Attribution for Shopify Stores: What Actually Works
TL;DR Shopify attribution means tying every dollar of revenue back to the exact ad, campaign, or channel that produced it. Shopify’s built-in reporting uses last non-direct click, which disagrees with Meta and Google by 20-50% on any given campaign. The August 2024 checkout.liquid deprecation broke tracking setups for thousands of Plus merchants who relied on […]