SaaS Case Studies
Deep dives into how HYROS grows SaaS ad accounts — the company, the exact result, and exactly what we did to get it.
Case Study 01 — ThriveCart
For the checkout platform spending 6–7 figures on ads.
As CMO of ThriveCart, managing attribution across our complex funnel(s) with multiple touchpoints was our biggest challenge. We were often making ad spend decisions based on incomplete data, which meant we were likely leaving money on the table. Since implementing Hyros, we’ve improved our ROAS by 40% by finally seeing which campaigns actually drive our highest-value customers. […] When you’re spending six or seven figures on ads, having accurate attribution isn’t optional — it’s the difference between profitable growth and burning cash.
What we did — the 4-phase HYROS system on ThriveCart
We analyzed ThriveCart's complex multi-touchpoint funnels and found where ad decisions ran on incomplete data.
HYROS tracking filled the attribution gaps across every touchpoint.
With true data in the ad AIs, spend moved to the campaigns driving their highest-value customers.
ROAS up 40% — at six-to-seven-figure ad spend.
Crunching the data of our 100k+ active education businesses almost all of the ones doing >7-figures per month in revenue swear by Hyros.”
Hunter Dickinson — WhopCase Study 02 — MailScale
With ROI up 10–20% for the cold-email SaaS.
Before using Hyros, tracking was a mess. We would have no idea where a sale was coming from. And as a result, we wasted a lot of money on ads that didn’t properly optimize. Hyros helped give us clarity into the purchasing journey of every customer and make our ads track accurately. We now know exactly which ads and channels got them interested and which converted them. This helped us triple our ad spend and increase ROI by 10-20%. Quite frankly, we wouldn’t be able to run ads without Hyros.
What we did — the 4-phase HYROS system on MailScale
We analyzed a tracking mess — sales landing with no idea which ad earned them.
HYROS closed the holes so every customer's purchasing journey was clear.
Ads finally tracked accurately, and the ad AIs optimized on real conversions.
Ad spend tripled with ROI up 10–20%.
Everybody who uses it in my mastermind swears by it. The ROI increase from increased tracking accuracy outweighs the cost. It's a simple math decision.”
Sam Ovens — Skool.comCase Study 03 — Klippa
on the purchase conversion adset.
Finally got Hyros setup so don’t need to track sales on a google sheet. Purchase conversion adset is at 7.8X ROAS. Can’t wait to have our entire SAAS rebuilt from scratch with 18 new features so we can aggressively scale.
What we did — the 4-phase HYROS system on Klippa
We analyzed a setup where sales were literally tracked on a Google sheet.
HYROS replaced it — every purchase attributed automatically.
The purchase-conversion adset ran on real data through the ad AI.
7.8X ROAS — and a platform ready to scale aggressively.
Hyros is the only attribution tool we trust. From trials to High LTV Customers — it's a must-have to know exactly which ads are worth scaling.”
iClosed.ioCase Study 04 — Castmagic
in just a few months.
Prior to Hyros I couldn’t grow my business because I couldn’t make capital deployment decisions due to such poor visibility. After we installed Hyros I was able to grow Castmagic’s revenue by 3x in just a few months. My favorite feature by far was being able to track down attribution to the user and dollar level! This gave me insane insights into LTV down to the ICP level and which ads resonated with who. Great visibility leads to great decisions.
What we did — the 4-phase HYROS system on Castmagic
We analyzed why growth was stuck: capital couldn't deploy on such poor visibility.
HYROS tracked attribution down to the user and dollar level.
LTV by ICP showed which ads resonated with who — and the ad AIs got that data.
Castmagic's revenue grew 3x in just a few months.
I've tried various analytics platforms, and Hyros stands out for its straightforward no-nonsense approach.”
John Parkes — ClickFunnelsCase Study 05 — DaptaTech
of ad spend — scaled confidently.
We’ve been attributing sales through Hyros for almost three months now, and it’s been a game-changer. With clearer visibility into what’s actually converting, we were able to scale our paid ad campaigns from $5,000/month to $13,000/month confidently. Hyros gives us an extra layer of data attribution that we didn’t have before.
What we did — the 4-phase HYROS system on DaptaTech
We analyzed what was actually converting for the AI-calls SaaS.
HYROS added the attribution layer they didn't have before.
Clear conversion data flowed into the ad platforms' AIs.
Paid campaigns scaled from $5k to $13k a month — confidently.
Case Study 06 — SendBlue
All of it running on HYROS attribution.
I cannot go into any business without using Hyros. It’s a requirement for me when it comes to running Facebook ads. We’re spending millions and millions of dollars per year on our ad channels and knowing what leads are attributed to what channel is incredibly important to finding scale within our business. Without Hyros, the on-platform metrics we just would not trust. We are much more efficient when it comes to being able to run our reports across all of our channels and figure out what is making us money.
What we did — the 4-phase HYROS system on SendBlue
We analyzed lead attribution across every channel they spend on — Meta, Google, YouTube.
HYROS became the source of truth the on-platform metrics couldn't be.
Channel-level truth fed the ad AIs and the scale decisions.
Millions per year in spend, run efficiently — 'I cannot go into any business without using Hyros.'
Case Study 07 — ClickBank
Traced for one of the internet’s biggest marketplaces.
I’ve been using Hyros for the last couple years for ClickBank in order to make sure we have the best and most accurate tracking and attribution for all of our campaigns. The unique thing that Hyros has really been able to help us with is really understand where the ROI is coming from in terms of where our customer journey is. Hyros can essentially track from paid media where somebody clicked in, and then maybe where they found a blog post later on, or clicked the YouTube video description and then found us, maybe even saw an email or something later on. It’s been incredibly useful for us here at ClickBank.
What we did — the 4-phase HYROS system on ClickBank
We analyzed a customer journey that hops from paid media to blogs to YouTube to email.
HYROS stitched every touch into one attributed journey.
Campaign ROI became visible end to end, feeding the ad AIs real numbers.
Two years on — the most accurate tracking their campaigns have had.
Case Study 08 — GlobalTravel.com
of ad spend actually tracked.
Our company has had a great experience with Hyros! We’ve had so many issues before Hyros tracking where our ad spend is going. Before Hyros we were tracking about 70% of our ad spend and now we are tracking 90-95% percent, which is huge for us. Additionally, their team has an amazing onboarding process, they walk you through it every step of the way. Thank you Hyros!
What we did — the 4-phase HYROS system on GlobalTravel.com
We analyzed where their ad spend was going — 30% of it was untrackable.
HYROS closed the coverage gap: 90–95% of spend now traced.
The recovered data sharpened every ad platform's AI.
Onboarding walked them through every step of the way.
The Wall
More SaaS companies running on HYROS data — in their own words.
“Before Hyros, our attribution was all over the place. Once we integrated it, we quickly discovered which campaigns and funnels were actually driving revenue. Within the first month, we increased our ROAS by 30% without changing our offer, pricing, or creative — just smarter decisions based on real data. If you're spending money on ads and don't have clear visibility on what's working, you're leaving serious profit on the table.”
“Before we decided to work with Hyros, we had really trouble in seeing the whole picture for the whole company. We had lots of traffic sources — Meta, Instagram, WhatsApp, Google traffic, YouTube, and all social media platforms you could ever imagine. After working with Hyros, we made the whole customer journey visible. We can see which traffic drives the most revenue in our business, and we can make our decision to put more ad spend in this or in the other platform.”
“We have been using Hyros for over 1 year now & it has fundamentally changed our business for the better. We have had an incredible experience every step of the way. Our support rep Nour has been superb. The Hyros team goes above and beyond for their clients. Literally the best software / service experience of all vendors we use. FWIW we are an 8-figure SaaS company.”
“If you're not using Hyros for your ad tracking, you're losing money and gaining opportunity cost.”
“We run a marketplace business where we track new user sign-ups, purchases, and calls across multiple advertising channels. Before using Hyros, our biggest issue was inaccurate attribution. Hyros solved this by giving us a much clearer and more granular view of the entire customer journey. The biggest impact has been on our ROI and ROAS. We were able to identify platforms and campaigns that were receiving credit for conversions but were not actually contributing enough value. This helped us reduce wasted ad spend, shift budget toward better-performing sources, and significantly improve overall ROI.”
“I run paid social + search for a SaaS, and for the longest time attribution was the hardest part of the job. Hyros changed how we operate. Now every sale ties back to the exact ad and creative that earned it, across platforms, in one place.”
“We were relying on the Meta and Google platform's reporting before getting set up on Hyros but noticed that not everything was tracked. Hyros helped us get clarity on which channels were contributing to sales, which helped us make better decisions when allocating budgets. They also helped us send more useful events back to our pixels to target our potential clients better. Immediately we saw increased match scores. What we got was a feedback loop that helped us scale up our ad spend. Definitely helped make our business more than we paid them, and it's only a few months in.”
“So far Hyros has truly offered so much clarity, I primarily run lead and registration campaigns, so sometimes identifying which ad is making the actual profit is hard, but George helped me set everything up and its working wonders!”
Same 4-phase system. Same guarantee — your ads grow or you don’t pay. More SaaS case studies are being added to this page.
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