Ok, party people, or whatever you are, I have a couple of questions for you:
First, do you need help converting leads into paying customers?
Do you want to know how to boost your conversion rates?
Well, I’ve got a pretty simple solution that works hand-in-fist, and it is–look no further than call funnels. I bet you’re asking why call funnels are essential; a call funnel is a marketing strategy that uses calls to action (CTAs).
These CTAs help guide potential customers through steps, ultimately leading to a conversion. This can be anything from a sale to a lead generation form.
Call funnels to work because they provide a clear path for potential customers to follow; you take the guessing game out of the equation, making it simple for them to take the desired action.
They also help build trust and rapport with potential customers by giving them the information they need to decide.
One problem is that if you’re running ads and aren’t getting results or conversions, you may not understand the current state of running ads. Marketing is constantly evolving, and the strategies that worked in the past may not be as effective in today’s digital environment.
As an advertiser, you must adopt new techniques to drive conversions, stay ahead of competitors, and improve conversion rates. And a great way to get better conversions is through call funnels.
What Are Call Funnels?
As an advertiser, your marketing aims to attract and convert potential customers.
One technique that works like Gangbusters, and I don’t know what the term Gangbusters stands for, but it sounds cool; well, the technique for accomplishing this goal is the call funnel.
A call funnel outlines each stage of the buying journey. A call funnel is a digital marketing strategy designed to guide qualified leads through the sales cycle and ultimately result in successful conversions. So you need to be doing this.
Businesses can optimize their marketing efforts by analyzing customer interactions and behaviors, increasing conversion rates, and establishing deeper connections with their ideal customers.
Stages Of A Call Funnel
A call funnel consists of four key stages:
- initial awareness
- initial contact
- action stage
- buying decision
Each stage requires a distinct approach, and your content should be crafted in such a way as to guide prospective customers through it and toward the purchase funnel.
For instance, in the initial awareness stage, you might focus on creating brand awareness and capturing the attention of potential customers through marketing campaigns, blog posts, or social media marketing.
And when it comes to your marketing, the awareness stage is critical for you. It’s the first phase in the customer journey and sets the foundation for the rest of the funnel.
Maximizing your efforts during this stage can attract a larger audience and propel them further down the funnel.
One of the most effective ways to increase awareness is through targeted content marketing.
By creating relevant and valuable content for your target audience, you can establish your business as an authority and build trust with potential customers. This can include blog posts, social media posts, and email marketing campaigns.
However, it’s important to remember that your content should be tailored to your ideal customers.
Once a customer shows interest and makes initial contact, the focus shifts to educating them about the product or service and building trust through social proof, email marketing campaigns, or targeted ads.
Then you have a landing page. A landing page is a web page specifically designed to convert visitors into leads or customers.
To create a landing page, you must include a clear and concise headline, a compelling offer, and a CTA button. You can also have additional information, such as testimonials, case studies, or FAQs.
Finally, when potential customers click your CTA button, they will be taken to a thank you page. This page should thank them for their interest and provide additional information about your product or service.
The most significant benefit of using a call funnel is that it provides deeper insights and understanding of the customer’s buying journey and the factors determining their purchase decisions.
With this information, you can fine-tune their marketing strategies and content to better resonate with their target audience and address any potential roadblocks or objections that may arise during the buying process. But only if you track your ads and your call funnels correctly.
Tracking your performance will help you invest more time and resources in converting ads, optimizing your content and landing pages, and gaining a better ROI.
I see this all the time when people come to me to help them; they track their ads but do it with whatever platform they’re using. For example, say you’re running ads with Google PPC. You’d probably think Google Analytics would be good for tracking your ads. This is wrong.
Google Analytics doesn’t track deep enough, so if you’re running a call funnel, the ads that Google is giving accreditation to are the most recent ads that were clicked. It won’t track a person through the whole funnel, or if they came from another funnel, there is no chance you’d get that data.
And this lack of deep-dive into the buyer’s journey and their decision process can lead you to believe the wrong things about which ads are working and which ones aren’t, which is a costly mistake.
So what you need instead is a tracking tool like Hyros. Hyros uses AI to track every interaction the prospect has with your content and ads so that you can get customizable reports to help you make better ads and optimize those for higher conversions.
In a nutshell, here are some additional tips for creating a successful call funnel:
- Make sure your CTA is clear and concise. Your CTA should tell potential customers exactly what you want them to do. For example, you could use a CTA like “Learn More” or “Sign Up Now.”
- Offer something of value in exchange for their contact information. This could be a free ebook, a white paper, or a discount on your product or service.
- Personalize your landing page. Use the visitor’s name and other information to make them feel like you speak directly to them.
- Use social proof. Testimonials and case studies can help to build trust and credibility with potential customers.
- Track your results. Use analytics to track the performance of your call funnel and make necessary adjustments.
Now that you understand why I tell people that call funnels are an excellent thing to run, let’s discuss why call funnels are essential.
The Benefits of Using Call Funnels
Everyone loves benefits, so let’s talk about the benefits you get from running call funnels to improve your conversion rates.
Call funnels, or sales funnels, visually represent the customer journey from initial awareness to the final purchase decision.
Using a call funnel, you can track potential customers, nurture them, and encourage them to act.
1. Better Understanding of Your Target Audience
One of the most significant benefits of running a call funnel is that it will help you understand your target audience better.
Before creating your call funnel, you must clearly understand your target audience.
This means identifying their demographics, interests, and pain points.
With this information, you can better tailor your messaging and calls to action to resonate with your audience and effectively guide them through the funnel.
By tracking potential customers from the initial awareness stage to the final purchase decision, you’ll gain valuable insights into the factors determining their buying journey.
First, of course, you’ll need to track your call funnels correctly, which most people don’t do, so don’t be like most people.
Get deeper into your buyer’s journey by tracking your call funnels with Hyros. Once you have good data, you can use this information to create refined marketing strategies and content that better resonate with your target audience and lead to higher conversion rates.
2. Greater Efficiency in Your Sales and Marketing Efforts
Call funnels will also help you streamline your sales and marketing efforts.
Rather than relying on scattered marketing activities, you can focus on targeted approaches for each funnel stage.
Next, determine what action you want your potential customers to take at each stage of the funnel.
For example, your initial call to action might be to sign up for a free trial or to schedule a consultation.
As the funnel progresses, the call-to-action might be to make a purchase or to schedule a sales call. Make sure your call-to-action is clear, concise, and easy to follow.
Identifying potential customers’ different stages as they move through the funnel, from initial awareness to final purchase decisions, will help you create content that engages them and forces them to action.
Think about what information your potential customers will need at each stage of the journey and how you can best provide value to them.
By tailoring your content at each stage, you’ll ensure that your potential customers receive the right message at the right time, leading to greater efficiency and higher conversion rates.
3. Increased Sales and Revenue
Look, unless you’re running ads to generate awareness of a humanitarian crisis or some other more significant event, the ultimate goal of any call funnel is to increase sales and revenue, which is why call funnels are essential.
By guiding potential customers through each funnel stage, you can increase the likelihood of a successful purchase decision.
In addition, you’ll increase your bottom line and long-term customer retention with a deep understanding of your target audience and an efficient sales and marketing strategy.
4. Customer Retention and Loyalty
Once a customer has made a purchase decision, you should continue to use call funnels to nurture the customer journey and encourage repeat purchases.
Creating content and ads that remain relevant to your customer increases customer retention and loyalty. Selling to a repeat customer is 10x easier than trying to prove yourself all over again to a new person and having to nurture them to get to a buying decision.
By continually optimizing and testing the call funnel, you’ll ensure you’re providing your customers with the best possible experience and ultimately growing your bottom line.
Call funnels are an essential tool for any business looking to increase conversion rates and improve the effectiveness of its sales and marketing efforts.
By providing a clear pathway for potential customers and optimizing your approach based on customer interactions and feedback, you can drive more sales, increase revenue, and build a loyal customer base over time.
If you’re running ads and are looking to improve your conversions, let’s talk about why call funnels are essential and how to track your ads better to increase your ROI.
Ready to get started? Book your free call with Hyros today.