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SaaS case studies
Real SaaS. Real numbers.
Real ad growth.
Deep dives into how HYROS grows SaaS ad accounts — the company, the exact result, and exactly what we did to get it.
Over 5,000 users4.9 out of 5 on TrustpilotOut of over 600 verified reviews
Case 01 · ThriveCart · thrivecart.com
+40% ROAS.
For the checkout platform spending 6–7 figures on ads.
ROAS +40%Highest-value customers found6–7 figures of ad spend

As CMO of ThriveCart, managing attribution across our complex funnel(s) with multiple touchpoints was our biggest challenge. We were often making ad spend decisions based on incomplete data, which meant we were likely leaving money on the table. Since implementing Hyros, we’ve improved our ROAS by 40% by finally seeing which campaigns actually drive our highest-value customers. […] When you’re spending six or seven figures on ads, having accurate attribution isn’t optional — it’s the difference between profitable growth and burning cash.

Thomas Smale — CMO, ThriveCart
thrivecart.com
ThriveCart
1Analyze
We analyzed ThriveCart's complex multi-touchpoint funnels and found where ad decisions ran on incomplete data.
2Plug the data holes
HYROS tracking filled the attribution gaps across every touchpoint.
3Optimize the ad AIs
With true data in the ad AIs, spend moved to the campaigns driving their highest-value customers.
4Grow with guidance
ROAS up 40% — at six-to-seven-figure ad spend.
Crunching the data of our 100k+ active education businesses almost all of the ones doing >7-figures per month in revenue swear by Hyros.
Hunter DickinsonWhop
Case 02 · MailScale · mailscale.ai
Tripled ad spend.
With ROI up 10–20% for the cold-email SaaS.
Ad spend tripledROI +10–20%Every purchase journey clear

Before using Hyros, tracking was a mess. We would have no idea where a sale was coming from. And as a result, we wasted a lot of money on ads that didn’t properly optimize. Hyros helped give us clarity into the purchasing journey of every customer and make our ads track accurately. We now know exactly which ads and channels got them interested and which converted them. This helped us triple our ad spend and increase ROI by 10-20%. Quite frankly, we wouldn’t be able to run ads without Hyros.

MailScale team — mailscale.ai
mailscale.ai
MailScale
1Analyze
We analyzed a tracking mess — sales landing with no idea which ad earned them.
2Plug the data holes
HYROS closed the holes so every customer's purchasing journey was clear.
3Optimize the ad AIs
Ads finally tracked accurately, and the ad AIs optimized on real conversions.
4Grow with guidance
Ad spend tripled with ROI up 10–20%.
Everybody who uses it in my mastermind swears by it. The ROI increase from increased tracking accuracy outweighs the cost. It's a simple math decision.
Sam OvensSkool.com
Case 03 · Castmagic · castmagic.io
Revenue 3x
in just a few months.
Revenue 3x in monthsUser + dollar-level attributionLTV by ICP insights

Prior to Hyros I couldn’t grow my business because I couldn’t make capital deployment decisions due to such poor visibility. After we installed Hyros I was able to grow Castmagic’s revenue by 3x in just a few months. My favorite feature by far was being able to track down attribution to the user and dollar level! This gave me insane insights into LTV down to the ICP level and which ads resonated with who. Great visibility leads to great decisions.

Ramon — Co-founder, Castmagic
castmagic.io
Castmagic
1Analyze
We analyzed why growth was stuck: capital couldn't deploy on such poor visibility.
2Plug the data holes
HYROS tracked attribution down to the user and dollar level.
3Optimize the ad AIs
LTV by ICP showed which ads resonated with who — and the ad AIs got that data.
4Grow with guidance
Castmagic's revenue grew 3x in just a few months.
Hyros is the only attribution tool we trust. From trials to High LTV Customers — it's a must-have to know exactly which ads are worth scaling.
iClosed.io
Case 04 · SendBlue · sendblue.com
Millions per year in ad spend.
All of it running on HYROS attribution.
Millions/yr in ad spendEvery channel attributedA requirement, his words

I cannot go into any business without using Hyros. It’s a requirement for me when it comes to running Facebook ads. We’re spending millions and millions of dollars per year on our ad channels and knowing what leads are attributed to what channel is incredibly important to finding scale within our business. Without Hyros, the on-platform metrics we just would not trust. We are much more efficient when it comes to being able to run our reports across all of our channels and figure out what is making us money.

Sam — Chief Revenue Officer, SendBlue
sendblue.com
SendBlue
1Analyze
We analyzed lead attribution across every channel they spend on — Meta, Google, YouTube.
2Plug the data holes
HYROS became the source of truth the on-platform metrics couldn't be.
3Optimize the ad AIs
Channel-level truth fed the ad AIs and the scale decisions.
4Grow with guidance
Millions per year in spend, run efficiently — 'I cannot go into any business without using Hyros.'
I've tried various analytics platforms, and Hyros stands out for its straightforward no-nonsense approach.
John ParkesClickFunnels
Case 05 · ClickBank · clickbank.com
The full customer journey.
Traced for one of the internet’s biggest marketplaces.
~2 years on HYROSROI traced end to endPaid → blog → YouTube → email

I’ve been using Hyros for the last couple years for ClickBank in order to make sure we have the best and most accurate tracking and attribution for all of our campaigns. The unique thing that Hyros has really been able to help us with is really understand where the ROI is coming from in terms of where our customer journey is. Hyros can essentially track from paid media where somebody clicked in, and then maybe where they found a blog post later on, or clicked the YouTube video description and then found us, maybe even saw an email or something later on. It’s been incredibly useful for us here at ClickBank.

Canute Fosso — Performance Marketing Manager, ClickBank
clickbank.com
ClickBank
1Analyze
We analyzed a customer journey that hops from paid media to blogs to YouTube to email.
2Plug the data holes
HYROS stitched every touch into one attributed journey.
3Optimize the ad AIs
Campaign ROI became visible end to end, feeding the ad AIs real numbers.
4Grow with guidance
Two years on — the most accurate tracking their campaigns have had.
You have transparency in all ad tracking, the people that are attracted to HYROS, are psychos (about numbers/tracking growth) like me.
Alex HormoziAcquisition.com
More SaaS, same story
Three more SaaS brands. Same story.

Finally got Hyros setup so don’t need to track sales on a google sheet. Purchase conversion adset is at 7.8X ROAS. Can’t wait to have our entire SAAS rebuilt from scratch with 18 new features so we can aggressively scale.

Klippa · on the purchase conversion adset.

We’ve been attributing sales through Hyros for almost three months now, and it’s been a game-changer. With clearer visibility into what’s actually converting, we were able to scale our paid ad campaigns from $5,000/month to $13,000/month confidently. Hyros gives us an extra layer of data attribution that we didn’t have before.

DaptaTech · of ad spend — scaled confidently.

Our company has had a great experience with Hyros! We’ve had so many issues before Hyros tracking where our ad spend is going. Before Hyros we were tracking about 70% of our ad spend and now we are tracking 90-95% percent, which is huge for us. Additionally, their team has an amazing onboarding process, they walk you through it every step of the way. Thank you Hyros!

GlobalTravel.com · of ad spend actually tracked.
Over 5,000 users4.9 out of 5 on TrustpilotOut of over 600 verified reviews
The HYROS guarantee
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