Hey, all you party people in the house. Alex Becker here, CEO of Hyros, and this post is about ad attribution and how to do it right. One thing I see all the time is that people attribute the wrong ads simply because you got a sale. That’s not right. It’s dumb, and it’s hurtful. […]
Hey guys, let’s talk about first-click attribution and how to use it. First, you’re probably thinking, why is this even important? Well, for most of you, I bet you’re not doing attribution right and losing money in your ad campaigns as a result. If you’re selling high-value products, first-click attribution is a crucial tool for […]
Ok ladies, gents, and marketing ghouls, it’s a spooky season around here, so this is about how to use the tricks and treats of last-click attribution without it spooking you so much that you’re terrified of ad buying again. That being said, last-click attribution is just one part of your strategy; you shouldn’t limit it […]
Hey, guys! Today, I’m going to show you the most profitable ad funnel I’ve ever seen on Facebook. I’m not gonna give the exact number, but I’m pretty sure this funnel did anywhere between $50- and $100 million worth of sales. And it’s extremely simple. The reason why I want to show you this funnel […]
So, on the Hyros forum, I’m seeing all sorts of comments about the effects of the iOS update … “My ads have been totally ruined no thanks to iOS … I can’t target anymore …” And I swear … I hear all these comments in the same overly deep voice. It’s really weird. I’m telling […]
Point blank, if you apply what I show you to your landing pages, you’re going to see much higher conversions, period. I’m going to walk you through some of my highest-converting pages and some of the highest-converting pages of all time that I’ve ever seen, from YouTube ads and Facebook ads. And I’m going to […]