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Google Enhanced Conversions

Google Enhanced Conversions: What It Is and How to Set It Up

Google Enhanced Conversions: What It Is and How to Set It Up

Look — if you are running Google Ads and your Smart Bidding is underperforming, my first question is always about your conversion data quality. Not your creative. Not your landing page. The data. Google’s algorithm is only as good as what you feed it, and most advertisers are feeding it garbage because their standard conversion […]

How Server-Side Tracking Fixes What Browser-Based Pixels Miss

How Server-Side Tracking Fixes What Browser-Based Pixels Miss

Server-side tracking fixes what browser pixels miss by moving conversion capture from the user’s browser to your server infrastructure. Browser pixels fail when the browser refuses to run JavaScript, blocks cookies, or prevents cross-site data flow. Server-to-server communication happens outside the browser entirely, so none of those restrictions apply. The result: conversions that pixels drop, […]