SaaS Attribution: How to Track Free Trial to Paid Conversions Across 14-90 Day Windows
TL;DR Trial-to-paid windows run 14 to 90+ days and outlast every cookie-based tool Self-serve converts in ~14 days, sales-assisted ~30 days, PLG enterprise 60 to 90+ days UID-based identity stitching is the only architecture that survives device switches and re-engagement SaaS attribution fails because trial-to-paid windows run 14 to 90+ days and outlast every cookie-based […]