5 Landing Page Hacks That Triggered Immediate Increases In ROI
Point blank, if you apply what I show you to your landing pages, you’re going to see much higher conversions, period. I’m going to walk you through some of my highest-converting pages and some of the highest-converting pages of all time that I’ve ever seen, from YouTube ads and Facebook ads.
And I’m going to show you the micro-optimizations and big optimizations that I know other people have made and that I have made. For example, people in my mastermind, we have the best YouTube ad results of any ad mastermind on planet Earth.
I’m not telling you that to get you to join the mastermind. I’m telling you that because I consistently show hundreds of people in my mastermind this exact strategy, this exact landing page design, and every single time it improves their conversions.
So it works. It’s easy to do.
I’m just going to show you this here. If you want to know why I’m showing you this, my name is Alex Becker. I’m the CEO of Hyros. It’s the fastest-growing ad analytics company in the entire world.
I’ve also generated $10 plus million dollars in sales from Facebook ads and over $20 million in sales from YouTube ads.
I’ll tell you exactly how I did that and how I’ve helped other people do it so that you will grow your business with ads to a point that you need proper attribution, which is what Hyros does if you just use proper attribution. You’re going to see much, much higher ROI on your ads.
And you’re going to save way, way more money. We guarantee that, and we guarantee and deliver every single time, which is why pretty much everybody uses Hyros these days.
That said, I want to show you this so you can grow your ad account first so that you may come back around and use Hyros in the future.
So let’s just hop into it.
What Are My Most Successful Landing Page Styles?
Okay, guys, so let’s discuss this by reviewing two of my most successful landing page styles. So what I see people try to do on their landing pages, and I’m just going to give you about three or four tips. If you apply these, you’ll do so much better.
Stop trying to communicate so many different things.
As you can see right here, the YouTube ad template I’ve used to generate over $18 million in sales, get my copy and paste ads scripts, and targeting swipe files.
You can see how simple this is to comprehend. What I see all the time with people in their landing pages is they try to convey things like, “My 10-step formula to help me move out of my parent’s house and finally achieve financial freedom by XYZ using a secret Amazon style thing. Get your free bonus and template.”
Okay, what you need to do is focus on using as few words as possible while still being extremely impactful without distracting the human mind in too many different directions. And you want to communicate something very, very simple.
Page results in what you’re looking for in a repeatable, easy way, and that’s it.
What does a template convey? Easy, repeatable.
What is it that they want the results they are looking for? Money from YouTube ads.
Get my copy-and-paste ads scripts and target files. This again conveys without any effort, copy and paste without saying it.
This is extremely important in any type of opt-in or calls booking page. Look how simple this page is right here.
We don’t need to communicate too much. If a person wants what you have, they’re going to opt in.
Add a simple way to hook in without effort and move easily into something they can download, copy, or obtain. And if you do it and you focus on being very simple, keeping everything else basic, it’s going to work.
That’s why on my opt-in pages and my landing page design, I keep it abysmally simple whenever I link a page to an ad to a page. That’s why when you go to Apple’s website, you’re going to see something very similar to my designs because I copied Apple’s designs.
“How to Use Hyros to Increase Ad ROI Instantly.”
This page is mostly going to be about headlines. Look at “How Hyros Uses AI tracking to Increase Ad ROI” and “How You Can Get a Higher Ad ROI Without Doing Anything.” That’s what gets them to watch the video. “That’s It, or You Don’t Pay.”
So this is saying you’ll get everything you want without any effort or you don’t pay for it. Look how simple the communication is. I’m not using a lot of words. I’m not explaining a lot.
The point of headlines is to get people to read the rest of it, it’s not to explain what’s happening.
Okay, that’s a huge thing you need to do on your landing pages. Headlines are meant to get a person to take action and to take interest in the rest of the page, not to explain the rest of the page.
People try to do too much in every section instead of letting sections do their own thing.
So I’m not going to talk about the sales video because if you actually go into this, there’s an exact walkthrough of how this sales video works. It converts like crazy, and you could walk completely through it for free on our Hyros blog or on our Hyros channel right now, so you should really subscribe to it.
(And if you need help writing this stuff, check out our mastermind below. We have more results than any other ad mastermind on planet Earth, so you should check it out.)
So look, I also want to show you what’s going on on this page right here.
When you’re writing pages, what a lot of people try to do is follow some template and marketing script because that’s just what you do. But what I’m going to tell you on any page or any funnel that you make is to focus on the context of who you’re talking to and what they’re focused on when they land on your page.
Of course, copywriting tactics have their place, but more so think about what a person is going to think when they land on the page. This is the best copywriting tactic, and it’s worked very well for me. I’ve done very well with ads, so it at least works somewhat!
So what I do when a person lands on a page is think, what is the person going to do when they land on the page?
They’re going to come here, and we need to hook them. Then I need them to watch this video. But they’re probably not going to watch this video, or like 50% won’t watch this video.
So what am I going to do next?
Well, they’ll say if it’s shorter or if people just watch a little bit of it. Well, if they watch just a little bit of it, they’re going to get hit in the first two minutes with all the benefits of Hyros and all the excessive proof that we increase people’s ad ROI by 20-30% literally every time. We guarantee it. (You should use it. It’s silly if you don’t.)
That said, I predict people are only going to watch 2-3 minutes of the video.
I assume they’re just going to scroll down, you’re short on time, and people are going to do this. People are going to skim through, or they’re going to watch 2-minutes of this video and pop up with questions.
So what I do is, I answer the questions I think they’re going to have right off the bat.
“What is print tracking?” Ok, boom, here it is. And I use very, very simple terms. I never use any complicated terms or a bunch of text anywhere.
Why?
Have you seen how people use the internet?
People don’t read anymore. They simply don’t read big chunks of words. Okay, so I used big chunks of words and pictures in my copywriting.
Now, another thing I’m going to say is to look at how simple this page is.
Many people have graphics, griffins, and wizards flying all around their pages. I could do that if I wanted. I have the designers to do it. I could draw a raven, you know, fighting a unicorn with cyborg implants if I wanted, but I don’t for a very specific reason.
I want it to be communicated very simply. I use black backgrounds with white text. Or I’d use white backgrounds with black text. I’m not using many colors. I’m using red in key places to stand out and give it a little flair so it’s not boring to look at.
Why am I doing this? Because I don’t want complications. I want simplicity at all points of the page so that my message is understandable.
Too many people have way too much going on with their pages. I’m not going to review pages, but you can go to any SaaS company page or anyone that’s out there and there’s so much text and so much information to digest, you only have about 20% of a person’s attention when they’re looking at your page.
They’ve got their cryptocurrency price in the upper-right-hand corner. They’ve got their Facebook thing dinging off. They have telegram pinging them. And you have very little of the human brain.
You’re not going to grab their attention.
That’s the job of the sales videos, that’s the job of your webinars, and that’s the job of your sales calls teams, okay?
What we’re trying to do right here is just get the bare minimum attention indicating we’re going to get them these results and then get them to book a call. That’s all we’re trying to do, okay?
So what does this page really show? You’re going to get results without effort. Here’s what it is, here’s why it works, and here are all the results it’s got; Do you want to book a call? Do you want to book a call? Most people are going to book a call at this point right here.
Now, of course, when we’re doing a webinar funnel or sales video, we’re going to rely on the sales video to do a lot of the heavy lifting.
This is why you don’t necessarily want giant pages of text. That’s why you want a really easy phone call. You want just a sales video, and then all the hoopla comes out. That’s what a webinar is for. That’s what a long-form sales video is for, okay?
Let’s Do the Conga … Line of Tips
One final thing I’ll show you is what I call the “random conga line of random landing page tips.” (There’s really no objective in this blog. I just sat down and wondered what people wanted.)
They want help with their landing page tips. Look, one of the things I’ve used is the conga line of results. Back in the day, when I used to launch products like a goofball on forums, I was just posting an endless scrollable line of results.
So one thing you’re going to notice on all my sales pages is that I line up results so that people have to scroll past them.
Why?
Because people don’t read results, they don’t read them. But they take in how much they’re scrolling. One thing when you’re showing results is you don’t want your landing page to be too long. People aren’t going to read that. They’re just not.
What you want to do is make them think the results are endless. At Hyros, they usually are endless, so people just think, I’m not going to read all that. This thing obviously works. That’s another really, really useful landing page tool you could use.
And when you’re showing testimonials, specifically long-winded results, take the gist of what people are saying and put those next to the results. That’s going to help a lot because people aren’t going to read them.
This is just a form of proof for what is said right here. So if they want to go prove it, they can, but most people aren’t going to read this.
And finally, the last thing I’m going to show you is when people click away from your page to the thing you want them to do, keep it hyper-simple. You can see when they click this page right here they can scroll down if they want, but it’s just pow. This is the only thing they can do right here.
There’s nothing else for them to do. There are no terms of service. (Of course, it’s at the bottom of the page. This is where I link ads to.) And this is why I keep this page so insanely simple. There’s nowhere for them to get lost. There’s nowhere for them to go.
I see people have their whole entire website links up here. A person could be like, “Yeah, I want to know about this guy,” or like, “Hey, I do want to see pricing and whatnot.”
No. You should have no escape from the funnel when you have a funnel. There should be nowhere else to go on this page except here, and there’s nowhere for you to go on this page except here, okay?
Those are the tips I’m going to give you for the day. If you guys want more tips, leave some questions in the comments, and I will 100% answer them. I’ll look at what you’re saying.
One last thing. Check out Hyros. When you use Hyros, you feed that data back to AI at ad platforms. You’re just going to make more money from your ads. We guarantee it. Thousands of people use Hyros, the guarantee is proven.
If you want more information on that, check out the link to my ad mastermind below. It has more results than any other ad mastermind, especially for YouTube online. It is absolutely incredible.
This is Alex Becker. Thanks so much for reading.
Mentioned Resources
HYROS TRACKING
If you are interested in obtaining the same stats I showed in this video and even having us help you set this up, GO HERE to get more information on HYROS.
Ad Training and Tactics
While I do not sell courses, I do offer a private coaching program where I train people on the ad strategies I have used to build multiple 8-figure and 7-figure businesses. You can get more details on that HERE.
HYROS Facebook Group
It’s really simple. This is the best media buyer Facebook group online because we make sure that every member is spending significant ad spend before joining. It’s for veteran ad buyers only and because of that, the networking/information being shared is on another level. You can apply to join HERE.
Here Are Our FULL Zero To Scaled Ad Courses (Free)
The Zero To SCALED Facebook Ads Course (Advanced FB Scaling)
The Zero To SCALE Youtube Ads Course (Advanced YT Scaling)
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