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info product attribution

How Course Creators Track Webinar Ad Revenue

How Course Creators Track Webinar Ad Revenue

Here’s a problem I see constantly with course creators running webinar funnels: they’re optimizing for registrations while their attribution system is completely blind to which ads actually produce buyers. I’ve watched people spend $50,000 on ad campaigns and confidently scale the wrong ones because their dashboard only showed what happened inside a 7-day window. Webinar […]

How Info-Product Businesses Track Ad Revenue

How Info-Product Businesses Track Ad Revenue

TL;DR Info-product attribution is the hardest problem in digital advertising. The journey from cold ad to webinar to email sequence to sales-page purchase spans weeks across 5+ touchpoints, yet most course creators rely on last-click reporting that sees only the final email click. Meta dropped its attribution window from 28 days to 7 days in […]