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server-side attribution

Server-Side Tracking: The Complete Guide

Server-side tracking isn’t a “nice-to-have technical upgrade.” It’s the difference between guessing and knowing. If your tracking lives in the browser, you’re flying blind on a significant chunk of your traffic post-iOS 14, and every budget decision you make on top of that incomplete data is compounding the damage. I built the attribution infrastructure at […]

What Is Hyros? How the Ad Tracking Platform Actually Works

TL;DR Overview Most advertisers think their tracking is fine. They look at the Meta dashboard, see a 4x ROAS, and feel good. They’re losing money. I’ve reviewed hundreds of accounts, and the same pattern shows up everywhere: Facebook is taking credit for a sale, Google is taking credit for the same sale, and neither platform […]