Version 1.9.5

Top Sources Widget got a new design update

The Top Sources widget got a slightly new design update to match the Performance report table.

Customize the dashboard comparison period

You can now analyze your dashboard and compare from different custom periods by changing the comparison period.

Leads import via CSV now supports tags and stage

You can now easily import your leads via CSV and include the desired tags as well as the current stage for each lead.

Call import via CSV now supports state

You can now import your calls via CSV and specify the state of the call: qualified, unqualified, canceled or no show. Additionally, if the call with external id exists with a different state, we will show a prompt and ask if you want to update the state of set calls.

Analyze new customer metrics better

We implemented some changes to the report metrics and added some new ones to better analyze new customers:

• Change unique customers -> New Customers
• Rename unique customer revenue -> New Customer revenue
• Renamed Time to acquire unique customer -> time to acquire new customer
• Renamed Cost per unique customer -> CAC
• Renamed Cost to Acquire Customer ( CAC ) -> to NET CAC ( since it subtracts the Cost of goods )
• Renamed Cost per New Lead -> Cost Per New Lead ( CPA )
• Added New Customer ROAS -> ROAS from new customers
• Added New Customer AOV -> AOV for sales generated by new customers

Improvements & Bug Fixes

Create Leads with phone number only from Meta Lead Ads

We implemented an update to create leads with only a phone number from optins sent via the integration for Leads Ads in Meta.

Update call state via API

Since we added more call states recently, we implemented an update to the Update call API endpoint to support them. Now, instead of qualified ( true / false ), we added a new parameter, state, that supports following values: qualified / unqualified / canceled / no show.

Tracking phone numbers improvement

We implemented an update to our tracking script to facilitate some corner-case issues where a phone number was not picked up.

Improved UI

We implemented an update to fix some UI issues that occurred in Modals, Selectors, Dashboard Widget buttons.

See in Ad Manager option added to all entities

We implemented an update to add the See in Ads Manager option to all entities: Ad account, campaign, ad set and ad.

Deep mode and export for no show calls

We implemented an update to the performance report to support analyzing the no show calls in deep mode as well as exporting them.

Easily see who performed the import / export

We implemented an update that allows you to see which user ( or sub-user ) performed the import or export of certain parts of the app from the Exports / Imports manager page, under Settings.

Fixed organic sources stats inside widget

We implemented an update that includes organic sources stats inside widgets.

No show calls metric added to linear and depreciation reports

We implemented an update to include the no show calls metric to the reports created multi-touch attribution models: linear and depreciation.

Lead name added to sales data table

We implemented an update that includes the lead’s name inside the table from Sales data -> sales.

Customize how Tracking Percentage is calculated

We implemented an update that allows customization of how Tracking Percentage is calculated that can be set to either include or not include recurring sales.

Fixed totals row in Ad Level Export

We implemented an update to fix the totals row for the Ad Level export.

Fixed hard cost and price population for PayPal sales

We implemented an update to fix the price and hard cost population for PayPal sales that were experienced due to differences in payload sent.

Create leads with phone number only via API

We implemented an update to our API that allows creating leads without an email address, just the phone number via our Create Lead, Create Call, Create Sale, Create Subscription and Create Click endpoints.