Topics

server-side tracking

Ad Tracking vs Analytics: What’s the Difference?

TL;DR Ad tracking software follows individual ad clicks and connects them to specific revenue. It uses server-side data, first-party cookies, and multi-touch attribution to tell you exactly which ad produced which sale. Analytics software like Google Analytics 4 (GA4) measures overall site behavior: sessions, pageviews, bounce rates, and traffic sources. It reports aggregate performance using […]

How Server-Side Tracking Fixes What Browser-Based Pixels Miss

Server-side tracking fixes what browser pixels miss by moving conversion capture from the user’s browser to your server infrastructure. Browser pixels fail when the browser refuses to run JavaScript, blocks cookies, or prevents cross-site data flow. Server-to-server communication happens outside the browser entirely, so none of those restrictions apply. The result: conversions that pixels drop, […]