Ad Tracking – How To Be Super Effective Tracking Your Ads
Hey there, ad superheroes and goblins alike. I’m Alex Becker, the CEO of Hyros, the best ad-tracking software in the world right now. But I’m not here to toot my own horn.
I’m here to discuss how ad tracking is crucial for your sales and how to be much better at tracking. If you want to get better results from your ads, you need to get better data, and the only way to get better data is to learn how to do your tracking more effectively.
The key to advertising success is tracking your ads correctly. Success in running your ads is to get the right type of tracking.
Here’s the problem. Most people run ads and think they’re tracking their ads, only to get incomplete or insufficient data.
Tracking your ads and your results gives you a look into the insights about your ads and the behaviors your targets are taking before they try to convert.
And conversions are what matters. Traffic and engagement don’t matter; views, shares, and likes don’t matter. Instead, it’s a cold, hard objective that matters with your ads: sales.
So tracking ads that perform well and drive sales are the ones we want to track.
Why Tracking Your Ads Matters
Ad tracking is crucial for the outcome of your ads. Tracking your ads effectively will do a few things.
First, tracking your ads will give you insights into what ads are performing well and which are underperforming.
Second, you can analyze and determine where to spend more and optimize your ads by tracking your ads more effectively, increasing your ROI, and decreasing unnecessary ad spending.
Third, tracking your ads allows you to get better insights into your target audience’s behaviors with your content, allowing you to optimize your messaging further and create more personalized ads.
Basically, knowing what’s going on with your ads is like knowing what’s going on with your money. You’re not going to hand all your cash to the first person you see on the street and hope to get it back. It’s basically throwing it away.
And tracking your ads is the same thing. But, again, you’re wasting your time if you don’t know who is involved with your content, where they’re coming from, what they do before they convert, and how to reach them, you’re wasting your time.
So tracking your ads is essential. Why is it? Because if you know what ads are generating sales calls and what ads are simply pretty to look at and fun to watch, you can kill those ads and scale the ones making you money.
Pretty little fun videos, like cats getting stuck in boxes, are fun little ones to watch, but they’re not going to make you any money. Well, if you’re an advertiser based on views and impressions, maybe, but to make real sales, those videos are fun to watch but don’t convert for sales calls.
Types of Ad Tracking
There are three types of tracking your ads. You can track URLs, cookies, and pixels. If you’re not tracking your ads correctly, it doesn’t matter. You’ll have the same success throwing darts at a wall.
What you need to be tracking isn’t where customers are coming from. It misses the point. Instead, you need to track what ads are converting and what ads are helping create sales and work from that data to optimize your messaging and scale your ads.
So if you’re tracking your ads based on your sales, you’ll see the types of customers you’re getting and their behaviors, which helps with your targeting.
Once you decide on the type of tracking you’re most interested in, and again, I track based on sales, you need to understand the three types of ad tracking and which one suits you best.
- Tracking URLs
What tracking URLs mean is that you put a little piece of code at the end of your URLs to help determine what page on your site a person is visiting and where they came from.
When someone clicks your stuff and visits the URL, you’ll capture data about the visitor. For example, you’ll be able to see if they came from an organic search, a PPC ad, or other types of ads.
As a form of tracking, URLs show broad views on the audience viewing and converting but miss a lot of the behaviors that the target may have taken along their journey. Tracking URLs will help you refine your audience as a whole but won’t help you refine your ad messaging or know what ads to scale.
- Cookies
Cookies are another type of tracking that allows you to collect little bits of user behaviors, locations, and preferences, which is good for refining your targeting. Cookies are little browser files that capture a person’s ISP and other data so that you can pinpoint who your target is and where they’re from.
Cookies are ideal for retargeting efforts, redefining audience categories, and personalizing messaging. You can use cookies on emails, websites, social media pages, and across platform displays on search engines like Google and Bing.
But if you mess up using cookies in your tracking, it can be a big problem for you. There are some laws involved with cookies as a tracking method, so be up to speed on them if you plan only to use this method.
- Pixels
The third type of tracking option is using pixels. To track with pixels is the one I like the best because it does a little bit of the other two tracking types but also allows more specific feedback–which is crucial if you’re using AI to help you.
A tracking pixel is a small, often transparent 1×1 image that is placed over your ads, emails, or web pages. When someone loads these pixels, they will tell you if your message and website have been viewed, by who, and from where.
Ideally, you use pixels to feed back into your AI, which optimizes and scales your ads based on the information you’re receiving. This method makes your ad scale much more effective and helps sharpen your ads for better conversions.
Tracking with pixels lets you see if your ad generates more views than conversions. If that’s the case, your ad is performing, but your messaging and images may need to be tweaked and changed. Or maybe the problem is your targeting or the platform your ad is running.
This data is especially helpful if you’re running multiple ads, and you should be running ads; lots of ads, okay?; will help you see what types of ads are performing and which ones just don’t carry their weight.
So if you’re running ads on YouTube, Facebook, and PPC, you’ll want to know how each ad works, which platform is doing the best for you, and if you should kill or scale those ads.
Tracking your ads based on sales and working backward is the best way to get the type of data I want to make those decisions. And there’s simply no better tracking, especially if you want to use AI to optimize and scale, than Hyros. It’s simply the best tracking software out there right now.
Look, if you’re smart about tracking your ads, you’re guaranteeing your ads to be as effective as possible. And each version of your ads only gets better, making you more money.
Ad Tracking Tactics
To be as effective in tracking your ads as possible, you need to get comprehensive data utilizing aspects of all three tracking models.
It will be a ton of work if you try to track your ads and all the multiple channels you may be running at any time. So instead, you want to be smarter and have the software work for you.
That means using all-inclusive software, which is what Hyros does. And if you’re tracking based on your sales rather than any other metric, you’ll be able to scale your ads and improve your overall ROI quickly.
Choose Your Metric You Want To Track
Okay, I’ve said this before, and I’ll say it again. If you’re not tracking your sales, if your ads aren’t generating the conversions you want, then you’re not doing it right.
So your tracking software must focus on tracking what ads are generating sales and work backward in your campaigns and channels.
Look, if you track views or impressions, you’re going to get mixed up on what’s important.
On the other hand, if you track your sales, which is the whole point of running ads, you can figure out which ads to scale and which to kill. But again, it all depends on you choosing the right metric to track.
Measuring Your Ads
Once you decide on your starting point, such as tracking the ads that create your sales, you need to measure what ads are working or not. It can be a lot of effort to measure the effectiveness of your ads, but it’s a necessary step.
You’ll need to track your ads, where your clients are coming from, and how your targeting and messaging perform. In other words, you’ll want to figure out your content effectiveness and how long your ads took to perform.
Look, most tracking software will only look at one of three ways your ads perform. Most platforms will measure ad performance and give credit to the ads through either first-touch, last-touch, or multi-touch attribution models.
First-touch attribution
First-touch attribution is a way to measure where your customers come from that gives credit to the first ad they click. The problem is that with the first click, your target may have checked out a ton of other content or hung around for months before clicking to convert.
So by tracking this mode, you’ll lose out on a ton of insights into their behaviors, interests, preferences, and locations, which are all important details as you scale your ads next time around.
Last-touch attribution
Most platforms like Google and Facebook like to give credit to a person’s last click before making a sale. There are a few reasons for this, but mainly it gives credit to those platforms and makes data collection easier for them to report. The problem is that you won’t be able to see some of the same behaviors and insights as the first click, so you’ll lose out on data that will help strengthen your ad scale.
Multi-touch attribution
Multi-touch attribution gives credit everywhere, but most are to first-click and last-click tendencies.
That’s a mistake because a person may have clicked early on. On the other hand, maybe they cruised around on different platforms and finally converted without taking into consideration that a video a month ago motivated them. They just didn’t have the cash flow to make it happen, or whatever the reason they waited to convert.
To effectively track your ads, you need to understand where your conversions are being credited with coming from and how long they’ve been on their buying journey. If you only look at the first time your target interacted with your stuff or the last time they clicked your ads before converting, you’re not getting the whole picture of your ad performances.
Select The Right Tracking Software
The tracking software you choose will make your tracking results more accurate or more complex to figure out.
And you don’t want to make your tracking harder. But here’s the thing. If you’re running multiple ad campaigns on multiple channels, how are you going to be able to track your ads, decide which ones are working, and what content or targeting is killing it for you? By choosing the right type of tracking software, you’ll be able to;
- Better track your ads
- Optimize your content
- Gain insights and behaviors
- Sharpen your targeting
- Scale your ads for better ROI
- Increase conversions
Choosing the right software will compile reports you can then use to program your ad AI software, improving your ads even more.
Scale Your Ads To Increase Your ROI
It’s not complicated. Get the correct data, make the right decisions, scale your ads, and improve your ROI.
But to do that, you need to hyper-focus your ads based on the right type of data. Then, again, focus on what is making your sales and work from there.
To be super effective in tracking your ads, you can either set up tracking software for every ad and every channel you’re marketing on, or you can use software that does it all for you.
Look, I’ve done this plenty of times and seen it happen over and over again. It’s the same tactics I’ve used in my side businesses that have scaled from 7 figures to 8 figures.
Hyros is customizable to help you track your ads but also gets granular in what it tracks for you so you can get information on your targets and conversions.
Hyros will track your ads through every channel at every touch, give attribution to those ads, and follow your target through their entire buying journey to provide you with the best information to make the right decisions.
Okay, people. That’s it for this post on how to be super effective in tracking your ads. Unfortunately, most people get this part of their ad campaigns wrong. They don’t know how to track sales, they don’t get granular on their data, and they often rely on limited or incomplete data to make their decisions.
Remember, this is all a simple equation. Good data equals better efforts to scale, which improves ROI and conversions. So if you want to get good data, check out Hyros. Using Hyros, you will enhance your ad ROI by 20 or 30%, or you don’t pay. It’s been done time and again by some serious big-time names.
So if you’re serious about tracking your ads, check Hyros out. And if you want more information about tracking your ads better, subscribe to my YouTube channel. It’s packed with everything you may need about ad tracking.
And if you’re really interested in learning, I don’t do courses, but you can check out our Facebook mastermind group, where some of the biggest names are in there. We have over 50 million ad buys in there, so it’s incredibly helpful.
That’s it for now; if you’re serious about tracking your ads, check out Hyros.
HYROS TRACKING
If you are interested in obtaining the same stats I showed in this video and even having us help you set this up, GO HERE to get more information on HYROS.
Ad Training and Tactics
While I do not sell courses, I do offer a private coaching program where I train people on the ad strategies I have used to build multiple 8 figure and 7 figures businesses. You can get more details on that HERE.
HYROS Facebook Group
It’s really simple. This group is the best media buyer Facebook group online because we make sure that every member is spending significant ad spend before joining. It’s for veteran ad buyers only and because of that the networking/information being shared is on another level. You can apply to join HERE
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