Hyros
Brand Guidelines

Everything you need
to build like HYROS.

The logo, the colors, the type, and Sven — one page for people, one file for AI. Pick your format below.

Hyros
Brand Guidelines

Everything you need
to build like HYROS.

The logo, the colors, the type, and Sven — one page for people, one file for AI. Pick your format below.

01 · Logo

Logo

Sven's face plus the serif logotype. The full logo leads; the standalone face is the mark for avatars, favicons and tight spaces.

The LogoFace + logotype, one unit. Never retype the text in a live font.
Hyros logo, white on blue
Logo · WhiteOn Hyros Blue or Ink
SVGPNG
Hyros logo, blue on white
Logo · Hyros BlueOn white and light surfaces
SVGPNG
Hyros logo, black on white
Logo · BlackOn white and light surfaces
SVGPNG
The MarkSven’s face standalone — avatars, favicons, small placements.
Hyros mark, blue
Mark · Hyros BlueOn light backgrounds
SVGPNG
Hyros mark, white
Mark · WhiteOn Hyros Blue or Ink
SVGPNG
Hyros mark, black
Mark · BlackOn light backgrounds
SVGPNG
Hyros box logo
Box LogoAvatar / app icon · any background
SVGPNG
  • Clearspace: keep ~25% of the mark’s height free on all sides.
  • Scale in whole steps — the pixels must stay crisp; SVG preferred, PNG for tools that need it.
  • Never stretch, outline, add shadows or effects, or recolor outside these variants.
  • Never place the white versions on light backgrounds — use blue or black there.
  • Never retype “Hyros” in a live font next to the face — always place the logo files.
02 · Color

Color

Flat fields, high contrast. Tap any swatch to copy its hex.

CoreThe brand lives on flat Hyros Blue. Ink for text on light.
ActionEvery primary CTA is Action Pink. Hover shifts lighter (or deeper on dark).
SurfacesWarm beige cards on white; lavender tints for quiet sections.
Text on lightInk for headlines, Body for paragraphs, Muted for captions (13px+).
AccentsGold for guarantee moments on blue. Green for growth. Soft pink for confetti only.
The rainbow gradient is an accent — thin hairlines, hairline card borders and big numerals only. Never a background fill.
03 · Typography

Typography

P22 Mackinac carries every headline. Inter does the quiet work.

Display · P22 Mackinac · 800/900

Headlines are heavy serif.
Key words get the blue.

Sentence case, tight leading (1.05–1.2), and a full stop. On blue fields the emphasis color is gold; the pink bar highlights a phrase.

Body & UI · Inter · 400–800

Body copy is Inter at 14–17px with relaxed line-height (1.5–1.6). Buttons and labels run bold (700–800).

Kickers are uppercase · 11–13px · spaced

“Testimonials are serif italic.”

Fonts on the siteThe two brand families do all new work.
P22 MackinacDisplay serif · Extra Bold / Black (800–900) for the brand look · a Book 400 cut exists in older styles
InterBody & UI · 400–800 · fallback Helvetica Neue / Arial
PP Neue Corp · PP Editorial OldLegacy project styles (500 / 400) still in older sections — don’t use for new work
04 · Sven

Sven

The mascot is a fixed 13×15 pixel grid — the same face as the logo mark. He is rendered, never redrawn.

Blue · on light
White · on blue
Shades · guarantee
  • Grid: 13 columns × 15 rows; eyes are two 2×2 blocks in the contrast color.
  • Motion: a lazy float only — 6px rise over ~4.6s, ease-in-out, sometimes a constant tilt. Static under reduced motion.
  • Never smooth, outline, gradient-fill or “redraw” Sven — always render the grid.
  • No emoji, no line-icon sets: small illustrations are pixel scenes in brand colors.
05 · Buttons & UI

Buttons & UI

One action color. Pills for CTAs, 10px rectangles for compact buttons, 16–32px radii for cards.

Hover: lift 2px + lighten to #F449A7. Pink shadow 0 12px 34px rgba(232,50,152,.45). Radius scale: 999 pill · 10 button · 16–20 card · 28–32 mega card.

06 · In practice

In practice

Two real patterns from the site, built from the pieces above.

The HYROS Guarantee

Your ads grow.
Or you don’t pay.

Guarantee mega card — blue field, confetti, gold emphasis, paired CTAs.
Ecommerce
Get more orders, higher AOV, lower CPA.
Business card — beige surface, serif title, benefit line, one pink action.
Taglines & brand voice: in progress.

No slogans yet — don’t invent any. Reuse approved page copy verbatim, or keep new copy short, plain and confident. This page and the LLM file will be updated when voice lands.

01 · Logo

Logo

Sven's face plus the serif logotype. The full logo leads; the standalone face is the mark for avatars, favicons and tight spaces.

The LogoFace + logotype, one unit. Never retype the text in a live font.
Hyros logo, white on blue
Logo · WhiteOn Hyros Blue or Ink
SVGPNG
Hyros logo, blue on white
Logo · Hyros BlueOn white and light surfaces
SVGPNG
Hyros logo, black on white
Logo · BlackOn white and light surfaces
SVGPNG
The MarkSven’s face standalone — avatars, favicons, small placements.
Hyros mark, blue
Mark · Hyros BlueOn light backgrounds
SVGPNG
Hyros mark, white
Mark · WhiteOn Hyros Blue or Ink
SVGPNG
Hyros mark, black
Mark · BlackOn light backgrounds
SVGPNG
Hyros box logo
Box LogoAvatar / app icon · any background
SVGPNG
  • Clearspace: keep ~25% of the mark’s height free on all sides.
  • Scale in whole steps — the pixels must stay crisp; SVG preferred, PNG for tools that need it.
  • Never stretch, outline, add shadows or effects, or recolor outside these variants.
  • Never place the white versions on light backgrounds — use blue or black there.
  • Never retype “Hyros” in a live font next to the face — always place the logo files.
02 · Color

Color

Flat fields, high contrast. Tap any swatch to copy its hex.

CoreThe brand lives on flat Hyros Blue. Ink for text on light.
ActionEvery primary CTA is Action Pink. Hover shifts lighter (or deeper on dark).
SurfacesWarm beige cards on white; lavender tints for quiet sections.
Text on lightInk for headlines, Body for paragraphs, Muted for captions (13px+).
AccentsGold for guarantee moments on blue. Green for growth. Soft pink for confetti only.
The rainbow gradient is an accent — thin hairlines, hairline card borders and big numerals only. Never a background fill.
03 · Typography

Typography

P22 Mackinac carries every headline. Inter does the quiet work.

Display · P22 Mackinac · 800/900

Headlines are heavy serif.
Key words get the blue.

Sentence case, tight leading (1.05–1.2), and a full stop. On blue fields the emphasis color is gold; the pink bar highlights a phrase.

Body & UI · Inter · 400–800

Body copy is Inter at 14–17px with relaxed line-height (1.5–1.6). Buttons and labels run bold (700–800).

Kickers are uppercase · 11–13px · spaced

“Testimonials are serif italic.”

Fonts on the siteThe two brand families do all new work.
P22 MackinacDisplay serif · Extra Bold / Black (800–900) for the brand look · a Book 400 cut exists in older styles
InterBody & UI · 400–800 · fallback Helvetica Neue / Arial
PP Neue Corp · PP Editorial OldLegacy project styles (500 / 400) still in older sections — don’t use for new work
04 · Sven

Sven

The mascot is a fixed 13×15 pixel grid — the same face as the logo mark. He is rendered, never redrawn.

Blue · on light
White · on blue
Shades · guarantee
  • Grid: 13 columns × 15 rows; eyes are two 2×2 blocks in the contrast color.
  • Motion: a lazy float only — 6px rise over ~4.6s, ease-in-out, sometimes a constant tilt. Static under reduced motion.
  • Never smooth, outline, gradient-fill or “redraw” Sven — always render the grid.
  • No emoji, no line-icon sets: small illustrations are pixel scenes in brand colors.
05 · Buttons & UI

Buttons & UI

One action color. Pills for CTAs, 10px rectangles for compact buttons, 16–32px radii for cards.

Hover: lift 2px + lighten to #F449A7. Pink shadow 0 12px 34px rgba(232,50,152,.45). Radius scale: 999 pill · 10 button · 16–20 card · 28–32 mega card.

06 · In practice

In practice

Two real patterns from the site, built from the pieces above.

The HYROS Guarantee

Your ads grow.
Or you don’t pay.

Guarantee mega card — blue field, confetti, gold emphasis, paired CTAs.
Ecommerce
Get more orders, higher AOV, lower CPA.
Business card — beige surface, serif title, benefit line, one pink action.
Taglines & brand voice: in progress.

No slogans yet — don’t invent any. Reuse approved page copy verbatim, or keep new copy short, plain and confident. This page and the LLM file will be updated when voice lands.