Courses (Free)<\/h2>\n\n\n\n<p><a href=\"https:\/\/hyros.com\/updates\/facebook-ads-course\/\">The Zero To SCALED Facebook Ads Course (Advanced FB Scaling)<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/hyros.com\/updates\/hyros-youtube-and-google-ads-course\/\">The Zero To SCALE Youtube Ads Course (Advanced YT Scaling)<\/a><\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Here Are Some Other Post You Will Enjoy<\/h2>\n\n\n\n<p><a href=\"https:\/\/hyros.com\/updates\/print-tracking\/\">Using AI + Print Tracking Is The Ultimate Scaling Edge In 2020-2021<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/hyros.com\/updates\/youtube-ad-template\">My Top 3 Highest Converting Youtube Ads Of All Time<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/hyros.com\/updates\/best-opt-in-page\">The Highest Converting Ad Opt In Existence<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/hyros.com\/updates\/youtube-ad-keyword-research\">How I Scaled To 8 Figures On Youtube With BROAD Keywords<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/hyros.com\/updates\/google-ads-vs-facebook-ads\">$15,000 On EACH. Youtube VS Facebook Ads In 2020 Case Study<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this post, I\u2019ll show you three little micro tweaks you can do for your Facebook and YouTube ads if you need people to convert at a higher rate without making any significant changes to your funnel.\u00a0 \u00a0I\u2019ve seen from people working with me at Hyros that there are usually these small little hang-ups that [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12,16],"tags":[9,18,13,17,11],"class_list":["post-571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads","category-marketing-tactics","tag-ads","tag-case-study","tag-facebook-ads","tag-google-ads","tag-hyros-strategies"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/hyros.com\/updates\/wp-json\/wp\/v2\/posts\/571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hyros.com\/updates\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hyros.com\/updates\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hyros.com\/updates\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/hyros.com\/updates\/wp-json\/wp\/v2\/comments?post=571"}],"version-history":[{"count":6,"href":"https:\/\/hyros.com\/updates\/wp-json\/wp\/v2\/posts\/571\/revisions"}],"predecessor-version":[{"id":1045,"href":"https:\/\/hyros.com\/updates\/wp-json\/wp\/v2\/posts\/571\/revisions\/1045"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hyros.com\/updates\/wp-json\/wp\/v2\/media\/733"}],"wp:attachment":[{"href":"https:\/\/hyros.com\/updates\/wp-json\/wp\/v2\/media?parent=571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hyros.com\/updates\/wp-json\/wp\/v2\/categories?post=571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hyros.com\/updates\/wp-json\/wp\/v2\/tags?post=571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}