My Ultimate Google Ads Scaling Guide (0 To 20k A Day)
Fellow HYRO-lians. It’s Becker.
This is again a very simple post. Google ads have been my secret weapon for almost 4 years now. The scale you can reach with Google ads and the EASE at which they can scale is simply unrivaled.
The PROBLEM is Google ads are not nearly as easy to understand and make work as Facebook ads. Where Facebook will do most of the work for you, Google requires you to actually know where to aim and shoot.
If you do Google ads can provide better leader quality and EXPLOSIVE scale with VERY little resistance. Whereas Facebook works great at low scale and then starts to put up a big fight as you scale.
Here’s EXACTLY how I think about and scale Google ads.
Google Ads Deep Dive
Let’s talk about YouTube ads, specifically, how to scale from $0 to $20k daily.
I’m going to show you the best way to start a YouTube ad campaign and scale it up to $1000 a day. I think it’ll be really easy for you if you follow this advice.
If you follow my advice, you’ll see that the best traffic source (especially for broad traffic) is YouTube ads and that they scale so well. I’m not going to show you the exact type of targeting and audience I used, but I will show you the details on how to do it better than you did before.
That said, I want you to make money, which is why I’m doing this. And once you make money, you’ll want to make more money, and the best way to do this is to track your ads with Hyros. When you combine this information with Hyros, you’ll make tons and tons of money, and you’ll upgrade your account at Hyros so that you will also make more money.
In other words, it’s in our best interest to just tell you everything.
So let’s get into it.
I’m going to dive right into my AdWords account. I want to show you some of my best targeting and scaling strategies to give you insights into the types of ads I run.
If you want, there’s a link at the bottom of the blog that will literally take you to a post where I break down the exact script I’ve been using for years. There’s no opt-in or anything. I’m just giving you the information.
First, know that I’ve been doing this for years, with webinars generating about $30 million in sales. Second, we’ll also talk about scaling strategies.
To do this, I have the Chrome Hyros extension, and you can see my actual print tracking results, which is what Hyros does. It tracks things that won’t get tracked by Google.
For example, if you look at my sales calls, you see the actual revenue coming in and that this is a call funnel.
Of course, Google will not be able to track any of these calls as well as Hyros can, but the most important thing to me when it comes to scaling is the calls column. It’s similar to whatever funnel you’re running because when the person clicks an ad, they opt-in and book a call.
This is similar to e-commerce funnels or if you’re running a webinar funnel. But, again, it will look pretty similar because there isn’t much time between the opt-in and the call.
When I look at my Google account, my calls are all over the place. This is because they’re view-through and how they load their pixels and so on.
For example, one ad reported 8 calls when it was 6, which is $8000 in sales, while another ad showed 0 calls when there were 4 calls for $4000.
So I won’t turn off those ads. But the other one I would shut off entirely. Yet if I did that, I couldn’t scale.
Let’s say you have an ad that is giving you a great cost per call or great short-term conversions and long-term conversions, and I don’t have it tracking in Hyros. I’d turn it off even though it pulled in $3500 in sales, making me $3000 in profit.
This tells you that if you’re not tracking your data accurately, you could end up turning off things you shouldn’t and keeping ads running that aren’t producing and costing you money.
Again, I’m not trying to push Hyros on you, but my first scaling tip is to use accurate data–I don’t care how you do it–but you need to track your data.
When you set up your ads, you overcomplicate things. They try different layers and do different things. You think you can target mass traffic.
What To Do With Audiences Of Different Sizes
I had one ad, one of my all-time best performers … the words just made money, ok? The advertisement on Google was super broad, an incredibly broad audience different from Facebook, which makes you target down.
However, if I wanted to target someone interested in learning the Keto diet or something like that, I’d have to target people that want to do the keto-type diet, whereas just plugging in weight loss wouldn’t work on Facebook. If I just put weight loss into Google and form my ads correctly, they can do exceptionally well.
Another thing that works super well is simple audiences—even when I’m running particular types of offers. For example, our ads for Hyros are very specific to people that want to track their marketing and ad attribution better.
I still target these ads with the same types of audiences and will feed them back to Google AI so it knows what I’m looking for.
For example, when I look at an ad for a giant audience, such as the advertising and marketing audience, I could have 1 billion to 5 billion ad impressions weekly.
Again, when you’re feeding the Google pixel this data via offline conversions, it can make these types of audiences work. But, again, that’s because it goes and looks at this broad audience and all your conversions coming in and then is able to find your customers cheaper.
The second type of audience I like to use on top of the broad audiences is a specific audience based on market audiences.
And the way you use this is to look at your buyers or people that have just registered that you might be able to target that are in-market audiences. So if you have good offline data to be passed in, use these audiences. They work super well, especially when it comes to scaling.
The final audience that I love to use is intent audiences. You can create an intent audience super easily, just create a custom audience and load up keywords your target market would be searching for.
For example, this works because Google will target people using those exact keywords and pages that have those keywords on them. So if a person is looking at how to make money online, they’ll get added to this intended audience.
Using these three audience types is how I scaled a single information offer to over 8 figures in sales. Okay, well, over $20 million in sales.
Broad Group Targeting With A Keyword
If you looked at one of my best-performing ads, you’d see that I use this strategy everywhere. What I do is use broad group targeting with a keyword. I don’t use more than one keyword per group because if I used more, all I’d see is that one keyword dominated and outperformed all the others.
When there are tons of keywords, Google will default to the one with the most traffic and get the most results anyway. So another little tidbit I like to do is that with my keyword audiences, I want to grab the titles of YouTube videos and throw them into the keywords.
I also like to target people who watch my YouTube channel. It’s not a cold traffic strategy, but it does work very well.
When you want to start placements, grab your placements online. I use my YouTube videos. I’ll search for YouTube videos and throw them in the placement ads.
Another little thing I like to do is find trending videos and use those keywords in my audience group. So, for example, if I’m doing something on Facebook ads, I’m looking at an audience of everyone and their dog looking at these videos. So I’d then put a place on these videos.
What you want to do with these is to do cost-per-view marketing. What does that mean? It means we go to the settings of our ad, don’t do automated bidding but use maximum CPV and crank that up.
This means it will cost as much as possible to get that view. This works because most people are doing minimum CPV and trying to make other bids where they control it.
Because of that, many people are bidding on very limited placements, so it’s very competitive. So I think you may as well just spend what YouTube believes it will require. It works well for me.
Finally, other audiences that work well are intent audiences.
Looking at how I do things, you’ll notice I’m using these exact same strategies. I’m targeting keyword paid traffic like Facebook ads, Google ads, how-to advertise ads, YouTube ads, and so on.
Okay, I’m not going to give away all the targeting strategies I use for Hyros. Some of these strategies are the same things I do for a highly-targeted B2B offer.
Our B2B side business is a YouTube consulting company. I will use it to show you how I scale on YouTube. First, I’ll use the ad strategies and templates you can see in some of my videos.
When I scale, I’m going to start my ads, then scale my ads starting with intent audiences, these in-market audiences, single keyword audiences, and max CPV placements.
That’s about where I’m going to stop.
My YouTube channel is mostly self-help and motivation, so it doesn’t apply or do very well with Iron or Hyros ads, but if I were to open it up a make money online offer or self-help offer, it would kill.
You can do retargeting with people that watch your YouTube channel if it’s relevant. You can also try to lookalike audiences called similar audiences on YouTube, which will automatically generate for you.
So I look at people who are on YouTube or similar to people who view my channel or someone that bought something in the past. The thing with similar audiences is they are hit-and-miss compared to lookalike audiences on Facebook.
They sometimes work, and they sometimes don’t. Usually, the broader the offer, the better they work. I like intent audiences and then passing that offline data back to my AdWords account.
What I do is this: I will go and put $30 a day on all of these because I don’t like to put like $5 a day and then have to wait to see if something is working. If it’s a straight-to-sale or e-commerce offer, I want to see conversions immediately.
If it’s a webinar, I’m going to look at my CPL and make sure that the webinar is for a broad audience, and I want to see about a $4 – $7 CPL for a person opting-in.
Again, CPL isn’t that relevant as a stat. Sales are the relevant data to track.
What Can Happen When Google Gets It Wrong?
In one of my sales tracking, Google was way off. I recorded 22 sales, but Google only reported about 11 of them. If I’m scaling on their data, I’m only looking at CPL, and I will do crazy stuff in my scaling.
I will look at the CPL if I’m doing a call funnel. Because it’s a little bit easier to get a call than it is a sale with a webinar since you don’t need to be as long-term focused. So here, I’ll look at the cost per call.
With B2B offers, I want to see about a $150-300 cost per call and look at the overall profit to ensure it’s working. Because I’ve seen people bidding and getting a great cost per call, but it is coming from a different ad with a more expensive cost per call.
I’m going to put $30 on all of these, and when I see good CPLs and cost per call, I’m going to put $50-80 a day. Then, once I see sales and a good ROI, I will increase 100% daily. So I’ll go from $30 to $60, then $60 to $120, and so on.
That said, you’re not going to see the peak on these. You won’t be hitting burnout with many ad sets.
What It Looks Like to Scale
Now, once you get past $240 a day, you’re going to start to peak with audiences on AdWords. So now I’m going to increase by 50% a day. So I’m going from $240 to $360, and if my CPL and cost per call hold, I’m going from $360 to $500.
Once I hit $500 a day, and things are still holding, I’m going to increase but now only by 25% a day. So $500 to $650 and so on until I reach $1000 a day.
What I’ve seen people do with this strategy is that once they hit $1000 a day ad spend, they see a $5 – $50 increase, and they’re bragging about that. But what they’re not tracking is their sales.
When you’re not tracking your long-term sales and keep scaling, you may see a CPL that triples, but you’re not getting as many people here. A perfect example of this was when I scaled up to about $25,000 a day. I could have stopped scaling at $10,000 a day but didn’t know because I wasn’t tracking my sales.
So that’s how I scale my ads using these audiences.
That’s it.
You can get the exact templates I use and if you want to track your sales accurately that I’ve talked about, book a quick call with us. I’m not going to make a pushy sales pitch. Instead, I will show you how we can increase your ROI by 20-30% by making little adjustments, tracking the right data using Hyros, and then inputting that data into your Google ads.
And, we have a 90-day guarantee that if you don’t see the results and you don’t get the ROI we’ve talked about, then you pay zero. So, a quick call, and I’ll show you all the ways to target, the exact scripts to use, and how to track all that data to get better returns.
That being said, go and join the Facebook forum for Hyros. Of course, there are qualifications to be included, but we have over $40 million in ad buyers.
Alright, guys. Thanks for joining me. This has been Alex Becker of Hyros. Have a good one!
Mentioned Resources
HYROS TRACKING
If you are interested in obtaining the same stats I showed in this video and even having us help you set this up GO HERE to get more information on HYROS.
Ad Training and Tactics
While I do not sell courses, I do offer a private coaching program where I train people on the ad strategies I have used to build multiple 8 figure and 7 figures businesses. You can get more details on that HERE.
HYROS Facebook Group
It’s really simple. This group is the best media buyer Facebook group online because we make sure that every member is spending significant ad spend before joining. It’s for veteran ad buyers only and because of that the networking/information being shared is on another level. You can apply to join HERE
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