retargeting

4 Tips To Maximize Transparency & Effectiveness in Advertising & Ad Tracking

4 Tips To Maximize Transparency & Effectiveness in Advertising & Ad Tracking

In a world where attention spans are short and ad-blockers are on the rise, the game of advertising has drastically changed.  The times when traditional, interruptive advertising reign supreme are over. With consumers becoming numb to long, manipulative advertisements, advertisers need to adapt to the new era of advertising, where transparency is key. Gone are […]

The Cookie Vs Pixel Debate: Basics of Online Advertising Measurement

The Cookie Vs Pixel Debate: Basics of Online Advertising Measurement

Hello, Hyrolian! It’s time to talk about a debate that’s not so great. Cookie vs Pixel. It’s not quite as exciting as deciding the right way to put the toilet paper roll on, now is it?  So, that’s what we’re gonna talk about—cookies and pixels.  Cookie Defined We can’t talk about cookies without first talking […]

12 Target Audience Marketing Strategies from Digital Marketing Experts

12 Target Audience Marketing Strategies from Digital Marketing Experts

What’s up, Hyrolian? Once again, you are here hoping to learn something that will help you grow your business. And I am ready to pass on some knowledge to you! Today, I’m all about giving you some of the best target audience marketing strategies. So, let’s talk about it.  But first, a little story for […]

Find More Loyal Customers with Twitter Lookalike Audience Campaigns

Find More Loyal Customers with Twitter Lookalike Audience Campaigns

Hello there, Hyrolian! Today, I’m here once again to bring you relative content to help you grow your business. Big announcement. Huge. And here it is. Twitter is not dead.  That’s right. Twitter is still alive and kicking. And it’s not wearing polyester pants, a toupée, or adult diapers. Yep. Twitter isn’t just for the […]

10 Steps to Creating Clear and Specific Advertising Objectives

10 Steps to Creating Clear and Specific Advertising Objectives

What’s up? I’m back with more of my amazing wit and wisdom for you, so I know you’re already excited. But seriously, today we’re gonna have a little chat about getting clear. You need to figure out how to get clear so you can set objectives.  “A lack of clarity could put the brakes on […]