This HTML Swap DOUBLES Facebook Ad Profits
In this post, I’ll show you three little micro tweaks you can do for your Facebook and YouTube ads if you need people to convert at a higher rate without making any significant changes to your funnel.
I’ve seen from people working with me at Hyros that there are usually these small little hang-ups that people just don’t know about in their funnels, like the HTML in the page or how you’re loading up your scripts.
Little Changes That Increase Your Opt-In Rate By 30%
Another example is the types of linking problems to your pages from Facebook. These little changes can quickly and easily increase your conversions by 5-10%, which takes no effort, they are easy to do, and I used to improve my opt-in rate by 30% and increase my revenue by 30%.
Why I am teaching this is simple. When your ad accounts grow, you’re going to need tracking. And if I can teach you how with Hyros to save money on your ads, even when you scale, you’ll be amazed at the ROI.
As I made my list, there are a surprise, surprise, way more than three things i”m going to share. So I’ll just pour it all out there and stop when it’s boring.
The first huge thing is based on a case study I shared with my consulting mastermind where we basically go over our funnels and ads and show everything we’re doing at Hyros to scale to an 8-figure business.
More importantly, I peel back the curtain and show you all my tests and tweaks.
One thing I noticed with my first info business and that others do as well is that they host all their opt-ins on landing page software like ClickFunnels or some other landing page software. I hear Convertri is good, but most landing page software is prolonged. You wouldn’t notice when you go to check your landing pages because you’re probably on your computer or phone, something with a good connection.
But you must understand that most people browsing Facebook or watching YouTube aren’t typically at home; they’re not on a stable internet connection. In other words, they’re working with unstable and slow download speeds.
This can make your landing page take 7-10 seconds, which is a lifetime to load.
Using Pure HTML Landing Pages
For example, we took a landing page from ClickFunnels, converted it to pure HTML, and saw an increase in opt-in rates that jumped from 18% to 32%!
That tweak means that if I have a funnel sharing to 100k a month and improves from 18% opt-in to an additional 30%, it will increase profits by an additional $30-40,000 a month for me.
And that’s all I did. So do I suggest you get off ClickFunnels or landing page software? No.
Here’s why I don’t recommend taking your funnels and landing page from ClickFunnels or other landing page software you use.
When people go to the next page, I see that people opting in are more patient with their load times. So you want your first page to be hyperfast HTML that you can load onto your page as this will give you the most oomph to your page.
And this page is the most important one in your funnel because how people interact with it sets the tone for the rest of their interaction with your funnel.
The Way You End Your Video Matters
There are two things I’m going to share with you that are crucial. These apply to Facebook and YouTube. The first one, and it’s big, is that at the end of your videos, let the person know it’s over.
I can’t stress that enough; what often happens is that when people end their videos, especially on YouTube, the video just ends. The problem is that if you don’t tell them the video is over when YouTube plays the video, it ends with an ad before playing the next video in the queue. So people end up watching videos about cats or something, and now you’ve lost them.
So you want to tell the person your video is over and click your ad–click to get the script and free training on how to use it at the end of your video.
That’s it. And this strategy you need to use on Facebook as well. If you don’t do this, people will watch your video, and when it stops, they don’t know what to do next.
Create Curiosity
What you want to do next is create curiosity in your headlines. You don’t want to say exactly what’s in the video, but you want to generate some curiosity to get them to click the video.
Your headlines should tease what they’ll see without telling them what is in the video. That’s because if they know what’s in the video in the first five seconds, they’ll click away and never get to your sales copy and opt-in.
For example, if I say, “Hey, watch this cat video of it eating pizza; it takes 10 seconds, and the whole internet is talking about it,” what happens is that I get tons of traffic, but it increases my ad costs without bringing me any sales.
Instead, something like “the biggest edge in digital ads right now,” which is something that only people interested in ads would click on. Being specific helps get the right people and also keeps ad costs low.
Remember, just because a video gets many views and clicks doesn’t mean it’s attracting the correct type of people that I’m trying to create with this strategy.
Ad Tracking
The next thing that is almost just as important is tracking your ads. If you look at my Google account, you’ll see one number of results with my ads, but those aren’t always accurate. If you’re optimizing your ads for calls and opt-ins, you’ll get calls, but that doesn’t mean it’s called that leads to sales.
Instead, you want to track ads that are optimized for sales which is what you want to track. And look, I’m not trying to push Hyros on you, but with Hyros, I can track my that actually track my sales and optimize my actual numbers with the Hyros extension.
Understand, and be hyper-aware of this, but the Facebook pixel will not deliver accurate results consistently.
Their pixels will report a number of calls that aren’t the same amount of calls as I’m actually getting. That’s because they’ll only track what happens from the platform, not something from being in my funnel down the road.
So always optimize around money. But, unfortunately, most people don’t. So instead, they set up their webinars, call funnels, and even eCommerce funnels are going off all these irrelevant metrics to the money coming into you.
Also, if you incentivize Google and Facebook to deliver calls, that’s what they’ll do. They’re not targeted toward ROI.
Understanding Proper Attribution
Finally, you need to understand that seeing through conversions and double firing of pixels and whatnot is real. I can go inside Hyros, see every call that came in, and attribute where it came from.
Another thing I’m seeing on Facebook is that when people write their ads, they write the copy below the fold. So when they write the ad, they expect people to click the “see more” button to read the rest of the ad. The reality is that most people on Facebook are on their phones, so all they see is the initial copy.
Also, I don’t know about you, but I don’t usually click “see more” when I see an ad.
Even though some people will click the button, and you will see slightly better conversions when people read the entire copy, I think your message should be clear by the “see more” button.
For example, I have an ad that says you can use AI tracking drops ad CPA by 30-505 and allow optimization other businesses can’t replicate. It takes two seconds to set up, and it creates curiosity to get them to click the “see more” or, more importantly, “click to see this ad.”
To build that curiosity, you want to make TMZ-like headlines–you want something that gets attention. Nobody wants to be told this is what you’re going to get; they want a story.
These two things on Facebook ads are working like gangbusters. In another post, I have a ton of information about how to set up your thumbnails for YouTube as people like to click images.
And if you understand how images work for your Facebook images, you will do much better with CTR.
I see people mess this up all the time. First, they tell people exactly what they’re going to get. Then, there’s no story to be completed, and they write the whole thing like this, and then the message gets cut off by a “see more” button.
When people on mobile see the ad, they don’t get to the “see more” button, they don’t get curious, and they don’t click the ad, so their CPL goes up.
Add to it that people are sending opt-ins to a landing page that’s super slow loading and driving the people trying to opt-in through the roof.
Why You Should A Offer Bonus
Another super easy thing to do for webinars and opt-in-type funnels is to offer a bonus. And I’ve used this same tactic to grow the business to 8-figures.
What I do and am willing to do for you is use the same scripts and copy for my opt-ins. The secret is to offer a bonus that was a “cheat sheet” of the best products.
So, for example, in our age of comments, I said we’re going to show you exactly how we built a Shopify store and got it to this level. And if you come and check it out, we’re going to give you a list of the most high-converting products online right now.
Doing this pushed our opt-ins by 10% right off the bat, then to 30%, and then 40%. So it’s a huge increase. It’s almost ⅓ more of the people coming through the funnel performing the way we want.
Image, Chart, And Graph Triggers
Another little tidbit is that we notice whenever an image, chart, or graph appears, what works well is using an image that looks like a video ready to play which creates curiosity.
Having a chart or graph with a play button, people eat it up like crazy.
And once that person has clicked it and it can begin the action chain, they’re usually going to type in their email. So it’s really about getting this button to click on the page.
The final thing I will say is to try to have ugly pages, at least split-test them. I’ve found that ugly, white backgrounds and plain-text opt-in pages just convert better.
These pages convert better because when you think about ads, the readability and the person reading the ads know what’s going on and what to do.
So I advise you to make your pages ugly, make them horribly ugly. Look at Amazon’s page, for example; they’re ugly.
Quickly, if you want to learn how to track your ads and use accurate data, just go and schedule a Hyros call with me, and you’ll see an ROI. On the call, I’ll show you where you’re tracking insufficient data and how it’s up to your optimization.
Even better, I’ll do the consultation for free, and if you sign up for Hyros, if you don’t see an improved ROI in 90-days, you’ll pay absolutely nothing. It’s free.
On top of that, if you’re curious about my mastermind consulting, where basically we walk people through all my ads and funnels and everything I’ve done to scale my business, check out our Facebook group. I’ll look at your copy and funnels and show you what to change.
The only thing, is it requires an application, but if you qualify, you’ll have over $50 million a month of ad and media buyers in there, and it’s frankly just the best ad-buying group online right now.
HYROS TRACKING
If you are interested in obtaining the same stats I showed in this video and even having us help you set this up, GO HERE to get more information on HYROS.
Ad Training and Tactics
While I do not sell courses, I do offer a private coaching program where I train people on the ad strategies I have used to build multiple 8 figure and 7 figures businesses. You can get more details on that HERE.
HYROS Facebook Group
It’s really simple. This group is the best media buyer Facebook group online because we make sure that every member is spending significant ad spend before joining. It’s for veteran ad buyers only and because of that the networking/information being shared is on another level. You can apply to join HERE
Here Are Our FULL Zero To Scaled Ad Courses (Free)
The Zero To SCALED Facebook Ads Course (Advanced FB Scaling)
The Zero To SCALE Youtube Ads Course (Advanced YT Scaling)
Here Are Some Other Post You Will Enjoy
Using AI + Print Tracking Is The Ultimate Scaling Edge In 2020-2021
My Top 3 Highest Converting Youtube Ads Of All Time
The Highest Converting Ad Opt In Existence