Online Advertising 2.0: Unlocking the Potential of AI and Automation for Next-Level Success
In 2022, about 32% of marketers chose to use artificial intelligence and automation as part of their marketing strategy. There’s a simple reason for that: the best marketing is data-driven, and AI and automation leverage data in ways that can transform your online advertising success.
From recognizing patterns and insights to optimizing ad spend, AI and automation offer a wide range of benefits for any organization looking to succeed in the digital space. Let’s explore how these technologies are transforming online marketing, helping you reach more people with greater accuracy and improved ROI.
What is Artificial Intelligence (AI)?
Since the dawn of computers, we’ve been moving ever closer to a revolutionary idea: machines that can think and learn on their own. Artificial intelligence (AI) is the term for this process of creating computer systems that are able to mimic human thought processes.
These AI-driven solutions understand data, recognize patterns, and make decisions based on those insights. Machine learning (ML) is another hot phrase in the AI world – it’s a subset of AI and refers to algorithms that learn on their own, adapting as they receive more data.
In the context of marketing, AI and ML help take the guesswork out of your campaigns by leveraging data to make smarter decisions. But more on that later.
What is Automation?
AI and automation are often conflated, but the truth is that – while they are linked – they serve different functions and operate on different levels. Automation moves data around, but AI understands it.
Automation is the process of making manual tasks hands-free. Using powerful algorithms and software, you can automate tasks like scheduling emails or optimizing ad spend. Automation allows you to perform more actions with greater efficiency, freeing up resources for other valuable activities.
At the heart of automation is software, which is essentially a set of instructions that a computer can follow to complete a task. When we talk about automating a process, what we’re really doing is creating software that can execute that process for us, freeing us up to focus on other things.
Of course, automation can be much more complex than this, involving sophisticated algorithms and machine learning techniques to perform complex tasks – but at its core, automation is really just about using technology to make our jobs easier and more efficient.
Where Automation, AI, and Advertising Collide
So, how does all of this relate to marketing? It’s simple: AI and automation can help you make smarter decisions about your campaigns, then bring those decisions to life with minimal effort. Let’s start with AI.
AI-Powered Marketing Strategies
If you work in marketing, you’ll understand the immense value of data – click-through rates, views, conversions, demographics, and the list goes on. Understanding your data leads to understanding your customer, and AI helps make sense of it all.
Data-Driven Insights
Limited access to data engineers? No problem. If you collect customer data, you can feed it into AI-driven algorithms to uncover patterns, trends, and insights you would have otherwise missed.
These insights can inform your decisions and help you optimize ad spending for maximum ROI. And with the right software, it can all be done in a matter of minutes – so no waiting around for an engineer who may not even be available.
There are plenty of SaaS platforms designed to make data analysis simple, from predictive analytics to sentiment analysis. Some of these platforms are tailored specifically to the needs of online marketing:
- Identifying key customer segments
- Optimizing ad spend to target more valuable customers
- Predicting future trends in your industry
- Generating insights from social media conversations
- Analyzing competitor performance and identifying opportunities for differentiation
In terms of advertising specifically, these platforms tell you exactly which ads are working and which aren’t – so you can double down on the ones that are succeeding, and ditch the laggards.
Strategic Scheduling
When running advertising campaigns, different segments of your target audience may respond to different times and days of the week. AI-powered scheduling can help you identify when your campaigns will be most successful, so you don’t waste money running ads at the wrong time.
For example, if you know that middle-aged women are more likely to convert on Tuesday afternoons than weekends, then AI can suggest schedules for those segments, allowing you to run campaigns at optimal times with minimal effort.
The benefit here is clear: you can schedule everything at once rather than staggering campaigns manually, and your ROI is likely to get a boost since you’re running ads at the ideal times based on AI analysis.
Real-Time Personalization
AI can also be used to personalize campaigns in real time. The same ads aren’t going to work for every customer demographic, and marketers know this – but AI confirms exactly what kind of ads will resonate with each segment.
Using AI-powered algorithms, you can create campaigns tailored to specific customer segments and measure their effectiveness in real time. We see social media platforms like Facebook and Instagram doing this with our personal content feeds; it’s the same concept, but on a smaller scale.
Programmatic Advertising
Programmatic advertising is a type of automation that allows marketers to buy and place ads on digital channels. It’s like having an AI-powered assistant who can purchase ad space, track performance, and optimize campaigns with minimal effort.
The benefit here is obvious: you don’t have to manually monitor results or adjust settings – the program does it for you. The result? Smarter marketing decisions, more efficient ad placement, and higher ROI for your campaigns.
Copywriting, Editing, and Search Engine Optimization
The introduction of GPT-3, 3.5, and now 4.0, has revolutionized AI-powered copywriting tools. Marketers can create ad copy in just a fraction of the time it would normally take with tools like Jasper.ai, Playground, and Writesonic; some tools require a bit of human input, but others write entire ads from a simple description.
Then there are tools like Frase.io which can optimize existing copy and suggest improvements to appeal to your target audience as well as rank up in search engines. Grammarly Premium will check your campaigns for grammar, spelling, and punctuation errors.
Community Engagement
If you’re a company that tends to get comments or client engagement on social media platforms, it’s an enormous hassle to keep track of every single one. AI-powered social listening can help here; you can use tools like Brandwatch, Sprinklr, or Hootsuite to monitor customer conversations and respond quickly on social media channels when necessary.
Automated Marketing Strategies
Again, automation and AI are not the same – and advertising automation is its own distinct field. Let’s take a look at the components of advertising you can (and should) automate.
Workflow and Pipeline Management
Advertising takes a lot more behind-the-scenes work than most people realize. From coordinating a content team to designing ads, there are a lot of moving parts. Automation can help here; you can set up automated workflows that trigger tasks and notifications when certain criteria are met, allowing for smoother operations and better collaboration.
The most popular tools for workflow automation are platforms like ClickUp, Monday, and Trello – but automation experts go even deeper with Integromat and other custom-built automation solutions.
As less time is spent on the administrative side of things, more time is freed up for ensuring the quality and effectiveness of marketing campaigns.
Email Automation
Platforms like MailChimp have been around for a long time, but they’ve made significant strides in recent years, introducing AI-powered features like automated email marketing campaigns. This allows you to automatically send personalized emails at the ideal times and with the right messaging, written for your target audience – all without having to lift a finger.
The same goes for SMS automation; services like Twilio will take care of sending text messages based on customer preferences and behaviors.
Do AI and Automation Work Together?
AI-powered automation is the future of digital marketing strategy – and it’s quickly becoming a reality.
AI can be used to analyze customer behavior, understand their needs, and craft messages that are more likely to resonate with your target audience. Automation then takes care of executing campaigns on time and in accordance with all parameters set by the marketer.
The combination of AI and automation will only continue to get better as technology advances – so if you haven’t already started incorporating these tools into your online advertising strategy, now is the perfect time.
The Dangers of Being Left Behind
Companies hesitate to fully embrace technologies like AI and automation due to their fairly steep learning curve and cost of implementation. What they miss out on in the process, however, is the potential to gain a competitive edge over their rivals – and the possibility of making a lot more money back than they initially invested.
The online advertising landscape is increasingly competitive, and if you don’t keep up with the latest innovations, then you risk being left behind. AI and automation can help streamline your entire marketing process – from creating ads to targeting specific audiences – so that you’re always one step ahead of the game.
Those who don’t leverage these new technologies risk:
- Falling behind in both the quality and quality of their ad campaigns
- Losing large amounts of much-needed ad spend on campaigns that don’t pull their weight
- Having to rely on manual processes that take up time and personnel resources
- Missing opportunities to follow up on users who are interested in your product or service
The reality is that, with the right platforms and tools, it won’t actually take hours of your time and thousands of dollars to get started with AI and automation. In fact, the payoff can be huge – so if your advertising budget takes a hit at first, it will quickly be replenished (and then some).
How We’re Helping Marketers Leverage Data with HYROS
Welcome to HYROS AI: our intelligent data tracking platform for digital content marketing. Our goal is to help marketers make better decisions and maximize the return on their online advertising efforts. Our Print Tracking feature has directly increased ad ROI in over 3,000 businesses and counting.
The Problem HYROS Solves
When marketers don’t have accurate sales data at their disposal, their campaigns can’t be optimized effectively. There’s no solid analysis from which to take action, and campaigns can quickly become costly and ineffective.
HYROS solves this problem by providing real-time data tracking which allows marketers to monitor their sales and marketing efforts with greater accuracy. Our AI-powered algorithms are able to determine when ads generate the most conversions, so you can adjust your budget for maximum ROI.
HYROS in Action
The power of HYROS’s AI and automation capabilities can take your advertising efforts to the next level.
E-Commerce
The world of e-commerce runs on marketing and ads. Thousands upon thousands of dollars are lost to ad spend that returns little to no value; expensive, inefficient ads are left running because marketers lack the data to optimize them for the target audience.
That’s where HYROS comes in. With our AI-powered Ad Attribution, you are no longer left wondering which ads generated which leads and sales. Pinpoint which strategies are doing the most legwork, so you can prioritize and adjust your budget accordingly – that’s what HYROS facilitates.
Email and Call Tracking
The power of our HYROS platform is that we make your ad engagement transparent. Instantly see which campaigns are generating the most traffic, identify where the leads are coming from, and start tracking potential customers accurately from their first click – no matter the source.
With HYROS, you’ll be able to see everything a lead or call does before and after they engage with your ads. You’ll know about clicks, visits, and purchases. Our advanced AI synchronizes phone numbers and emails so that potential customers are tracked at all times.
Long-Term Value Boost
No marketing strategy is complete without tracking its progress and outcomes. Our powerful tracking capabilities allow you to see exactly how much return you are getting for your ads over weeks, months, and even years.
Watch your campaigns grow and develop with the data you need to make informed decisions about what works, what doesn’t, and how to adjust for maximum ROI in the long-term.
Lead Generation
HYROS was built by marketers, for marketers; we were frustrated at the limited transparency of call and email funnels, as well as ad ROI. With the level of transparency we’ve managed to achieve at HYROS, lead generation is now easier than ever.
Our AI-driven algorithms will give you an in-depth look into your customer’s journey and profile, so that you can optimize campaigns for maximum efficiency and lead attraction – all backed by our powerful analytics engine.
Future-Proof Your Online Advertising Strategy with HYROS
As the digital landscape continues to evolve, it’s crucial for businesses to stay ahead of the curve. AI and automation are no longer just buzzwords; they’re essential components of any successful online advertising strategy. HYROS is at the forefront of this technological revolution, offering businesses the tools they need to unlock the full potential of their marketing campaigns.
Scalability and Flexibility
As your business grows, so do your advertising needs. HYROS’s AI-driven platform is designed to scale seamlessly with your organization, allowing you to manage and optimize multiple campaigns across various channels. Its flexibility ensures that your marketing efforts can adapt to the ever-changing digital landscape.
Continuous Improvement Through Machine Learning
HYROS utilizes machine learning algorithms to constantly improve its performance. As it processes more data and gains insights from each campaign, the platform becomes smarter and more efficient, further enhancing its ability to drive successful marketing outcomes.
Integration with Existing Marketing Technology
One of the key strengths of HYROS is its ability to integrate with existing marketing technology stacks. By connecting with CRM systems, analytics tools, and ad platforms, HYROS ensures a seamless flow of data between systems, allowing businesses to maximize the value of their technology investments.
Conclusion
In the world of Online Advertising 2.0, AI and automation are game-changers, offering businesses unprecedented levels of efficiency, accuracy, and adaptability. HYROS stands as a testament to the transformative power of these technologies, helping businesses unlock the potential of their marketing campaigns for next-level success.
Don’t get left behind in the digital revolution. Embrace the future of online advertising with HYROS and experience the benefits of AI-driven campaign management firsthand. To learn more, schedule a demo or contact us today.