The Future of Sales Tracking: Emerging Technologies and Trends

Have you watched The Disney show, The Mandalorian, yet? No, I won’t give out any spoilers, but watching a show like that makes me start thinking about the future and everything that comes with it.

So because of that, I’m thinking about the future of sales tracking, tracking sales from ads, and different trends and tech that may become reliant.

The iPhone first appeared in 2007, and before that, the best smartphones we had access to were the Blackberry; remember those clunky things?

But before the iPhone, we couldn’t imagine mobile video or social media to our current level. In fact, you could say that the iPhone created the internet boom and reliance on technology that we have now.

So what does that mean for the future of ad tracking?

First, there’s an opportunity in the future to use these tech tools and analytics that offer a deeper understanding of sales performance.

Some of these tools include things like CRM systems to real-time analytics, and businesses are adopting new tools to streamline their sales tracking processes.

Other tools that we should start becoming familiar with and comfortable with are AI-driven sales analytics to cloud-based CRM systems.

So, buckle up, and let’s explore the future of sales tracking together.

The Future Of Tracking Sales From Ads With Tech

Tracking sales from ads is essential for businesses of all sizes. New technologies such as artificial intelligence, machine learning, and big data are revolutionizing sales tracking.

These tools will show you which ads are performing well and which ones are not so that you can make necessary adjustments to your campaigns.

There are several different ways to track sales from ads, but some of the most traditional methods include:

• Google Analytics: Google Analytics is a free tool that can be used to track various metrics, including website traffic, conversions, and sales. To track sales from ads using Google Analytics, you will need to create a conversion tracking code and add it to the thank-you page for your sales.
• Facebook Pixel: Facebook Pixel is a small piece of code that can be added to your website to track various events, including website traffic, conversions, and sales. To track sales from ads using Facebook Pixel, you must create a Facebook Pixel and add it to your website.
• AdWords Conversion Tracking: AdWords Conversion Tracking is a free tool that can be used to track conversions from your AdWords campaigns. To track sales from ads using AdWords Conversion Tracking, you will need to create a conversion tracking code and add it to the thank-you page for your sales.

Once you have set up tracking for your ads, you can use the data to make informed decisions about your campaigns.

For example, if you see that a particular ad is not generating sales, you can pause or remove the ad from your campaign. You can also use the data to identify which ads are performing well and focus your budget on those ads.

The problem is that by using these platforms’ analytics, you will get limited data that makes those platforms look good and not track where the sales originated from.

For example, if you’re running a high-ticket ad and you get a conversion, using only the analytics from these platforms would show them as the ad that brought the sale.

But the problem is that the client may have been in your funnel for a year or so before they finally acted.

If all you had were Google Analytics to work from, you’d scale those ads that are given credit for the sale when the client has been following you for a while before they acted. And this can be a costly mistake on your part.

Look, while tracking sales from ads is an essential part of any online marketing strategy, being able to track your results correctly is the most critical part.

By tracking your results better, you can ensure that your ads are working and that you are getting a return on your investment.

Here’s how some other tips for tracking sales from ads:

• Use a variety of tracking methods to get the most accurate data.
• First, track conversions over time to see how your campaigns are performing.
• Next, compare the results of different ads to see which ones generate the most sales.
• Finally, use the data to adjust your campaigns and improve your results.

The future of sales tracking is all about using emerging technologies to gain a deeper understanding of customer behavior and improve sales campaigns’ effectiveness.

Some of the most critical trends in sales tracking include:

• Artificial intelligence (AI): AI is being used to automate tasks, such as lead generation and qualification, and to provide insights into customer behavior.
  
  For example, AI can be used to analyze customer data to identify patterns and trends that can be used to improve sales campaigns.
  I bet some of you already use AI and don’t know it. For example, Siri and Alexa are forms of AI devices. You may also have heard of some of the bigger AIs out there, like ChatGPT and Bard (Google), but these algorithms will be part of every action you take in the near future.
  AI will improve optimization an infinite number of times and help you automate so many tasks that productivity will skyrocket.

• Machine learning (ML): ML is a type of AI that can learn and improve over time. This makes it ideal for forecasting sales and identifying high-value customers. By using ML in your ads, you’ll better predict user interest and engagement, making your content more relevant and personalized.
• Big data analytics: Big data analytics is the process of collecting and analyzing large amounts of data to identify trends and patterns. This data can be used to improve sales campaigns by providing insights into customer behavior and preferences.
• The Internet of Things (IoT): The IoT is the network of physical objects that are connected to the Internet. These objects can collect data about their environment, such as temperature, humidity, and location. This data can be used to improve sales campaigns by providing insights into customer behavior and preferences.
• Cloud Computing: Cloud computing makes it easier for businesses to store and access data, which is essential for sales tracking. Cloud computing also makes it easier to collaborate with sales teams and share data across different departments, making you more flexible.
• Virtual reality (VR) and augmented reality (AR): VR and AR are technologies that can be used to create immersive experiences for customers. This can be used to improve sales campaigns by providing customers with a better understanding of products and services.

These are just a few emerging technologies that significantly impact sales tracking. As these technologies continue to develop, expect to see even more innovative and effective ways to track sales and improve the customer experience.

Here are some of the benefits of using emerging technologies for sales tracking:

• Increased accuracy: Emerging technologies can provide more accurate customer behavior and preferences data. This data can improve sales campaigns by targeting customers with the right message at the right time.
• Improved efficiency: Emerging technologies can automate tasks, such as lead generation and qualification. This frees up sales reps to focus on more high-value activities, such as building customer relationships.
• Better decision-making: Emerging technologies can provide insights into customer behavior and preferences. You can use this information to make better decisions about sales campaigns, such as which channels to use and what messages to send.
• Improved Relevance and Targeting: Using these emerging technologies will let you create more engaging and relevant ads for your clients, boosting conversions.
  
  The more relevant an ad is to a person, the higher likelihood of converting. It’s simple.
  
  Look, if you’re running ads for treadmills and you’re sending them to parents of newborns, they’re not very relevant and will be ignored.
  
  But if you’re targeting your ads to the right people and making relevant ads that support that targeting, you’ll see better opt-ins and sales, so using these tools can help you make more relevant ads and get better targeting for them at the same time.

Overall, emerging technologies are having a significant impact on sales tracking. By using these technologies, businesses can gain a deeper understanding of customer behavior and improve sales campaigns’ effectiveness.

If you’re ready to start tracking sales from ads the right way, Hyros is the best software available to follow your ads’ performance on the market today. Schedule a free call today and see what Hyros can do for your ad tracking.