Facebook is the most popular social media platform, claiming over 3 billion users worldwide. Because of its wide reach, Facebook is not only a great place to share the best memes but also a marketing gold mine. To make it even easier for marketers, Facebook provides analytics software to business accounts free of charge, allowing […]
Snapchat offers marketers several ad formats to generate the most significant ROAS. Here’s how to create successful campaigns using Snapchat.
Marketing attribution tells you which marketing touchpoint helps a customer make a purchase decision. Learn more about marketing attribution today.
LTV can unlock insights crucial to informed business decision-making. Learn about how you can unlock LTV and use it to your advantage.
Marketing attribution credits the marketing channel responsible for converting customers. Here’s how to model that behavior and what to do with that data.
Marketing business leaders and CMO executives face difficult decisions each year as budgets come up for evaluation and organizations look to create strategies for the next fiscal year. Among those challenges is evaluating how effective the marketing department is with the resources it already has. A helpful tool that executives have in their kit is […]