Most advertisers ask me which one they should use: Hyros or GA4. Wrong question. I’ve watched people run both at the same time and I’ve watched people try to run one without the other. The ones who try to use GA4 alone for ad attribution end up making budget decisions on data that misses 29-33% […]
TL;DR Ad tracking software follows individual ad clicks and connects them to specific revenue. It uses server-side data, first-party cookies, and multi-touch attribution to tell you exactly which ad produced which sale. Analytics software like Google Analytics 4 (GA4) measures overall site behavior: sessions, pageviews, bounce rates, and traffic sources. It reports aggregate performance using […]
