How to Report Attribution to Non-Technical Clients (Without Losing the Room)
TL;DR Reporting attribution to non-technical clients is a translation job, not a data job Lead with blended ROAS and MER, show last-click and multi-touch side by side, script the eight objections Run weekly automated sends, monthly 30-minute reviews, and quarterly business reviews Reporting attribution to a non-technical client is a translation job, not a data […]