The Most Profitable Facebook Ad/Funnel I’ve Ever Seen
Hey, guys! Today, I’m going to show you the most profitable ad funnel I’ve ever seen on Facebook. I’m not gonna give the exact number, but I’m pretty sure this funnel did anywhere between $50- and $100 million worth of sales. And it’s extremely simple.
The reason why I want to show you this funnel is that I see people trying to do all sorts of crazy things on Facebook. They have these crazy book funnels … There’s a Widget Wizard … There are surveys … It blows my mind.
Because that doesn’t work.
What Works is what I’m about to show you right here, and I copy this exact process with Hyros. And that’s one of the reasons why we’re the fastest-growing ad analytics SaaS company in the entire world.
That sounds like a doozy to say, and I’m blown away by it, too. But it’s true.
My Facebook Ads Funnel Strategy
That being said, let me just show you this funnel and break down why it works so well. So you can take the reasons why it works so well because most people don’t understand that this is actually a pretty famous funnel. And then you can take why it works and apply it to your funnel and hopefully, get good results too. Because good results are pretty cool, right?
Alright, let’s get into it. Look at this. And so today I’m gonna be reviewing the funnel of a really good friend of mine, Alex Hormozi. I’m sure you’d be fine with me looking at this because it’s a pretty famous funnel. The reason why I love this right here is that it reflects that your strategy and offer are so much more important than your funnel.
Okay. For example, if you’ve ever seen the Hyros funnel that we have, it’s literally a one-page call funnel. And it does 6 to 10X ROI like clockwork. This is another example of one of those funnels.
So let’s just start with the ad. There’s nothing really special about this ad right here. You can just simply see a basic ad and really basic things that they’ve gotten right with this funnel.
The most important thing is going in and posting the results of your customers in the comments section. This does pretty well, and it helps increase the ad. We’re basically just going over the results of a client.
Now, in looking at it, I’m not really going to read through the text or pay attention to the picture. It’s mainly a retargeting ad. The main thing I want to get to is the funnel.
This funnel right here has done extremely well. I think, maybe there’s one other funnel in all of ClickFunnels that has done more sales. If we’re looking at just good old-fashioned info marketing funnels, this thing has beaten every single person on planet Earth. And it’s kind of weird because if you look at it’s a super basic funnel.
Now, I’m going to tell you straight up, I think if you look at my landing page and funnel, design videos with how this page is created, how the headline works, and everything, I think mine is much better. Okay, but that being said, I want to emphasize how simple the funnel is.
If you look at most funnels, you have a picture of someone you know riding a unicorn in a suit on stage and talking with Batman, right? But what you can see right here—and I want to get this through your head as you watch this video—is funnels that work are simple.
The Hyros Facebook Funnel
For example, if you look at my funnel right here, the Hyros funnel, I very much replicated the Gym Launch funnel. I made it as simple as possible. There’s a video where the call to action appears two minutes in, and it goes down to the bottom where they can book a call. And there’s no opt-in, there’s no anything.
So what I’m gonna stress right here is as you’re making your funnels, the first lesson I can show you as we look at this funnel, is to keep your funnel simple. Try to do less, try to remove steps, and try not to add things. I see people trying to add things like a book, a survey, an upsell, and downsell funnel.
Your number one takeaway, first and foremost, we’re focusing on simple funnels. Why? Because simple things are easy to optimize. And simple things generate simple results. And when you have a simple result and your math problem is two plus two, instead of two divided by five to the power of 16 times 11, it’s a lot easier just to play with the toggles, the nozzles, and the widgets.
You need to do that.
For example, if you’re working with a computer that only has two buttons, it’s gonna be a lot easier to work with those two buttons than it is to work with 50 buttons. I explained that terribly, but you get what I’m saying.
graphic
So we go in and you can see this is all very basic stuff, like, “Where should we send your case study?” And you can see I’m going in and putting in a basic email, just a nice basic opt-in right here.
The thing I love most about this funnel is that it goes straight for the kill. Okay, and here is what you really need to take away from this. A lot of the pre-selling for this is actually done in the ad itself, and it’s so targeted that there’s no reason for Alex to make a big sales video because of what people are signing up for.
Understanding Your Customers
And if you understand your customer coming in and you understand the context of their click, this is the next big lesson: Context matters far more than marketing tactics. I see a lot of people putting up a sales video, they have a webinar, or they have some presentation—regardless of the context of who’s clicking.
So for example, I’m going to explain this in a little bit clearer way. And Alex says it really well right here.
But in my funnel, I know that I’m advertising the people that run ads. And if you run ads, you know every single type of popular funnel there is, and you also know the marketing tactics and know that they’re a little bit “BS,” okay? You probably aren’t going to fall for them.
If I put up a webinar, a pre-recorded webinar, you’re going to know it’s a pre-recorded webinar. If I put up a sales video with all sorts of scale scarcity tactics, you’re gonna know I’m using scarcity tactics because you’re going to recognize them. If I put up an opt-in, you know, if you put in your email, I’m probably going to start blasting you with an email follow-up chain.
As a marketer, you know this. As a person that runs ads, you know, this.
I don’t attempt to do that. Because I know you know that. And I’m going to think, What is the best way to convince you to do something? First off, the best way to convince you to do something is don’t talk to you like you’re an idiot.
Let’s say I’m running like a health funnel. These are people looking to lose weight, they’re probably not familiar with marketing tactics. A pre-recorded webinar or scarcity tactics could be well placed in that event.
Using marketing tactics on marketers is just a great way of lying to someone’s face. So for example, say I use the very popular Sam Evans phone close. Everybody knows what that close is. And when people start using it on those that already know what the close is, it gets super awkward.
To explain a little further, the Sam Evans close is where you are basically silent a lot of the time. Now this works on people that don’t know what the close is, but for the people that do know what the close is, it’s just weird.
Okay, it’s like going up to a girl at a bar that’s heard the same pickup line 50 times, and you use the same pickup. It’s just disrespectful to the person’s IQ. That’s not me telling you how to market, that’s me telling you the context and understanding of my customers.
When I know a person coming here is a marketer who probably runs ads, and probably makes a good amount of money, they’re not going to watch this entire sales video because they’re busy, and they already make a lot of money. I haven’t watched a sales video in half a decade, and I’m not imagining anybody else is. So I make the call to action super simple.
Clear Funnels Messaging
And in this video,
I also make what’s happening on the page super clear. So they can just scroll down and see everything quickly. You can see all the massive brands that use Hyros. The results that people get, doubling their ROI on ads, tripling their ROI, or at least growing it by 15-20%.
(You should use Hyros in your ads, by the way. We guarantee it will increase your ad revenue by 15 to 20% or you don’t pay. It’s insane if you run ads without it, just letting you know again.)
Okay, I really know this person isn’t going to fall for marketing tactics. They just want to get to the point. So I get to the point on the page. And I also give them ways to figure out exactly how they need to be sold to.
I show them different points of the software, and I don’t use a long drawn-out pitch. I don’t use marketing tactics. I don’t use scarcity. I really shoot straight with them.
Take that monologue, you can see Alex is doing literally just that. Okay, what’s his funnel right here? He just goes straight for the application because for the person coming right here, what’s there to talk about? He’s gonna make their gym more money. What’s there to say? They clicked here to make more money from their gym.
Why does it need a sales video? It doesn’t.
If you go to any other funnel out there, you get this crazy sales video guy in a suit walking around. Alex absolutely just sticks an effing form right here.
This thing nukes it.
Why? Because what’s there to talk about? Or, what’s worse, to get distracted.
Just fill out the application and we’ll make you more money.
What he does, right here is something you see me do a lot—endless amounts of results. Okay, he shows tons and tons of results. And so here’s my third piece of advice: When you’re not going for a sale, you’re mainly going to collect the lead or get a phone call.
You really don’t need to sell too much. You just have to create intrigue or curiosity. So what’s going on right here? Yeah, we got an application … But why would this person not fill out the application? What are they going to do? What’s the number one reason why they won’t fill this out?
Because again, we need to know your customer in context. Context matters.
They’re not going to fill it out. So, what’s the first thing they’re gonna do? They’re gonna keep scrolling. Well, Alex is going to show them tons of results.
Stacking Authority In Your Funnels
And then here’s Alex literally going into like a billion results in bonuses. There’s no debate that this product works. Then he shows himself with authoritative figures in the gym space. You’ve got Arnold Schwarzenegger and all these people right here.
So what do I do? Alright, you come down here, you’re not going to book a call with me. I’m going to think context. I know you’re going to think two things.
Number one: What is print tracking? So, I explain that first, and I show the endless results. And then I show authoritative figures using our software. This is enough to get people to go, You know what, they guarantee it. I sort of get what it is. There are so many results. Everyone I know is using this. Okay, I’m gonna book a call.
I guarantee that’s what most people do.
I can look at the watch time in this video. Only 30% of people watch this video. So another thing you need to take away from this is that sales videos aren’t that effective and call funnels, they are effective to an extent, but they’re not 100% of people watching your videos. So it’s another takeaway from this funnel.
And the thing I like about this funnel is that it emphasizes all these points by being so bare bones, okay? People have been trying to replicate this thing, to replicate Alex’s results, and they can’t figure out why. They ask themselves, Why am I doing all these things I’m doing? I have a magic book funnel, all these things … and this guy’s wiping me up with this.
Here’s the last secret.
The Power Of A Truly Unique Offer
When Alex originally launched this, there was no one else selling gym growth like this. The reason why it works really well right now is outrageous. It has more results than anybody on planet Earth, but there’s no one selling it like this. He made a unique offer that worked literally every single time.
I’m going to tell you, here’s the most important thing about Hyros and the most important thing about this—the reason why this offer grew and why this ad works like gangbusters—is because when they bring a person on to their business, their clients always get results.
Now, this is going to sound so stupid … The best way your product is going to grow is from word of mouth. Ads are meant to be the start of a snowball, okay? Your business should pick up momentum the more people buy from ads. And then you should be able to turn off your ads at some point, and it will still make money.
For example, about 50% of the sales at Hyros are organic. I can turn off my ads for two weeks, and we will still do phenomenal numbers. Why is that? Well, it’s because we’ve been running ads for almost a year and a half, we’ve got tons of people in, we have 1000s of customers in, and for every customer you get, we get two more customers referred by them usually.
It’s the same thing with Alex’s Gym Launch. People will come in and they will consistently get incredible results. So there are two things you need to understand about this. You need to have a unique offer that is something people desperately want. There was nothing really like this in a gym area.
For example, there’s nothing that really solves the problem that Hyros solved initially. I’m sure there’ll be copycats, and there are a few other businesses, but they’re not really marketing well. And that’s not a dig at those businesses. If you’re one of our competitors, I’m not gonna grow my business by talking smack about you, I’m gonna grow my business by focusing on my customer. I’m not here to trash your business.
That being said, the reason why Hyros is growing is because originally, it was just a very unique offer. There’s nothing else out there that can fix the problems that Hyros can and the ways that we do it as consistently. When we started running ads with Hyros, the ads weren’t that effective. But as Hyros became a more recognized brand, and the results became more well-known… ads work like crazy now. It’s impossible for me not to make money on these ads.
On top of that—here’s the second thing—focus on your product if you want your ads to work better. When we’re marketing, especially in these industries, you see all these people that come in and they have really good ad campaigns. They go up and they go down. Why?
Because you run out of buyers.
The bad word of mouth gets out there, and eventually, your business has to grow through word of mouth. Okay, Apple doesn’t run that many ads compared to how many people come into their store. Your business has to eventually grow through word of mouth.
Now here are two final tips I can give you.
What Does Price Have To Do With It?
Alex’s product is expensive. Hyros is expensive. If you want to make your ads work well on Facebook with your funnels, sell expensive products. I’ve talked about this in every video. So far, the numbers just simply work out.
The numbers work much better if you’re selling a $10,000 product versus an $80 product. Why? Because if you send a thousand people in at $5 per click, and you get one of those people to buy a $10,000 product, you’re profitable. If you get around a 7% conversion rate on a $20 product, the numbers barely even work out. And that’s an insane conversion rate.
Sell expensive products.
Final thing. The reason why Hyros works so well is that it’s reoccurring. If we run our ads, and we break even on our ads, we’re still gonna make tons of money on the Gym Launch … so much money in the backend, okay?
If I spend $10,000 to get a customer, it pays $5,000 up front, I’m still probably going to make about four to $5,000 profit. I don’t pay anywhere near that to get that type of customer. Okay, so I can pay $5,000, get a $5,000 customer, and make a $10,000 profit. No problem, easy. I can pay so much to get a customer.
Maximizing Your Funnels Profit!
If you look at this funnel right here,
one of the things that Gym Launch does exceptionally well, is they have a very, very deep backend, and I’m not going to explain that to you. But Gym Launch has so many things that they also help gym owners with that are also high ticket as well.
So even if they break even on this initial sale right here, they make so much money in their backend so they can spend. They can just be very reckless with these ads, and this funnel doesn’t even have to be that tight upfront. It can be kind of a reckless funnel that just builds the brand because it’s all in the backend.
Okay, so that’s this funnel review. The reason why I wanted to do this is that I wanted to share with you that the most profitable funnels you’re going to see are usually the most simple ones, they’re usually the easiest ones. And what they all share in common is they’re usually pretty simple. There are excessive results, the product is a unique offer, and the product has a phenomenal backend.
That’s it. It’s not something that’s going to go on in your Facebook ad. It’s not something that’s going to go on magically in your funnel. You’re not going to change the headline, like find some secret survey that you can add in there that’s gonna blow it up.
Every person I know that’s made 50+ million dollars, the funnels aren’t that complicated. They’re very simple to get. The difference is the offer, the product, the results, the testimonials (of course, they come with the results), and understanding the context of the customer, that’s extremely important, too.
That’s it, guys. This is the training I have for you today. This is probably one of the better blogs because this explains the secret to selling via ads.
Subscribe to my channel, and if you want help with your ads, check out my mastermind. We have more ad results than any other ad mastermind online, period.
And you should also check out Hyros, at least go to the website and skim around. It will increase your ad ROI by 15 to 20% because you’ll be working with accurate data versus bad data. When you use accurate data, you get better results because accurate data leads to accurate action. Bad data leads to inaccurate action, like turning off the wrong ads and scaling the wrong ads, and wasting money.
That’s it. I’ll see you next time. It’s been Becker CEO of Hyros.
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