How to Calculate ROAS: Formula, Examples, and Benchmarks
TL;DR ROAS (return on ad spend) tells you how much revenue you earn for every dollar you spend on advertising. The formula is simple: ROAS = Revenue from Ads / Ad Spend. If you spend $1,000 on a Meta campaign and generate $4,000 in tracked revenue, your ROAS is 4x (or 400%). Most ecommerce brands […]