In a world where attention spans are short and ad-blockers are on the rise, the game of advertising has drastically changed. The times when traditional, interruptive advertising reign supreme are over. With consumers becoming numb to long, manipulative advertisements, advertisers need to adapt to the new era of advertising, where transparency is key. Gone are […]
Hello, Hyrolian! It’s time to talk about a debate that’s not so great. Cookie vs Pixel. It’s not quite as exciting as deciding the right way to put the toilet paper roll on, now is it? So, that’s what we’re gonna talk about—cookies and pixels. Cookie Defined We can’t talk about cookies without first talking […]
Hello, Hyrolian! Here we are again. It’s time for a little learning with Alex. Today, boys and girls, I’m going to talk about your advertising objectives. I’ve said it before, and I will say it again. Aim at nothing, hit nothing. You have to know exactly where you’re taking aim. And this doesn’t happen by […]
What’s up, Hyrolian? Once again, you are here hoping to learn something that will help you grow your business. And I am ready to pass on some knowledge to you! Today, I’m all about giving you some of the best target audience marketing strategies. So, let’s talk about it. But first, a little story for […]
Hello there, Hyrolian! Today, I’m here once again to bring you relative content to help you grow your business. Big announcement. Huge. And here it is. Twitter is not dead. That’s right. Twitter is still alive and kicking. And it’s not wearing polyester pants, a toupée, or adult diapers. Yep. Twitter isn’t just for the […]
What’s up? I’m back with more of my amazing wit and wisdom for you, so I know you’re already excited. But seriously, today we’re gonna have a little chat about getting clear. You need to figure out how to get clear so you can set objectives. “A lack of clarity could put the brakes on […]