TL;DR Blended ROAS is total revenue divided by total ad spend across every paid channel, and most advertisers refuse to look at it because it makes their ads look worse. Platform-reported ROAS from Meta and Google began diverging sharply from real business results after iOS 14.5, and I’ve reviewed enough accounts at Hyros to know […]
Nobody talks about this enough: if you are running TikTok ads with only the Pixel, you are flying blind on about a third of your actual conversions. That is not me being dramatic. That is what happens when 31.5% of desktop users run ad blockers and most iPhone users have iOS privacy restrictions active. The […]
Most advertisers trust Meta’s reporting like it’s gospel. They pause campaigns when the dashboard goes red and scale when it goes green. That’s backwards. I’ve watched brands kill their best campaigns because Meta’s numbers said to, then wonder why revenue flatlined the next month. The dashboard and your bank account are not measuring the same […]
