Facebook Ad Attribution – What You Need To Know

Alex Becker CEO/Founder of HYROS

Facebook Ad Attribution – What You Need To Know

Alex Becker CEO/Founder of HYROS

Hello Hyrosians. Alex Becker here to talk about Facebook ad attribution and what you need to know.

What do I know about ad tracking and attribution? Well, I’m CEO of the fastest tracking software company in the world, but not to toot my own horn too loudly, I’ve also built businesses to 7 and 8 figures, so I have some idea and experience.

And the one thing I see over and over, it’s becoming boring how often I see it, but it’s a problem. That problem is that people don’t understand how to track their ads, and they end up giving credit to ads that aren’t working very well and killing ads that are doing much better.

Before we discuss what attribution is, you need to know that if you’re using the wrong type of tracking, you’ll get bad data or incomplete information that will lead you to make bad decisions on your ads.

And bad decisions lead to bad outcomes, and it’s entirely avoidable if you learn to track your ads better.

So stop doing that; stop making bad decisions based on bad information. It’s like the US Navy Seals hunting Bin Laden. Bad data could have made an entirely different outcome. So good info is gold.

Okay, now that you understand how important tracking is, let’s discuss attribution and how it will help you get better ROI on your ads.

What Is Facebook Ad Attribution?

Facebook attribution is a way to measure what ads you’re running are performing well and give those ads credit for the conversions they bring. By running ad tracking and attribution correctly, you can figure out which ads to scale and which ones you need to kill.

It seems simple, but it’s not easy. Most people get their tracking and attribution wrong. As a result, they spend a lot of money and waste time.

How Facebook Likes To Give Credit For Ads

When you run a Facebook ad, they like to track people who interact on their platform and will give credit to ads that run off their platform, but only with last-click attribution.

Facebook will record whether a person comes from a video, post, or ad, visit your website, or make a purchase. But, as I just said, Facebook really likes to focus on last-click attribution to give these interactions credit for the click.

Last-click attribution is a method of giving credit to an ad or campaign that focuses on the most recent interaction, the “last-click” ad that was clicked that led to a person converting. Facebook loves last-click since it gives Facebook credit for most conversions.

And if you’re the average marketer or didn’t know any better, you’d buy into how great Facebook ads are and scale the ads they are giving credit for a conversion. But the reality may be much different.

A target may have been checking out all your content on various channels or may have been incentivized by an ad they saw elsewhere and only clicked the Facebook ad as their last interaction with your content.

If you only focused on giving credit to the last click, Facebook looks incredible.

The problem here is that people don’t always come to your Facebook ad as their first interaction with your content. Instead, people may have been browsing your content through organic searches, YouTube, or pay-per-click ads for months before checking out your Facebook ads.

Another problem is that Facebook’s attribution is within a 30-day window. So Facebook will track people that interact with your ad, whether they view it or click it, but won’t be able to track the conversion date, especially if it’s outside those 30 days.

So the data you get from the tracking is going to be wrong.

And if you have the wrong data, you’ll get bad results. Look, if I told you that if you could get $100 by entering my raffle, I don’t know what I’m raffling, but if you spent $10 and could get $100 in return, it’d sound interesting.

So you buy my $10 raffle ticket.

I didn’t tell you that to get $100 from the $10 ticket; you also need to buy my $25 T-shirt to be eligible. So you’ve already acted and spent $10. But you’re not eligible for the raffle, so you made a quick snap decision based on limited or bad information.

How Does Facebook Ad Attribution Work?

Facebook will track your interactions within a 30-day window, and conversions are related to clicks. So if a person engages with your content at any time during the 30 days, that will count as a click.

That means your engagement may seem more involved than it is. So if you’re running an ad and people view it, like it, and share it, those count as 3 clicks, inflating your overall engagement count.

You need to run your tracking more effectively to run ads. Facebook limits the range of information and types of data you can track, but it also can send you inflated information that can lead you down the wrong path.

Instead, you want to focus your tracking and ad attribution on your sales. And to track your sales and all your ads, you need tracking software like Hyros. It’s simply the best ad-tracking software and has been repeatedly proven.

If you want to learn how to give your ads the correct type of credit and track which ones are performing well for you, check out Hyros. The best part is that with Hyros, you can see 20-30% ROI on your ads, and if you don’t achieve that type of result, you don’t pay.

Check out our Facebook mastermind if you want more content about tracking and scaling your ads. We have some serious heavy hitters in there with over 50 million in ad buys, so it’s a big-time mastermind group. And subscribe to my YouTube channel, where I post and update content daily.
Okay, that’s it for now. Check out Hyros and my YouTube channel if you’re serious about your Facebook ads.

HYROS TRACKING

If you are interested in obtaining the same stats I showed in this video and even having us help you set this up, GO HERE to get more information on HYROS.

Ad Training and Tactics

While I do not sell courses, I do offer a private coaching program where I train people on the ad strategies I have used to build multiple 8 figure and 7 figures businesses. You can get more details on that HERE.

HYROS Facebook Group

It’s really simple. This group is the best media buyer Facebook group online because we make sure that every member is spending significant ad spend before joining. It’s for veteran ad buyers only and because of that the networking/information being shared is on another level. You can apply to join HERE