Why YouTube Is The Better Ad Traffic Source
Since the dawn of time . . .
Since the days of Achilles . . .
Since the days of Cesar Octavius and Marcus Aurelius . . .
That’s literally a quote from Caesar.
What Is The Best Ad Platform?
There has been one question on the minds of human beings:
What is the best ad platform that will get you the cheapest people to your website to buy things in an efficient way?
Okay. Time for some truth now. Look, you’re probably wondering, Should I use Facebook? Should I use YouTube? I’ve scaled businesses to eight figures on YouTube and Facebook. I have helped multiple people scale to six, seven, and eight figures on Facebook and YouTube.
I also own Hyros, which helps people track their ads correctly to get a higher ROI. Then I can combine that with the AI on Facebook and on YouTube to optimize their ads, an even higher ROI. So I can kind of see what’s happening across the entire industry, across almost every single niche.
I’m going to tell you which platform is better. Well, I’ve gathered a lot of data, so I’m probably going to be closest to the truth, or at least better than all the other people screaming stuff like, “This is the best thing!”
We’re going to use data. And what you’re going to learn is that they’re better at certain things, depending on your business. Depending on the type of funnel you run, depending on what you’re selling, it’s sometimes better to start Facebook, and other times better to start YouTube. I’m going to be breaking it all down for you in this blog.
That being said, I can only squeeze so much into this blog. So if you’d actually like help with your ads, my team and I have helped hundreds of businesses scale to six figures, seven figures, and eight figures. You can click below and see all the results.
You can book a call with us, and we will help you scale your ads as well. We’ll hop on a strategy call with you and show you everything you need to do to scale your ads on YouTube (which I think is a little bit of a better traffic source by about 25%).
Let me show you why.
The Best Source Of Traffic Today
Let’s just get down to it. We’re talking about the best traffic source today. And if you want my overwhelming decision, I’m going to give it to you at the end of this video. But you have to ask yourself with these two traffic sources, YouTube or Facebook, what niche you are in.
I’m going to cover the niches in this video. I’m going to cover what seems like my predictions. But these aren’t predictions. I see the stats every day, and it’s really obvious. Here’s what you need to know …
It depends on what niche you’re in, whether you’re in e-commerce or in a certain niche inside of e-commerce. I’ll get into certain niches that are very different. Maybe you’re in high-ticket info marketing, which would be sales call funnels where you’re selling an 8k product, etc. Or you may be in consulting. I want to talk about these three because if you run an online business, you probably fall into one of these categories.
First things first, let’s talk about YouTube for info businesses. Okay, look. When you’re running an info business, you have to understand that YouTube is by far the most superior traffic source for info marketing, period. For example, if you check out the page below, I’m not saying “Sign up” or “Book a call” for Iron.
When you check out that page, you see countless businesses in info marketing that have crossed the six- and seven-figure mark, and that is primarily fueled by YouTube. On top of that, when I look at Hyros, every single day, the businesses that are crushing the most on YouTube are going to be an info business.
Does this mean e-commerce and other businesses won’t crush it? No … It’s because when people are watching YouTube, they’re in an info-consuming mood. They are usually there to learn if you’re catching them on YouTube.
There are definitely circumstances on YouTube when people are not there to learn. But you need to compare the state that a person is in when they’re on Facebook versus the state that a person is in when you grab them with an info ad or an education ad on YouTube.
On YouTube, they’re actually watching something on Facebook, they’re in the line at Whole Foods doing something else. It’s very easy to understand why they convert so much better to webinar funnels and sales call funnels.
The reason why I can say this is because when I scaled one of my info businesses, I was spending anywhere from $15,000 to $25,000 per day. And I’m going to tell you straight up that when I was spending this amount of money, the returns on YouTube were significant.
So for example, if I was spending 15- to 25k a day, what would usually happen is when we did all the payment plans, completions, or whatever, we were usually doing about 40- to 50k back a day. And of course, there’d be all sorts of other hard costs and businesses and stuff like that. So we could probably lower this down to 30- to 40k a day on good days. (I don’t want to use big imaginary numbers. That’s about what we’re doing around this time.)
Youtube And Facebook Best Use Cases
So that being said, when I’ve run the same exact ads on Facebook, I would get a much lower return. That’s why I think if you’re an info marketer right now and you’re running ads on Facebook, it’s just silly. I think the number one reason why YouTube ads perform so much better is that they’re already in a “watching something” mentality, and info is sold with sales videos.
Okay, if it was sold those sales videos, people don’t know who Tai Lopez is because of his Facebook ads, they know who he is because of his YouTube ads. So that’s what you need to focus on. If you’re in an info business and you’re not running YouTube ads, you are missing out on growing your info business immensely.
Our country now has a demographic that buys info the most. That’s going to be your people, that’s going to be your middle-class to slightly upper-class incomes. Okay? The people that have lots of money right now, they’re probably not buying info.
Don’t get me wrong, info is doing quite well right now. However, as soon as the nation starts to take up again, which I believe is about to happen, it’s just going to explode. And you want to be in a position to double down on that with YouTube.
Now, let’s talk about e-commerce. There are two types of e-commerce that work really well on YouTube. There’s high-ticket e-commerce, which could be people selling solar power or other really high-ticket items. This may look like people selling solar panel ads … “We put panels in your house!” They have to be expensive or it doesn’t really work.
You should check out my video. It explains the type of products that work on YouTube and why they usually need to be high-ticket. If you’re selling little $30 trinkets or the general things that you see people selling in e-commerce, it usually doesn’t work out very well.
On the other hand, if you’re running high-ticket e-commerce, you want to be on YouTube. Because again, you’re going to need sales videos and sales calls to sell your product. And this is superior on YouTube.
Maybe you’re also running what I like to call entertainment e-commerce. Entertainment e-commerce is when you’re looking at something like makeup or other e-commerce products that tie into channels with mass amounts of views.
What’s interesting right now is that all the crypto channels are blowing up. If you were selling wallet devices or things that help people sell their crypto, that’s a form of e-commerce. Those are doing exceptionally well because the channels are blowing up.
Or, you could be selling weird things like cat food bowls and whatnot, that could actually do really well on YouTube. Now that I think about it, I’ve seen examples like that.
But what you need to think about when you’re running e-commerce on YouTube is the number of people routinely watching videos that relate to your e-commerce product. It’s not really like Facebook where you can easily target people based on their interests and then they just buy. When you’re selling things that relate to entertainment videos on YouTube, they do very, very well.
What if you’re outside those niches? Let’s say I was in the camping niche. On YouTube, that probably wouldn’t do very well because it’s really hard to find mass amounts of views when you’re talking about camping. It’s also really hard to find mass amounts of views where people are talking about things like air purifying machines. Yes, the views are there, but they’re not there in mass.
You can probably target people that are interested in health and wellness way better on Facebook, and then sell them the devices. That works a lot better. And so if you’re not in a niche where you can easily make the connection, Facebook is really the reigning king of e-commerce. Okay, you just that’s just what you should know about that.
Now for consulting. Again, it’s another catch-22 because I’ve run two extremely profitable funnels that are consulting funnels. We can see this is also consulting and SAS.
So at the moment, I run Hyros, which is our software company that works for high-level ad runners. Okay, so basically a person plugs into Hyros and they are instantly able to get a 15- to 20% higher ROI due to the tracking and optimization we provide. That’s kind of like a consulting service because we sell something very high-ticket and we sell it through a sales call funnel on YouTube.
If I’m running these types of ads, I don’t get the same type of easy conversions that I do on Facebook. Now don’t get me wrong. Hyros ads work really, really well on YouTube for us. But they are much, much easier to run on Facebook.
As far as my Iron consulting program, I run a few ads on that and they consistently perform far better on Facebook. I can’t particularly explain the reason for this. I think it’s just generally a lot easier to target small demographics on Facebook.
Think about it like this. If you go look at the targeting for YouTube, what you’re going to run into is that it’s a very broad mass market. This is the big difference between these traffic sources.
YouTube is purely mass-market marketing. And so it’s really easy to scale from $1000 to $25,000 a day. It’s totally possible to do if you’re in a mass market. The thing is if I want to target people that specifically run ads for a specific audience like contractors for homes, that’s very hard to do. Or if I’m going to target a group like gym owners, that’s also very hard to do.
Facebook’s as simple as going in and targeting people that fall into that demographic and have CEO, owner, or something in their job title and are the heads of Facebook ad groups. And so it’s really easy to run in these niches if you’re spending $1000 to $2000 a day. It can be extremely profitable.
That’s just something you have to keep in mind. This works incredibly well on Facebook. So I’m saying right now that while it’s true that you can totally run consulting and SAS ads on YouTube, the easiest place to get started is going to be Facebook. That’s what I’ve seen many, many times.
That being said, if you understand how to tap into and make your ads work on YouTube, you can run YouTube consulting and SAS ads just fine. I do this all day, it’s just a bit more challenging.
Here’s what I suggest you do in this instance. If you’re in the $1000 to $2000 category, you’re probably already on Facebook. Or if you’re thinking about getting started, start on Facebook to get your copies, your funnel, and everything that goes into what you’re doing. Right?
Okay, As Soon As You Cap Out In Traffic On Facebook Here’s What’s Going To Happen…
When you get to $1000 to $2000 per day, it actually starts to get quite hard to target business owners. Now I’m not saying you can’t do it. You can definitely scale further than that, but you start facing a lot of resistance.
The easiest way to get past this resistance is to then take it to YouTube. Take your perfected funnels, and start slapping it on placements, start slapping it to really layered intent audiences.
And what you do from there is you make those layered and intent audiences with people that are in advertising and marketing that make over $50,000 per year. So you don’t want to get people that are below that because they obviously aren’t business owners. And that works really well, too.
Here’s what it looks like if you actually check out my YouTube ads for Hyros. Let me show you an example. You can see down here for Hyros, we’re at about $131 per call.
And if you come over here to YouTube, it’s a little bit higher, but I find the quality is a lot better. Okay, you can see, some of these are really profitable.
For example, this one right here, I think we’re getting like a $24 cost per call, and it did $30,000 ROI in the last month off of only $20 a day.
So it totally works. Google ads and YouTube totally work. And see this one right here. This was $80 a day with $26,000 in total sales. And that’s recurring, and it works great.
You need to understand that’s exactly what I did on Facebook and YouTube. I went and scaled up on Facebook first. And as soon as I started seeing the ROI start to dip a little bit, I just take it over to YouTube. I perfected the funnels on Facebook, and then just drove them right over to YouTube. And it works great if you understand how to do that.
I have one suggestion for these types of funnels. This is my biggest suggestion. (Yes, it’s extremely biased.) But check this out right here.
So if I go and look at this sales funnel right here, it says I got eight calls. If I go look at the tracking in Google, it says I got three, so I would have shut down this ad. And the cost per call was actually great. I have no problem paying $300 per call. That’s very profitable for us long term.
That being said if I saw only three calls right here …
That would mean I’m paying like $500 per call, and I would have turned off the ad. I would have just shut down this ad instantly.
Right here seven calls at $212 a call. That’s fantastic.
If you’re running ads like this, first off, based on these conversions and cost per call, it’s not accurate. So you’re just gonna be flying all over the place. With a sales call funnel or a high-ticket funnel, it’s the most important thing to be tracking this way.
Get Wicked Reports or get Hyros because you can customize your tracking. But more importantly, with these types of high-ticket funnels for consulting, you need to be looking at the ROI. You can see right here that there are some that have a great cost per call.
Now, this is a weird example.
I’m pretty sure these will generate sales because I know how the Hyros data trends. But a lot of people just run based on the cost per call and they’re buying all these calls that are really cheap, but they don’t turn in the sales.
When I was scaling on YouTube, from about $10,000 to $15,000 per day to $25,000 per day, I must have wasted at least $5,000 to $10,000 a day in ad spend on opt-ins that weren’t actually generating sales because I wasn’t able to track like this. That’s just a bonus tip right there.
So guys, that is my analysis of what you need to be looking at based on the business you’re in. If you’re in info marketing, get on YouTube, just do it. If you’re in e-commerce, think about what type of e-commerce you’re doing.
I’m not saying the other type of e-commerce like hats or stuff where you can’t tie it directly to the videos isn’t going to work. But if you can, tie it in entertainment videos. For example, if you had a facial roller device that irons out wrinkles or something like that, and you were sticking that on makeup and cosmetic video ads, that would crush it.
Let’s say you are running a high-ticket e-commerce object, think about something like John Deere tractors. If you had something that was really good and you were putting this on farming videos where people have to make this large investment and get on the phone, then you can really work with that traffic.
With a little bit of traffic coming in from YouTube, you can sell a $5000, $10,000, $20,000 object from that phone call. So if you’re paying $100 to $200 per call, that’s fine.
Finally, If You’re In Consulting, Here’s What I Suggest You Do
For consulting and SAS, start on Facebook. Once you have your stuff working, you’re going to start hitting a cap because you’re not gonna be able to scale this as far on Facebook because you’re working with these micro audiences.
They’re really easy to target on Facebook. And as soon as you start hitting a cap, move over to YouTube. Then start scaling them with each other, and that will kind of give you your total reach.
So all in all, guys, this has been the Hyros train for the day. Please subscribe to this blog. We’re going to be talking about the type of funnels that are working best right now based on all the data I’ve seen in Hieros.
Finally, for this little call to action, that tracking problem I brought up earlier if you want to fix that you can fix that at Hyros by booking a call with us. We have a 90-day refund guarantee on it. If you don’t see the problem fixed and you don’t make more from your ads, you don’t pay.
That also being said, if you want to get on YouTube, you should know that I have the most successful YouTube coaching program of all time based on results. You can click below and look at the results. And you can draw your own conclusion from that.
If you’re interested in those things, book a call. We’ll help you out.
Thanks for reading. I’ll catch you next time. This has been Alex Becker.
Mentioned Resources
HYROS TRACKING
If you are interested in obtaining the same stats I showed in this video and even having us help you set this up GO HERE to get more information on HYROS.
Ad Training and Tactics
While I do not sell courses, I do offer a private coaching program where I train people on the ad strategies I have used to build multiple 8 figure and 7 figures businesses. You can get more details on that HERE.
HYROS Facebook Group
It’s really simple. This group is the best media buyer Facebook group online because we make sure that every member is spending significant ad spend before joining. It’s for veteran ad buyers only and because of that the networking/information being shared is on another level. You can apply to join HERE
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