Most people picking an attribution model ask the wrong question. They ask “which model is more accurate?” when the real question is “which model produces the budget decisions I can actually act on?” I’ve watched advertisers spend months trying to find the perfect model when the data going into it was broken from the start. […]
Most advertisers using last-touch attribution have no idea it is costing them money. I’ve seen this pattern hundreds of times across Hyros accounts: a business spending real money on multiple channels, confidently making budget decisions based on a model that credits the final click and ignores everything that got the customer there. The model is […]
TL;DR ROAS (return on ad spend) tells you how much revenue you earn for every dollar you spend on advertising. The formula is simple: ROAS = Revenue from Ads / Ad Spend. If you spend $1,000 on a Meta campaign and generate $4,000 in tracked revenue, your ROAS is 4x (or 400%). Most ecommerce brands […]
TL;DR ROAS measures gross revenue per dollar of ad spend; ROI measures net profit after all costs. They answer completely different questions. A campaign can show a strong 5x ROAS and still lose money once you subtract product costs, shipping, software fees, and overhead. ROAS isolates ad channel efficiency so you can compare creatives, audiences, […]
