{"id":592,"date":"2020-10-14T12:06:04","date_gmt":"2020-10-14T12:06:04","guid":{"rendered":"https:\/\/hyros.com\/updates\/?p=592"},"modified":"2022-11-07T12:34:17","modified_gmt":"2022-11-07T12:34:17","slug":"facebook-ad-targeting","status":"publish","type":"post","link":"https:\/\/hyros.com\/updates\/facebook-ad-targeting\/","title":{"rendered":"2021 ADVANCED Facebook Targeting Guide"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2021 Facebook Ad Targeting (ADVANCED) PT 3\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/UFAhebOBJbI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Welcome back to the Advanced Facebook Targeting course, where I can show you everything I\u2019ve done to scale a business past 600,000 in revenue from about $100,000 in ad spend.&nbsp;<\/p>\n\n\n\n<p>This course is advanced Facebook ad targeting, which is ironic because if you understand Facebook targeting, you can scale really far using chimpanzee-level tactics.&nbsp;<\/p>\n\n\n\n<p>This guide will show you the whole nine yards and everything I\u2019ve done to scale. In addition, it will show you everything I think you should do and will get you a little less confused about scaling ads.&nbsp;<\/p>\n\n\n\n<p>Going from $50 to $100 a day, $500 to $1000 daily, isn\u2019t too tricky. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Let\u2019s Talk About Facebook Targeting<\/h2>\n\n\n\n<p>Facebook targeting is not about knowing the technical details and hoopla. I see people trying to sell their Facebook ads services are trying to complicate everything. They optimize the demographics, including weird little habits like having 50 different ad sets targeting the same campaign.&nbsp;<\/p>\n\n\n\n<p>Understand this; if you\u2019re complicating your ads, you\u2019re being stupid. And I\u2019m not saying that to insult anybody with a Ph.D. in complications of ads.&nbsp;<\/p>\n\n\n\n<p>When you\u2019re complicating ads, you\u2019re trying to make an ad that doesn\u2019t work.&nbsp;<\/p>\n\n\n\n<p>Nobody that\u2019s ever had an ad that was a homerun was like, \u201cyou know what I need to do is create 50 different ad sets targeting the same audience so that the algorithm will do this weird thing.\u201d<\/p>\n\n\n\n<p>That\u2019s not how it works.&nbsp;<\/p>\n\n\n\n<p>I\u2019ve had ads that generate 10x ROI, and we used the most basic kindergarten targeting you could possibly imagine.&nbsp;<\/p>\n\n\n\n<p>The reason is that Facebook ads are more about understanding how you\u2019re reaching audiences, what\u2019s going on in the background, and how the audience changes as you scale upward.&nbsp;<\/p>\n\n\n\n<p>Most people\u2019s ads become broken because they try to do complicated stuff that never works in the long term anyway. So there\u2019s no point in doing it.&nbsp;<\/p>\n\n\n\n<p>To create your ads, you first need to understand what\u2019s happening.&nbsp;<\/p>\n\n\n\n<p>You need to break down your targeting to the two main types of audiences on Facebook.&nbsp;<\/p>\n\n\n\n<p>You want to focus on interest-based targeting and lookalike audiences. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/2021-ADVANCED-Facebook-Targeting-Guide-1-1024x576.png\" alt=\"\" class=\"wp-image-744\" srcset=\"https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/2021-ADVANCED-Facebook-Targeting-Guide-1-1024x576.png 1024w, https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/2021-ADVANCED-Facebook-Targeting-Guide-1-300x169.png 300w, https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/2021-ADVANCED-Facebook-Targeting-Guide-1-768x432.png 768w, https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/2021-ADVANCED-Facebook-Targeting-Guide-1.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>With interest-based targeting, I\u2019m not going to dive too deep into picking your first audience, this is an advanced course, and that type of targeting is based on interests.&nbsp;<\/p>\n\n\n\n<p>With lookalike audiences, you will generate those based on data collected from people visiting your website who opt-in to buy stuff. To capture your audience data, you\u2019ll use pixels on your site, and when someone opts-in, Facebook will collect the data and create a lookalike.&nbsp;<\/p>\n\n\n\n<p>Facebook will infer that your audience looks like this type of person; they have this type of interest, demographic, gender, yada yada. And then Facebook will say to you, \u201cthis is the type of opt-in,\u201d which you\u2019ll use to further farm and target to better your ROI.&nbsp;<\/p>\n\n\n\n<p>This strategy is more effective than targeting customers that bought from you. When you target a sale, Facebook will miss a lot of sales. If it catches 60% of your sales, it won\u2019t mark these customers as targets. In other words, it\u2019s going to avoid some people it should be targeting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook Graduating<\/h2>\n\n\n\n<p>My strategy for scaling Facebook targeting is what I call \u201cFacebook graduating.\u201d&nbsp;<\/p>\n\n\n\n<p>It\u2019s a strategy in three steps.&nbsp;<\/p>\n\n\n\n<p>The first thing you\u2019ll do is start with base audiences. Your pixel will not be trained, and I don\u2019t want you to lose your mind over the pixel. I\u2019ve had ad accounts where I don\u2019t use any targeting or an untrained pixel and get the same results as a trained pixel.&nbsp;<\/p>\n\n\n\n<p>Base audiences are just interest audiences; for this sake, I\u2019m going to be using base audiences. So we\u2019ll send this fishing rod out into the cold pond of predetermined audiences. So interest-based would be people that like Shopify or Tony Robbins.&nbsp;<\/p>\n\n\n\n<p>At this point in time, we\u2019re going to be feeding the pixel and gathering data. So imagine that we\u2019re running a webinar with lead gen, and we\u2019re sending people to an opt-in.&nbsp;<\/p>\n\n\n\n<p>They put their information on the thank you page. So we&#8217;re going to start to build an audience of, say, 100 people, and we\u2019re going to create a lookalike audience that transitions to a tight lookalike audience.&nbsp;<\/p>\n\n\n\n<p>This lookalike audience would be 1% lookalike audiences. Facebook would create an audience of a million people resembling those who already opted-in.&nbsp;<\/p>\n\n\n\n<p>You may want more, but you need 100 people to start your lookalike audience.&nbsp;<\/p>\n\n\n\n<p>What we\u2019re going to do now is use this 1% audience that looks like the people who already opted-in and goes a little broader in our targeting. So we\u2019ll have tons of data, buyers, and phone calls. We\u2019ll have tons of options.&nbsp;<\/p>\n\n\n\n<p>Of course, our best lookalike audiences will be buyers. At this point, we\u2019ll train our pixels to be more accurate, so we make these 2% audiences, then 3% audiences, and so on.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/2021-ADVANCED-Facebook-Targeting-Guide-2-1024x576.png\" alt=\"\" class=\"wp-image-745\" srcset=\"https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/2021-ADVANCED-Facebook-Targeting-Guide-2-1024x576.png 1024w, https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/2021-ADVANCED-Facebook-Targeting-Guide-2-300x169.png 300w, https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/2021-ADVANCED-Facebook-Targeting-Guide-2-768x432.png 768w, https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/2021-ADVANCED-Facebook-Targeting-Guide-2.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Once you get to a 3% audience, you\u2019re dealing with 5 million people or somewhere between 3-5 million. That\u2019s more than enough to get you to the goal of $5000 a day ad spend. As we continue to do this, the pixel is collecting more and more data, and you will want to analyze and optimize it for buyers, not opt-ins.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Opt-Ins Versus Buyers<\/h2>\n\n\n\n<p>Opt-ins aren\u2019t good to optimize because people who opt in are looking for freebies versus people looking to buy.&nbsp;<\/p>\n\n\n\n<p>As we increase our lookalike audiences, we can use the pixels to continue to grow our audiences, and that\u2019s the point where you should be able to make some pretty decent money.&nbsp;<\/p>\n\n\n\n<p>At this point, you should be testing and reckless. Once you get 100 people and you want to get a 3% audience, go for it. Part of being an advanced Facebook ad winner is willing to test things and lose a little bit of money upfront.&nbsp;<\/p>\n\n\n\n<p>We don\u2019t need to go as broad as at Hyros, and we don\u2019t need to do this in some niches. But we\u2019ll have a trained pixel, and if we use accurate tracking, such as at Hyros, we pass data back to the pixel so that the AI can be 10x smarter than Facebook tracking.&nbsp;<\/p>\n\n\n\n<p>This is what I mean by Facebook graduating. It\u2019s the type of targeting you want to use.&nbsp;<\/p>\n\n\n\n<p>We have the base audiences we can use and always stick to our 1% lookalike audience. We can also use our 3% audiences\u2013you don\u2019t need to kill these as you grow.&nbsp;<\/p>\n\n\n\n<p>The thing is, base audiences can be somewhat hard to scale because they\u2019re a little less targeted. But as your pixel becomes more trained, you can use all of these audiences pretty efficiently.&nbsp;<\/p>\n\n\n\n<p>Ads fail because people are stupid. They overcomplicate things. If you have $100 a day and move to $1000 a day in ad spend, a lookalike audience of around 1% is about a million people.<\/p>\n\n\n\n<p>What happens when people start scaling their ads, they think that their hitting ad fatigue or some mystical beast that is requiring more complicated things to do with their ads because they are getting great conversions or CPLs per opt-in at $100 a day, but when scaled to $1000 it all goes to hell.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/2021-ADVANCED-Facebook-Targeting-Guide-3-1024x576.png\" alt=\"\" class=\"wp-image-746\" srcset=\"https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/2021-ADVANCED-Facebook-Targeting-Guide-3-1024x576.png 1024w, https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/2021-ADVANCED-Facebook-Targeting-Guide-3-300x169.png 300w, https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/2021-ADVANCED-Facebook-Targeting-Guide-3-768x432.png 768w, https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/2021-ADVANCED-Facebook-Targeting-Guide-3.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The reason is that when you scale, Facebook is micro-targeting your audience, taking your targeting to the baby level that is easy to convert.&nbsp;<\/p>\n\n\n\n<p>But as your ad spend grows, start targeting more broadly if you want to scale. At this point, you must understand the market size and the size of your product offering.&nbsp;<\/p>\n\n\n\n<p>Think about the difficulty of converting people as you think about scaling your Facebook ads but don\u2019t get fooled that once you start scaling from $100 to $1000 a day, your numbers start to increase. But when your conversions remain stuck, it\u2019s not ad fatigue. It\u2019s that you\u2019ve overcomplicated things, and your ad sucks.&nbsp;<\/p>\n\n\n\n<p>In my mastermind iron, whenever I\u2019m working with people whose ads are dying on Facebook or YoutTube, it\u2019s not because of the audience but the ads and the offers. They must reposition their offer and restructure their ad to work with a broader audience. They need to work more with micro audiences if they have a high ticket offer.&nbsp;<\/p>\n\n\n\n<p>You need to understand that as you&#8217;re doing this, Facebook has to expand your targets, and your numbers will increase if your ads aren\u2019t good enough. If your offer is not positioned well, that will destroy it also.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Targeting Super High-End Customers<\/h2>\n\n\n\n<p>There are two types of targets you\u2019ll want to use on Facebook. The first is B2B and the second is super high ticket call-based targeting. <\/p>\n\n\n\n<p>There will be more mass targeting like eCommerce and mass marketing info offers.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/2021-ADVANCED-Facebook-Targeting-Guide-4-1024x576.png\" alt=\"\" class=\"wp-image-747\" srcset=\"https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/2021-ADVANCED-Facebook-Targeting-Guide-4-1024x576.png 1024w, https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/2021-ADVANCED-Facebook-Targeting-Guide-4-300x169.png 300w, https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/2021-ADVANCED-Facebook-Targeting-Guide-4-768x432.png 768w, https:\/\/hyros.com\/updates\/wp-content\/uploads\/2022\/09\/2021-ADVANCED-Facebook-Targeting-Guide-4.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>With mass marketing audiences, you will want to target your competitors if you can find them. So, for example, if you\u2019re selling software that helps people with their business like Salesforce, you will want to target similar brands.&nbsp;<\/p>\n\n\n\n<p>You would target your competitor and use the tools that represent people\u2019s interest in those categories. Next, you would target people with titles or jobs similar to those your competitor may be targeting, like a CEO or other decision-maker.&nbsp;<\/p>\n\n\n\n<p>Layer your targeting with titles and job positions, and also consider targeting admins of Facebook groups that will typically be entrepreneurs and business owners.&nbsp;<\/p>\n\n\n\n<p>For e-commerce, you\u2019ll want to optimize for the quick sale, but with webinars and call funnels, you\u2019ll want to split-test it while optimizing for the call.&nbsp;<\/p>\n\n\n\n<p>One thing if you\u2019re running a webinar or call funnel, and I\u2019ve seen it happen countless times, is that I think you\u2019re crazy if you\u2019re running an ad without proper tracking. I can get numerous cheap calls, but if I use my Hyros data\u2013this guide isn\u2019t about pushing Hyros on you\u2013but if I use my Hyros data, I can track my ad and get higher-priced calls, which is my goal.&nbsp;<\/p>\n\n\n\n<p>Instead, you need to implement tracking for higher-priced calls, and the way to do that is to optimize your Facebook ads and targeting.<\/p>\n\n\n\n<p>Look, at this point, I can\u2019t emphasize enough how vital tracking is with Facebook ad targeting. You need to utilize tracking both for your AI and to make your scaling decisions. So, if you\u2019re serious about running ads, just book a Hyros consultation, get massive tracking results, and make your ads more profitable.<\/p>\n\n\n\n<p>The consultation is free, you don\u2019t have to pay anything, and you have a 90-day guarantee that if you don\u2019t see results at scale, you don\u2019t pay. So go and book your free consultation right now. The worst thing that can happen is you have to make ad decisions; there\u2019s zero risk. <\/p>\n\n\n\n<p>   <p><strong>HYROS<\/strong> <strong>TRACKING<\/strong><\/p>   <p>If you are interested in obtaining the same stats I showed in this video and even having us help you set this up <a href=\"https:\/\/www.hyros.com\/\"><strong>GO HERE<\/strong><\/a> to get more information on HYROS.<\/p>   <p><strong>Ad Training and Tactics<\/strong><\/p>   <p>While I do not sell courses, I do offer a private coaching program where I train people on the ad strategies I have used to build multiple 8 figure and 7 figures businesses. You can get more details on that <a href=\"https:\/\/alexbecker.org\/consultation\"><strong>HERE<\/strong><\/a>.<\/p>   <p><strong>HYROS Facebook Group<\/strong><\/p>   <p>It&#8217;s really simple. This group is the best media buyer Facebook group online because we make sure that every member is spending significant ad spend before joining. It&#8217;s for veteran ad buyers only and because of that the networking\/information being shared is on another level. You can apply to join <a href=\"https:\/\/www.facebook.com\/groups\/hyrosprime\"><strong>HERE<\/strong><\/a><\/p>   <h2 class=\"has-text-align-center\">Here Are Some Other Post You Will Enjoy<\/h2>   <p><a href=\"https:\/\/hyros.com\/updates\/print-tracking\/\">Using AI + Print Tracking Is The Ultimate Scaling Edge In 2020-2021<\/a><\/p>   <p><a href=\"https:\/\/hyros.com\/updates\/youtube-ad-template\">My Top 3 Highest Converting Youtube Ads Of All Time<\/a><\/p>   <p><a href=\"https:\/\/hyros.com\/updates\/best-opt-in-page\">The Highest Converting Ad Opt In Existence<\/a><\/p>   <p><a href=\"https:\/\/hyros.com\/updates\/youtube-ad-keyword-research\">How I Scaled To 8 Figures On Youtube With BROAD Keywords<\/a><\/p>   <p><a href=\"https:\/\/hyros.com\/updates\/google-ads-vs-facebook-ads\">$15,000 On EACH. Youtube VS Facebook Ads In 2020 Case Study<\/a><\/p> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome back to the Advanced Facebook Targeting course, where I can show you everything I\u2019ve done to scale a business past 600,000 in revenue from about $100,000 in ad spend.&nbsp; This course is advanced Facebook ad targeting, which is ironic because if you understand Facebook targeting, you can scale really far using chimpanzee-level tactics.&nbsp; This [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[9,13,11,14],"class_list":["post-592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads","tag-ads","tag-facebook-ads","tag-hyros-strategies","tag-retargeting"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/hyros.com\/updates\/wp-json\/wp\/v2\/posts\/592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hyros.com\/updates\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hyros.com\/updates\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hyros.com\/updates\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/hyros.com\/updates\/wp-json\/wp\/v2\/comments?post=592"}],"version-history":[{"count":8,"href":"https:\/\/hyros.com\/updates\/wp-json\/wp\/v2\/posts\/592\/revisions"}],"predecessor-version":[{"id":1027,"href":"https:\/\/hyros.com\/updates\/wp-json\/wp\/v2\/posts\/592\/revisions\/1027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hyros.com\/updates\/wp-json\/wp\/v2\/media\/712"}],"wp:attachment":[{"href":"https:\/\/hyros.com\/updates\/wp-json\/wp\/v2\/media?parent=592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hyros.com\/updates\/wp-json\/wp\/v2\/categories?post=592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hyros.com\/updates\/wp-json\/wp\/v2\/tags?post=592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}