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first-party data

Google Enhanced Conversions: What It Is and How to Set It Up

Look — if you are running Google Ads and your Smart Bidding is underperforming, my first question is always about your conversion data quality. Not your creative. Not your landing page. The data. Google’s algorithm is only as good as what you feed it, and most advertisers are feeding it garbage because their standard conversion […]

First-Party vs. Third-Party Tracking: What Every Ad Buyer Must Know in 2026

First-party tracking uses data you collect directly from your own customers and website visitors. Third-party tracking uses data collected by external platforms, ad networks, or vendors about users on someone else’s infrastructure. The distinction has moved from a technical footnote to the single most important architecture decision in ad measurement. First-party data comes from your […]