View-Through vs Click-Through Conversions Explained (And Why Meta Inflates One)
TL;DR Click-through credits a clicked ad; view-through credits an ad merely seen View-through is a weaker signal that often dominates retargeting-heavy Meta reports A 30-minute Ads Manager audit exposes the inflation gap against Shopify or Stripe A click-through conversion credits a sale to an ad the buyer actually clicked. A view-through conversion credits a sale […]