Multi-Touch Attribution vs. Last-Click: Which Model Actually Grows Revenue?
Multi-touch attribution grows revenue more reliably than last-click for any funnel with more than one touchpoint per customer, which in 2026 is nearly every paid media funnel. Last-click gives 100% credit to the final ad before purchase; multi-touch distributes credit across every touchpoint. The choice determines budget allocation and whether your growth compounds or stalls. […]