Version 2.1.3
Analyze Direct Traffic vs No Source Traffic
Now you can differentiate Direct Organic Traffic from No Source data inside a Performance report.
The Direct Organic segmentation will contain sales that don’t have any sources attributed ( which initially was segmented under No Source ), but have some direct clicks prior to the sale.
This option is trying to fix 2 scenarios:
- people / sales coming from direct traffic ( aka known brands, where you simply type in hyros.com and go ahead and purchase )
- people that clicked on an ad 2 months ago and today, simply typed in hyros.com and purchased
- In this hypothetical scenario, the source was discarded when using the window of attribution option
Analyze more granular with U-Shaped Model
In our last release, we introduced a new attribution model for our performance report, the U-Shaped attribution model. This is a multi-touchpoint model that attributes a bigger percentage to the first and last touchpoints, and distributing the rest towards the middle touchpoints:
- 40% credit to the first touchpoint/click
- 40% to the last touchpoint/click
- 20% distributed across mid-funnel touches
Now, we implemented an update to allow deep mode analysis on metrics to provide you with everything you need to make data-driven decisions.
Filter by ad inside Performance Report
Now you can filter by ad under Specify Attributions inside the Performance Report.
Agencies can now receive client transactional emails
Agencies can now receive email notifications about their clientâs expired token. With the client’s consent, of course.
In the Email Settings area, under Settings -> Profile, a new option was added for client accounts, where they can enable sending a copy email to the Agency that handles the account. If activated, the Agency will be cc-ed into those emails.
Set Custom Costs at Order level
We know every business is different and configurations can differ. So we implemented a custom cost at the order level, for Shopify integrations. If set, this value will be added as Custom Cost for all orders that come from Shopify. This can be found in the integration page.
Improvements & Bug Fixes
Fixed completed status to show number of subscriptions completed
Up until now, all subscriptions, if ended, were marked as canceled. However, thatâs not always the case, such as for payments in installments. So we implemented an update on how the completed status works, by counting if all installments were paid, in which case, the subscription is marked as completed.
Agencies, now you can see totals for your clients
We made an update to the My Clients page to include the totals row for the table, which sums up all metrics from all clients, giving an overview of total spend, total revenue and more.
ARR and MRR metrics added to dashboard widgets
We made an update to include the new subscription metrics, ARR and MRR, to dashboard widget metrics.
Ensured all OC events are sent with eventID
We noticed in some cases, we are receiving the eventID, ( used for deduplication ), with a slight delay, which caused the server side conversions to not be deduplicated, since they were sent without it. So we implemented an update to wait for the eventID to be received before sending those conversions to ensure proper deduplication/
Deletion prompt to specify amount of rows deleted
We implemented an update to the deletion prompt modal to include the number of deleted sales, leads or calls, to avoid any actions taken by mistake.
