Most advertisers using last-touch attribution have no idea it is costing them money. I’ve seen this pattern hundreds of times across Hyros accounts: a business spending real money on multiple channels, confidently making budget decisions based on a model that credits the final click and ignores everything that got the customer there. The model is […]
TL;DR Ad attribution is the process of assigning credit for a sale or conversion to the specific ads, clicks, and marketing touchpoints that caused it. Without attribution, you’re spending money on ads and hoping they work. With attribution, you know which ads produced revenue and which ones burned budget. The six main attribution models (first-click, […]
Most advertisers think Google’s Smart Bidding is the problem when their campaigns underperform. They’re wrong. I built Hyros after watching the same pattern repeat across hundreds of ad accounts: the bidding algorithm is actually fine. What’s broken is the data feeding it. Smart Bidding is Google’s suite of automated, machine-learning-driven bid strategies that now controls […]
