Most advertisers ask me which one they should use: Hyros or GA4. Wrong question. I’ve watched people run both at the same time and I’ve watched people try to run one without the other. The ones who try to use GA4 alone for ad attribution end up making budget decisions on data that misses 29-33% […]
TL;DR Blended ROAS is total revenue divided by total ad spend across every paid channel, and most advertisers refuse to look at it because it makes their ads look worse. Platform-reported ROAS from Meta and Google began diverging sharply from real business results after iOS 14.5, and I’ve reviewed enough accounts at Hyros to know […]
TL;DR First-click attribution credits the channel that brought a customer to your brand for the first time; last-click attribution credits the final channel before the sale. First-click gives you discovery signal for top-of-funnel campaigns; last-click gives you closing-power signal for retargeting and direct-response campaigns. Neither model accounts for the touchpoints in between, so any business […]
Most people picking an attribution model ask the wrong question. They ask “which model is more accurate?” when the real question is “which model produces the budget decisions I can actually act on?” I’ve watched advertisers spend months trying to find the perfect model when the data going into it was broken from the start. […]
Most advertisers using last-touch attribution have no idea it is costing them money. I’ve seen this pattern hundreds of times across Hyros accounts: a business spending real money on multiple channels, confidently making budget decisions based on a model that credits the final click and ignores everything that got the customer there. The model is […]
Nobody talks about this enough: if you are running TikTok ads with only the Pixel, you are flying blind on about a third of your actual conversions. That is not me being dramatic. That is what happens when 31.5% of desktop users run ad blockers and most iPhone users have iOS privacy restrictions active. The […]
