Google Ads Bidding Strategies and Attribution: How Smart Bidding Depends on Accurate Data
Most advertisers think Google’s Smart Bidding is the problem when their campaigns underperform. They’re wrong. I built Hyros after watching the same pattern repeat across hundreds of ad accounts: the bidding algorithm is actually fine. What’s broken is the data feeding it. Smart Bidding is Google’s suite of automated, machine-learning-driven bid strategies that now controls […]