Facebook ads

10 Steps to Creating Clear and Specific Advertising Objectives

10 Steps to Creating Clear and Specific Advertising Objectives

What’s up? I’m back with more of my amazing wit and wisdom for you, so I know you’re already excited. But seriously, today we’re gonna have a little chat about getting clear. You need to figure out how to get clear so you can set objectives.  “A lack of clarity could put the brakes on […]

How to Optimize 6 types of Lookalike Audiences to Maximize Profits

How to Optimize 6 types of Lookalike Audiences to Maximize Profits

Finding the right customer for your business is non-negotiable if you want to succeed. It makes no sense for you to go into business if you aren’t planning to succeed, right? That’s a no-brainer. So it only stands to reason that you need to understand those customers. From a marketing standpoint, when understanding your customer, […]

How Proper Revenue Attribution Can Take You To The Next Level

How Proper Revenue Attribution Can Take You To The Next Level

What’s up? It’s me, Alex Becker, again. You’ve come here for some truth bombs and I’m here to deliver those for you.  Today, we’re gonna talk about revenue attribution. Yep. Because who isn’t all about the revenue in their business? If you don’t care about revenue, I’m not sure you should be reading this blog […]

A Complete Guide To Marketing Attribution

A Complete Guide To Marketing Attribution

Ok, you hooligans, goblins, and ad wizards, I’m Alex Becker, and in this guide, we’re going to discuss marketing attribution, what you’re doing wrong, and the best way to fix it.  As CEO of Hyros, I can see what people do with their ad tracking and attribution and how they usually get it wrong. And […]